Nerea Blanque Catalina

Associate Partner

Barcelona, Spain23 yrs 1 mo experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in pricing strategies for health equity and sustainability.
Extensive experience in market access and pricing in healthcare.
Strong leadership in developing innovative pricing solutions.

Stackforce AI infers this person is a Healthcare Pricing and Market Access Expert with a focus on sustainability.

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Skills

Core Skills

Pricing StrategyHealth EquityMarket AccessPharmaceuticals

Other Skills

LeadershipGlobal PolicyBusiness Case PreparationPricing ResearchCommunicationSales ProcessesExternal RelationsNegotiationHealth EconomicsStakeholder EngagementInterpersonal SkillsTeam MotivationStrategic CommunicationsBudget ManagementUnderstand & Convey Complex Information

About

At Alira Health, I design pricing strategies that balance affordability, innovation, and environmental responsibility. From WHO Essential Drug List submissions to the Equity Pricing Framework (EPF), my work ensures that medicines reach the patients who need them without compromising sustainability or innovation. If you're working to improve health equity, sustainability, or patient access, let’s connect!

Experience

23 yrs 1 mo

Total Experience

3 yrs 10 mos

Average Tenure

5 yrs 8 mos

Current Experience

Eada business school

Associate Professor

Jun 2022 – Present · 3 yrs 11 mos · Barcelona, Catalonia, Spain

I teach business cases of market access, pricing and health equity in the MSc in Pharma & Biotech Management

LeadershipCommunicationInterpersonal SkillsTeam MotivationStrategic CommunicationsMarket Access+1

Alira health

Partner pricing, access and sustainability

Sep 2020 – Present · 5 yrs 8 mos · Barcelona, Catalonia, Spain

My expertise lies in pricing and access, with a strong focus on green messaging and health equity. If you're looking to navigate payer expectations, optimize your value communication, or integrate sustainability into your access strategy: let’s connect. I'm here to help.
At Alira Health, we’re on a mission to ensure every patient gets the treatment they need. We partner with healthcare companies across the full value chain: from clinical development to regulatory, real-world evidence, market access, and pricing.
Key Responsibilities:
Develop and implement pricing and access strategies that prioritize health equity and sustainability.
Navigate complex payer expectations and enhance value communication to stakeholders.
Collaborate across the full healthcare value chain, from clinical development to market access.

LeadershipGlobal PolicyBusiness Case PreparationPricing ResearchCommunicationSales Processes+4

Ferrer

Corporate Director Market Access and Pricing

Jan 2019 – Aug 2020 · 1 yr 7 mos · Barcelona Area, Spain

Management of market access, pricing and patient advocacy teams globally.
Disease areas: rare diseases, orphan drugs, cardio, pain, psychological disorders.

LeadershipPricing ResearchBudget ManagementNegotiationMarket AccessPricing Strategy

Almirall

2 roles

Senior Global Market Access and Pricing Manager

Mar 2018 – Jan 2019 · 10 mos · Barcelona Area, Spain

Lead the launch of a strategic dermatological product

LeadershipUnderstand & Convey Complex InformationPricing ResearchTalent ManagementLegislationBusiness Reviews+8

Operational Pricing Planning Manager

Jul 2012 – Mar 2018 · 5 yrs 8 mos · Barcelona Area, Spain

• Lead of global pricing team, that includes all price coordinators in the market companies, regular preparation of meetings and internal communications

Attention to DetailAnalytical SkillsBudget ManagementPricing Strategy

Ims health

Pricing Expert and HEOR Consultant

Feb 2009 – Jul 2012 · 3 yrs 5 mos · London, United Kingdom

Worked in the initial design and preparation of IMS Pricing Insights tool: creation country pricing profile for each country (Spain, France, Italy, Germany, UK, Slovenia, USA, Brazil among others)
Understanding of internal IMS MIDAS pricing information and calculation of mark ups for each country, optimization of calculations
User testing of Pricing insights tool

Attention to DetailUnderstand & Convey Complex InformationPricing ResearchAnalytical SkillsPricing Strategy

Cardinal health

Formulation pharmacist

Mar 2007 – Feb 2009 · 1 yr 11 mos · London, United Kingdom

Formulation of special products.
As well as aseptic release of products

Attention to DetailProduct QualityPharmaceuticals

Superdrug stores plc, uk

Pharmacy Manager and Group Pharmacy Manager

Mar 2003 – Mar 2007 · 4 yrs · London, United Kingdom

Supervise the well running following company policy of 11 pharmacies in the south region of England
Coach Pharmacy Managers in issues relating difficult staff and leadership skills
In charge of making internal audits

Attention to DetailPharmaceuticals