Apr 2024 – Aug 2025 · 1 yr 4 mos · Bangalore Urban, Karnataka, India

• In my role as a Head of Marketing at Accacia, I spearhead the global marketing efforts for a climate-tech AI platform and green construction aggregator, focusing on sustainability and net-zero practices. Utilizing Generative AI tools like ChatGPT and Canva Magic, I led end-to-end content generation resulting in a 3x faster content pipeline and consistent brand storytelling. I lead the B2B marketing and lead generation efforts, driving best practices across marketing channels.

Jan 2023 – Jan 2024 · 1 yr · Hybrid

• In my role as Head of Marketing and Merchandising Global Ecommerce at PepsiCo, I led a team of 30 specialists to drive a $13Bn global eCommerce business. By managing merchandising and media buying for international platforms like Amazon.ae and Walmart, I contributed to a 17% revenue uplift in Europe eCommerce. Extensively used Ai tools like Rapid AI, Claude and Canva to drive content personalization and customization at scale.

Jan 2021 – Jan 2023 · 2 yrs · Hybrid

• In my role as Associate Director at PepsiCo, I led a team in transforming digital marketing and eCommerce globally, resulting in $3M in marketing productivity savings. I drove demand generation through various platforms, aligning campaigns with business priorities and overseeing agency partnerships to improve performance and efficiency gains.

Jan 2019 – Jan 2021 · 2 yrs · Singapore

• I led marketing and new business innovation with a strong foundation in advanced analytics and consumer insights. I was responsible for building and scaling the full Marketing and Data stack, while managing key digital and joint business partnerships with platforms like Meta (Facebook), Salesforce, and Amazon to drive content excellence and embed best practices across all digital campaigns. A core part of my role involved optimizing digital spends across capabilities, media, and innovation—delivering significant improvements in ROI and sustained impact across initiatives. I also led quarterly planning with senior leadership and cross-functional stakeholders, aligning on complex initiatives with a strong focus on revenue and commercial excellence. Additionally, I ran structured performance reviews across teams and partners on a weekly, monthly, and quarterly basis, closely monitoring digital and data governance KPIs to shape and steer the overarching digital and innovation strategy.

Jan 2018 – Jan 2019 · 1 yr · Singapore

• I drove the eCommerce strategy and outlook for all J&J Consumer franchises—including Oral Care, Beauty, and Baby—with a focus on key markets such as China, India, Korea, Japan, and Southeast Asia. I built and nurtured strategic relationships by identifying high-impact e-events in each market and crafting CRM-led, thematic, and tactical campaigns to drive higher conversions across SEO, SEM, social, video, and display channels. I spearheaded the adoption of new technologies and innovations to advance J&J’s digital strategy, enabling the development of connected commerce initiatives. I also led the Big Data module for J&J APAC, introducing capabilities like Natural Language Processing (NLP), machine learning, and AI-based chatbots—modernizing insight generation and marketing intelligence across the region. Additionally, I drove the D2C and omnichannel agenda by designing integrated digital campaigns across retail, events, SEO/SEM, social, and media partnerships, while ensuring optimized, source-to-conversion consumer journeys.

Jan 2016 – Jan 2018 · 2 yrs · Singapore

• I led omni-channel marketing, eCommerce strategy, and analytics for J&J’s acquired beauty brands, implementing the RACE model (Reach, Act, Convert, Engage) and managing the channel P&L. I drove performance through digital media strategy, achieving triple-digit growth in impressions by optimizing the marketing mix and developing platform-specific content in collaboration with partners like Alibaba, Facebook, and Google. I led travel retail campaigns targeting Chinese tourists and was instrumental in the DCL brand's successful launch in China across Tmall International and Domestic through a robust digital and influencer-led strategy. My work included developing best-in-class assets, driving conversion on owned eComm channels, and launching J&J’s first Direct-to-Consumer strategy—covering website development, affiliates, and CRM. I built a deep understanding of China’s marketing ecosystem (WeChat, Tmall, Weibo, Little Red Book, Youku) and championed continuous innovation across digital touchpoints to drive brand lift, engagement, and revenue.

Jan 2016 – Dec 2016 · 11 mos · Singapore

• I led the omni-channel customer experience strategy at CHARLES & KEITH Group, focusing on building digital reach and driving conversions across both in-store and online channels. I defined the digital roadmap based on detailed consumer segmentation across retail and eCommerce, while leading SEO, SEM, retargeting, and affiliate marketing efforts. I spearheaded dynamic targeting and EDM strategies using advanced modeling to boost conversion rates, and redefined loyalty and promotions marketing to drive business growth. My role also involved overseeing consumer analytics across retail, eCommerce, and social platforms—building dashboards for advanced segmentation, CLV, share of wallet, and conversion tracking. Additionally, I championed innovation in customer experience through the adoption of marketing automation and AI technologies.

Aug 2014 – Jul 2015 · 11 mos · Singapore

• Vice President - INSEAD Student Council, Class of July 2015
• Vice President - INSEAD Technology, Media and Telecom Club, Class of July 2015

Jan 2011 – Jan 2013 · 2 yrs

Jan 2007 – Jan 2010 · 3 yrs