Sep 2023 – Present · 2 yrs 7 mos

• Multiply Ventures is a thesis-driven, early-stage VC fund.
• As Entrepreneur-in-Residence at Multiply Ventures, my role is to
• Engage with the VC's portfolio companies to provide strategic counsel, mentorship, and operational expertise.
• Identifying potential investment opportunities, conducting due diligence, and evaluating prospective startups for potential inclusion in the portfolio.
• Create and implement new business initiatives that align with the fund's goals.

Jun 2023 – Present · 2 yrs 10 mos · Gurugram, Haryana, India · On-site

May 2022 – Jun 2023 · 1 yr 1 mo

• Accountable for overall revenue and profitable growth for the company
• Heading Sales, Marketing, Growth, Operations, Training and supporting functions for the whole Revenue Org (#~1000-1500)
• Built complete structures and procedures for Sales, Marketing teams and all supporting functions for 1 to 10 journey

Oct 2021 – May 2022 · 7 mos

Oct 2021 – Present · 4 yrs 6 mos

• 1. Wiingy
• 2. Clever Harvey
• 3. Proedge.co
• Would love to connect at nikhilmittal318@gmail.com

Mar 2019 – Oct 2021 · 2 yrs 7 mos · Mumbai Area, India

• I was one of the founding team members at WhiteHat Jr and the first marketing employee of the company - I headed marketing at WhiteHat Jr.
• 1st Marketing Employee of the company, starting from a user base of zero to 2 million in one year (and growing 100% every month now) for a completely new category
• +ve cash flow business with marketing cost <20% of revenue month on month (along with 100% growth every month)
• Within 1.5 years of its inception, WhiteHat Jr has created an entirely new category with a strong NPS>60 and was one of the fastest-growing EdTech Startup ever
• Started from India and expanded to 9 countries globally, including US, CA, UK, AUS, NZ, SG, HG, MX, BR
• Started with Coding, WhiteHat Jr launched two new categories – Math and Music
• Built marketing and growth team from scratch in a high-growth environment across multiple countries
• In <2 years of its inception, WhiteHat Jr was acquired at a valuation of 300 million USD by the world’s largest Ed-Tech conglomerate BYJU’s I Aug ‘20
• The founding team was also very impacted by research indicating that kids peak in creativity at age 5, followed by a dramatic decline after, as more and more systems/rules enter their lives. So we wanted them to be builders forever with a creative curriculum in coding, maths, music, art, and warm, compassionate live teaching to create things in this world.

Dec 2018 – Mar 2019 · 3 mos · Mumbai Area, India

• Leading Marketing Automation Domain for the company

Apr 2016 – Dec 2018 · 2 yrs 8 mos · Mumbai / Bahrain / Jordan / Kuwait

• Associated with clients to build on an effective CVM (Customer Value Management) framework across product verticals
• Influencing customer purchase behavior through real-time targeted and personalized offers
• Leveraging large amounts of consumer data across multiple service delivery channels to uncover consumer behavior patterns and understand channel profitability
• Measuring campaign effectiveness to continuously refine the marketing strategy
• Designing Solution for campaign platform and liaison with stakeholders towards implementation
• Leading a team of Marketing Service Delivery Managers based at client location enabling effective implementation of the required deliverable
• Designing business critical dashboards, KPI reporting templates & analytics to measure impact of marketing initiatives
• Identify revenue maximizing opportunities through campaign optimization, resource planning and impact analytics
• Highlights:
• Awarded Champion of the Quarter for Q2 (2017-2018)
• Awarded Champion of the Quarter for Q4 (2017-2018)

Mar 2016 – Nov 2018 · 2 yrs 8 mos

• Currently handling online advertising for India’s first Online Medical Transportation Platform responsible for business creation and leads via online programs
• Led content creation and marketing strategy for YouTube and Display Ads for a US based #1 Indian bestseller involved in driving awareness, increasing viewership, web site traffic and pre-orders for the worldwide release of his new book novel
• Strategized and implemented YouTube and Display Ad campaign for the launch week and delivered above-industry performance at 40% view rate and $0.03 CPV for US market

Aug 2015 – Mar 2016 · 7 mos · Pune Area, India

• Handling Usage & Retention Marketing for Postpaid customer base across Maharashtra & Goa, responsible for a monthly revenue of 30Cr
• Working as Product Manager, responsible for circle-level revenue, subscriber base retention & churn, ARPU (Average Revenue Per User), RPM (Revenue per Minutes of Usage) and managing product portfolio for B2C customers
• Evaluate demographics, usage patterns and touch-points of customers and identify opportunities to maximize Customer Lifecycle Value, Loyalty and Retention
• Understand customer requirements and create segments and target groups and launch specialized campaigns
• Launch Cross Promotions via Retail Stores, Inbound and Outbound Call centers to increase overall revenue
• Managing Vendors and Stakeholders for different projects initiated as a part of Retention Strategy and Marketing Campaigns
• Track and monitor campaign performance of each channel. Engaging with stakeholders managing these channels and drive products adoption, ensure Circle Partnership Framework implementation tracking & measurement

May 2015 – Aug 2015 · 3 mos · New Delhi Area, India

• Managed U&R Marketing for prepaid customer base across Delhi NCR, responsible for circle-level revenue and churn
• Projecting and Forecasting quarterly targets for revenue, churn, REC base, HVC base retention, campaigns success rate and identifying opportunities to increase usage by consumer segments and maximize retention
• Product Management – Design and Strategize new product plans with proper business case proposals, proposing upgrades and segmented offers to maximize revenue and minimize churn
• Extensive experience with SAS Customer Intelligence studio, designing and executing ATL & BTL campaigns
• Analyze trends related to subscriber usage pattern and product performance for revenue enhancement based on parameters such as ARPU, REC/NREC, AON, MoUs, CR and ER, tracking circle performance & improve product design
• End-to-end planning, prototyping, management, execution and result analysis of ATL and BTL marketing campaigns
• Identify new opportunities for revenue enhancement – small screen data usage, site wise usage enhancement, tariff upgrade, drive handset penetration and track migrations of subscribers to appropriate plans based on usage trends
• Highlights:
• Launched 2 new products with a take rate of 115% as per projections
• Launched a highly successful marketing campaign for a product enabling a take rate of 245% than daily average

Jun 2014 – May 2015 · 11 mos · Noida Area, India

• Part of Strategic Services Group catering to clients across geographies (US & UK) performing Industry Analysis, drafting new business strategies, device corporate strategy, business intelligence, procurement strategies, consultancy, identifying KPIs, company profiling, market analysis, procurement and supplier risk assessment
• Understand client’s requirements across functional areas, define scope and recommend the best possible solution
• Extensive experience with databases like Bloomberg, LexisNexis, Thomson Research etc.
• Key Projects Executed:
• Business Strategy and Market Analysis (for a global retailer giant): Packaging strategy planning, supply market analysis involving supplier identification, RFI process, key market trends, new technologies, cost breakdown, cost drivers, impact of regulations and best sourcing/procurement practices in the industry
• Cost Model Analysis (for global FMCG company): Should cost models for Germany and Ireland for manufacture of butter and cheese
• Supplier Risk Identification (for a leading defense company): Identifying business risks, financial risks, market risks, supplier risks and ethical risks associated with different suppliers

Apr 2013 – Jun 2013 · 2 mos · Hyderabad Area, India

• Associated with India-based Large Scale Customers (iLCS) team catering to large AdWords customers of North America
• Core member of Reporting & Analysis team (RnA) to innovate and improve solutions for in-market sales team in America
• Evaluation and Optimization of the current reporting structure across entire verticals and suggestions for improvements
• Knowledge Management project with Tech B2B team aiming to develop industry related content for sub-verticals collating, centralizing and present industry related content for Tech B2B Services.

Mar 2013 – Sep 2013 · 6 mos

Dec 2010 – Jun 2012 · 1 yr 6 mos · Noida Area, India

• Intelligent Networks (IN) – Charging, billing & call control server planning, integration & management for Bharti (Airtel)
• 2nd level assurance for fault management, new server integration, corrective maintenance and network planning
• Node owner for EMA (Ericsson Multi Activation) server, heading mediation operations for Airtel across India and Africa
• Trained and mentored new team members, organized Knowledge transfer sessions on technical as well as soft skills for continuous capability development
• Involved in designing, integration, testing and deployment of a new server in PAN India i.e. OGW (Online Charging Gateway)

Nov 2010 – Dec 2010 · 1 mo

Jan 2009 – Jan 2009 · 0 mo

Jul 2008 – Aug 2008 · 1 mo · New Delhi Area, India

Apr 2004 – May 2005 · 1 yr 1 mo