Aug 2023 – Mar 2025 · 1 yr 7 mos

Jul 2021 – May 2023 · 1 yr 10 mos · San Francisco Bay Area

• Amazon Care + Amazon Business

Dec 2020 – Jul 2021 · 7 mos · San Francisco Bay Area

• Designed and executed engagement campaigns by developing content and managing distribution
• Worked with SMEs to translate technical solutions into customer benefits and customer-facing content
• Segmented audience to identify most relevant target audience for different pieces of content
• Ran email campaign achieving above average open rates and click rates (32% and 18% respectively)
• Developed and ran continued optimization of e-mail and site merchandising campaigns resulting in 1.2M ad impressions
• Organized webinars reaching ~2,000 webinar attendees with 4.6/5.0 satisfaction score exceeding goals

Apr 2020 – Dec 2020 · 8 mos · San Francisco Bay Area

• Crafted and executed lead generation and nurture campaigns that result in 20% growth of leads
• Planned monthly content calendar and create content from thought leadership whitepapers, blogs to on-demand webinars, videos
• Developed Google ads strategy, and improve ads conversion rate by 30%
• Explored new source of growth and lead new initiatives such as expanding podcast channel

Aug 2013 – Dec 2016 · 3 yrs 4 mos · Vietnam

• Led consumer research to identify consumer needs and translate them into product innovation ideas
• Worked with product to develop new oyster & soy sauce formulas and organized blind tests
• Led product launch by working with supply chain management to ensure availability throughout stores and worked with sales to organize promotional campaigns – achieved 200% of sales goals in initial launch month
• Developed marketing strategy including creative design, channel activities, managing creative agency
• Achieved 25% of revenue growth in stagnant category, 200% of sales goals in initial launch month, improved earned media with 84% buzz volume on Facebook and increased share of search to 40%

Jun 2012 – Mar 2013 · 9 mos · Vietnam

• Conducted analysis of Vietnamese software market to identify critical hardware partners
• Launched Windows 8 at retailer partners by leading external agency from planning to implementation
• Worked with software developers to build mini game to gamify Windows 8 experience in stores during launch