Oct 2024 – Present · 1 yr 7 mos · Remote

• Building products and communities that make a difference.

Jan 2024 – Aug 2024 · 7 mos · Singapore

• Side quest: Fascinated by what AI could do, I took on an opportunity to learn from some of the best content designers and product writers to design content for a generative AI app, Cici.
• My time as a content designer may have been short-lived, but getting a glimpse of the product world in such a capacity proved to be an experience like no other.
• I am now taking what I learnt back to the fast-paced, messy world of Web3 where I will drive growth and innovation by building processes, designing content around usability, and connecting with people to see how we can work together.

Aug 2023 – Sep 2023 · 1 mo · Singapore

• A month-long stint where I supported the creation of a style and user guide to help internal users navigate content strategy and creation by including best practices, copy do's and don'ts, examples, and guidelines to ensure usability and accessibility.

Dec 2022 – Sep 2023 · 9 mos · Singapore

• I was involved in developing comprehensive strategies to drive brand awareness and user engagement for OKB Chain, under OKX. This included creating compelling content such as blog articles and in-app platforms, as well as user guides and tutorials tailored explicitly for developers. I worked closely with product and engineering teams to ensure that the content catered to their technical needs and requirements.
• Additionally, I implemented content marketing strategies to optimize user acquisition and retention. Leveraging SEO techniques and analytics tools, I tracked and measured the effectiveness of campaigns, article reach and performed content audits to improve and update our blog, OKX Learn for specific products.
• I also played a role in establishing streamlined content operations by optimizing workflows and ensuring consistent delivery of high-quality content across multiple channels, across cross-functional teams. Finally, I supported the growth and content creation for OKB Chain's Twitter.
• My day-to-day includes researching content and consumer trends, closing communication gaps between requirements to product, engineering and marketing to develop content strategies for a variety of business functions.

Aug 2022 – Present · 3 yrs 9 mos · Remote

• I’ve had the privilege of collaborating with a diverse range of projects, from early-stage startups to established blockchain ecosystems. My role is dynamic and tailored to each project's unique needs, allowing me to dive into end-to-end processes, identify growth opportunities, and drive impactful outcomes.
• Ask me for my portfolio!

Jun 2022 – Dec 2022 · 6 mos · Singapore

• Blockhead is a community-driven media platform that was founded to answer: What is Web3, and Why Does it Matter? As a budding content strategist in the space, I ideate, research, conduct interviews and craft pieces that inform and hopefully, give more insight into web 3.

Nov 2021 – Mar 2022 · 4 mos

• At Binance, I was given the opportunity to lead initiatives and events for the community (Binance Angels) My day to day included coordinating and supporting marketing initiatives, campaigns, and communications. Other program tasks include monitoring marketing campaign progress and results, using data analysis and user feedback to ensure ever-improving efficacy and user experience.

Mar 2021 – Aug 2022 · 1 yr 5 mos · Singapore

• My job involves amplifying the innovations and activities of Treehouse. Executing growth campaigns, fostering strategic partnerships, growing social media presence and delivering high-quality educational content to empower users with knowledge and information. Occasionally I help with UX copy too

Jan 2021 – Jun 2021 · 5 mos

• At Edelman, I was exposed to the world of PR, more specifically, Communications in Big Tech. I had the opportunity to work on accounts such as Microsoft, PayPal and VMware. The exposure to such accounts pushed me to pick up new skills and improve my current skill set.
• I was involved in areas of Media Monitoring, Digital, Integrated, Client Servicing, Corporate Communications, Executive Communications, New Business, Event Planning, Media Relations and Research.

Aug 2020 – Jan 2021 · 5 mos

• At Helpling, I served as a Digital Marketing Professional, specializing in streamlining social media processes, optimizing SEO performance, and executing impactful marketing activities. One of my key accomplishments was implementing inquiry question buckets with canned responses for Instagram and Facebook messages, which led to an impressive 22% increase in response rate. I effectively utilized online tools such as Google Lighthouse and Ahrefs for conducting SEO crawls and performing keyword research, ensuring that all SEO copies maintained optimal quality. Additionally, I played a pivotal role in driving branding and recognition by leveraging platforms like Google My Business, forming strategic partnerships, and effectively utilizing social media channels. I demonstrated proficiency in content management systems, successfully creating and executing engaging content across various platforms including Instagram, blog, and Facebook. Through extensive research and analysis, I developed a comprehensive social strategy that resulted in a remarkable 150% increase in engagement, a 12% boost in site traffic from social media, and a notable 25% growth in Instagram following within a short span of two months. Furthermore, I significantly improved website conversion rates by 10% through AB testing and enhanced copywriting techniques.
• My role as a content strategist includes :
• Content Strategy and planning
• I rewrote the website copy, optimising it for a digital audience.
• Writing SEO optimised content pieced (blog posts)
• Managing a whole content ecosystem (Website copy>Blog post>IG posts)
• Brainstormed Ad copy

Jun 2019 – Jun 2020 · 1 yr · Cbd

• VF + C is a consulting firm that works with start-ups and small companies in Asia to improve and optimize their business processes.
• I had broad responsibility in the marketing and communications sphere. Notably, I spearheaded the launch of UNDERCOVER, a space for original content which brought together a network of young professionals.
• In addition, my work experience at the firm included the following:
• Conducted business analysis and insight gathering
• Took charge of business development and creative copywriting duties
• Created marketing collaterals, and managed various events on-site – this involved a significant amount of team coordination, and my highlight was participating in a novel beauty event
• Assisted in creating forecasts and revenue pipelines for different marketing campaigns

Mar 2019 – Jun 2020 · 1 yr 3 mos · Singapore

• The Hidden Good is a content platform that focuses on the community. It aims to raise awareness on various social issues, and in so doing hopefully inspire more people into action.
• Over the course of my time here, I was engaged in a broad spectrum of work – from pitching, conceptualizing and crafting content in the form of articles to directly conducting interviews and making connections with various community partners.

Jan 2018 – Jul 2018 · 6 mos · Singapore

• Before starting college, I undertook a six-month stint as a content intern with a leading Singaporean digital media agency.
• Primarily, I wrote articles about the local scene. To do this, I had to conduct research and deploy skills in search engine optimization so that the articles would gain wider traction. I was also given the chance to pitch ideas for the articles themselves. In addition, I planned and executed photoshoots for the purposes of marketing TSL’s content.