Neeraja Subramanian

Product Manager

Bengaluru, Karnataka, India9 yrs 11 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in product marketing and go-to-market strategies.
Proven track record in driving customer insights and market trends.
Strong leadership in cross-functional team collaboration.

Stackforce AI infers this person is a SaaS Product Marketing expert with a strong focus on customer engagement and market strategy.

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Skills

Core Skills

Product MarketingGo-to-market StrategySales EnablementContent ReviewAd Operations

Other Skills

AdvertisingAgile Project ManagementBusiness CommunicationsBusiness-to-Business (B2B)Campaign planningCase StudiesCommunity SitesCompetitive IntelligenceCompetitive LandscapeCompetitive intelligenceContent MarketingContent PlanningContent creationContent quality optimizationCopywriting

Experience

9 yrs 11 mos

Total Experience

3 yrs 3 mos

Average Tenure

4 yrs 3 mos

Current Experience

Chargebee

2 roles

Manager, Monetization Strategy

Jan 2025 – Present · 1 yr 5 mos · Remote

Product Marketing Manager | Chargebee Billing

Mar 2022 – Mar 2025 · 3 yrs · Remote

Chargebee is the leading Revenue Growth Management (RGM) platform for subscription businesses of all sizes to acquire, grow, and retain customers globally.
As the PMM for Chargebee Billing (Recurring Billing and Subscription Lifecycle Automation), I’m responsible for:
Owning integrated marketing plans from creation to execution for taxation, invoicing, sales-led revenue motion, and workflow automation portfolios across the product development lifecycle.
Defining the ICP, positioning, and messaging for new products and features.
Orchestrating multi-product launches (market and customer-facing), building relevant assets for internal and external use (launch narrative, enablement collaterals, landing pages etc), contributing to pricing and packaging decisions, training RevEnablement on the business and technical aspects, and driving adoption.
Helping the Product Org with insights on market trends, customer needs, and new opportunities to inform the product roadmap and position Chargebee as a category leader.
Briefing trade analysts about Chargebee’s new launches, messaging, etc, and closing the feedback loop with Product, Marketing, and Enablement teams.
Being the Product SME and enabling downstream teams.

Integrated marketing plansMarket trends analysisProduct positioningCustomer insightsMulti-product launchesProduct Marketing+1

Zoho corporation

Product Marketer | Zoho Desk

Jun 2018 – Mar 2022 · 3 yrs 9 mos · Chennai Area, India · On-site

With over 90 million users worldwide, Zoho's 55+ products aid your sales and marketing, support and collaboration, finance, and recruitment needs — helping you run the operations of your entire business under one roof.
As a Product Marketer for Zoho Desk (Help Desk Software),
Planned and drove GTM for new features in collaboration with Product Managers.
Competitive Intelligence: Conducted competitor analysis from product and positioning perspectives, converted insights into assets for internal and external purposes.
Sales and Channel Partner Enablement: Created battle cards, comparison documents, product data sheets, and solution guides to help them win more deals.
Identified potential lead segments and set up targeted lead nurturing campaigns to drive conversions.
Created content for ad landing pages, ebooks, webinars, and videos.
Supported the Inbound team with campaign planning, tracking metrics, and driving improvements.
Handled promotions for community meetups, webinars, training sessions, and other events.

GTM planningCompetitive intelligenceSales enablementContent creationCampaign planningProduct Marketing+1

Amazon

Content Reviewer

Jul 2016 – Jun 2018 · 1 yr 11 mos · Bengaluru Area, India · On-site

Worked as an Ad Operations Associate in the SSPA (Self-Service Performance Advertising) Org - optimizing the content quality of Sponsored Products, Headline Search Ads, and Product Detail Pages.
Performed audits for ad relevance and content quality to ensure compliance with Amazon's advertising policies.
Mentored a team of 6 six reviewers; Streamlined the content review process with clear training documents and SOPs for various programs (Relevance, Ad Moderation), ad placements (Top, Mid and Bottom of the page), and product categories (Softlines and Consumables)
Identified errors in audit processes and suggested ideas to improve the team's performance and advertiser experience.

Content quality optimizationAd operationsMentoringProcess improvementContent ReviewAd Operations