May 2023 – Apr 2024 · 11 mos · Pune, Maharashtra, India · On-site

• Work Profile -
• Make content for social media - memes & carousel posts.
• Create marketing collaterals (blogs, case studies, newsletters, infographics & testimonials).
• Lead sourcing via data mining on LinkedIn.
• SEO optimization of company website.
• PR activities for promotion.
• Creating email marketing campaigns via Zoho.
• Achievements -
• Increased average monthly website traffic by 100%.
• Increased average monthly website leads by 150%.
• Monthly LinkedIn engagement increased by around 5%.
• The company newsletter launched by me has more than 800 subscribers.

Oct 2022 – Apr 2023 · 6 mos · Mumbai, Maharashtra, India · Remote

• Key Responsibilities:
• Develop and execute marketing strategies for Techshu's services.
• Conduct market research to identify trends and opportunities in the industry.
• Create and manage marketing campaigns, including email marketing, social media, SEO/SEM, and paid advertising.
• Analyze and report on campaign performance, providing insights and recommendations for future campaigns.
• Work closely with sales teams to develop effective lead generation and nurturing strategies.
• Manage the B2B marketing budget and allocate resources effectively.
• Collaborate with internal teams to create marketing collateral, including whitepapers, case studies, and product videos.
• Coordinate with external vendors, such as graphic designers and copywriters, to produce marketing materials.
• Stay up-to-date with industry trends and adjust marketing strategies accordingly.
• Manage and mentor marketing team members, setting goals and tracking progress.

Jan 2021 – Present · 5 yrs 5 mos · Mumbai, Maharashtra, India

• Work Profile -
• Lead generation & online sales optimization for companies in the fashion, ed tech, fitness, travel & fmcg industries.
• End to end marketing strategy formulation to increase brand awareness, improve ROI, increase customer loyalty, increase client acquisition etc.
• Achievements -
• Increased website traffic of my clients' sites by at least 30 to 50%.
• Online sales increased from 20 to 30% for my clients.

Apr 2020 – Jan 2022 · 1 yr 9 mos

• Job Profile -
• Developed content for the website, blog, newsletter, social media accounts, guides, brochures, and more to deliver the best value to Dominate users.
• Filled the funnel with more leads by planning and executing marketing campaigns on a global scale.
• Worked closely with analysts to boost credibility and create buzz surrounding Dominate.
• Helped shape the product roadmap by collecting feedback from the most loyal Dominate customers.
• Achievements -
• Have worked towards getting around 2K monthly paying users on Dominate.
• The company has made 3 crore INR plus yearly revenue via Dominate.

Mar 2018 – Mar 2020 · 2 yrs

• Get development work for the company in cutting edge technologies like - React JS, React Native, Redux, Next.JS, Gatsby, NodeJS, Firebase, VueJS, Angular 2+ & Polyglot.
• Organize meetings with CTOs & explain to them the value proposition of the development service of the company as per the project requirement.
• Achievements -
• Was able to close multiple projects of website/app development for the company.
• Part of the core team of the startup which was able to grow the operations in an extremely competitive B2B IT services industry.

Feb 2017 – Feb 2018 · 1 yr · Pune, Maharashtra, India

• Job Profile -
• Creation and Deployment of all digital assets for the brand (static and video).
• Development and deployment of all Performance marketing ads.
• Lead on the relaunch of the brand website that included revamped content, integration of upgraded e-commerce capabilities as well as an integrated design aesthetic for the brands.
• Strategy & management for all social media channels - Content development, deployment & distribution across multiple platforms & channels.
• Managing the PR and communication strategy as well as influencer outreach for the brands.
• Achievements -
• Have acquired accounts of around 20 SMEs.
• As per feedback from clients have increased their lead generation by 50% after using our content.

Aug 2015 – Jan 2017 · 1 yr 5 mos · Mumbai Metropolitan Region

• Job Profile -
• Sourcing advertisers for the Google Ad Network through ideation, inventory selling & brand integrations.
• Proficient at analyzing market trends to provide critical inputs for identifying business development opportunities and formulation of effective sales strategies.
• Creatively strategize with the performance marketing team to give them maximum possible coverage via the Google Ad Network.
• Make sure that the advertisers get the bang for their buck on the campaigns & invest in more of the same.
• Achievements -
• Started Google Ad accounts of around 50 ad agencies who were not using the same earlier.
• Increased the ad expenditure of around 100 ad agencies by giving them satisfactory service.

May 2013 – Jul 2015 · 2 yrs 2 mos · Mumbai

• Job Profile -
• Planning and executing all Digital Marketing, including SEO/SEM, marketing database, E-mail, Social Media & display advertising campaigns.
• Measuring and reporting performance of all digital marketing campaigns, and assets against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Plan, execute and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Achievements -
• Got over 2K qualified leads for their ERP.
• The company's turnover grew by around 50% during my tenure.

Jan 2010 – Jan 2013 · 3 yrs · Pune/Pimpri-Chinchwad Area

• Job Profile -
• Finding prospective sales leads.
• Identifying new sales opportunities in the market.
• Contacting the prospects via phone calls/emails.
• Pitching to them the services provided with an appropriate strategy/plan for their requirement.
• Building relationships with the clients.
• Team Management and coordination.
• Preparing PowerPoint presentations for the prospects.
• Presenting PowerPoint presentations to prospective clients.
• Negotiation & sending customers quotations and plans for their requirements.
• Retaining the customer by providing after-sales service.
• Achievements -
• Closed deals with 20 different real estate builders for virtual walkthroughs.
• Got more than one project from 5 real estate builders because of effective coordination between client & agency.