Apr 2023 – Aug 2025 · 2 yrs 4 mos · Mumbai, Maharashtra, India · On-site

• Responsible for city P&L and budget allocation
• Planning and executing BTL activities across the city.
• Planning for city growth and market penetration.
• Responsible for hiring, mentoring, and training new City Heads.
• Organizing and monitoring efforts to acquire new customer and driver partners in respective zones
• Responsible for strategizing and handling day-to-day operations in multiple cities.
• Responsible for integration of ground operations with technology & core operations
• Ensuring long-term and profitable relationships with business partners and supply retention
• Gathering product and market intelligence for Product optimisation
• Devising implementation strategy for new products/processes launched.
• Contributing to long-term goals around business and people development, including succession planning & client retention.

Apr 2022 – Apr 2023 · 1 yr · Delhi, India

Jul 2021 – Apr 2022 · 9 mos · Delhi, India

• Contributed to 23% of Sales in Bihar amounting to 10 Cr+ turnover/month while leading a team of 21 Sales Officers
• Implemented, enrolled & executed Retail & Distributor Schemes for Bahamas, Flite and Sparx for 17 Distributors & over 700 Retailers
• Executed DSM model in South Bihar and Area Demarcation of Patna among 6 Distributors which has reduced infiltration by over 30%
• Identified key drivers of in-store retail to increase the visibility of the product portfolio and led the on-ground marketing initiatives
• Currently heading the planning & execution for DMS 2.0 & SFA 2.0 across Bihar after successfully implementing it in Mumbai

Apr 2021 – Jul 2021 · 3 mos · India

• Acquiring quality service professionals in the Business services vertical of UrbanClap
• Working on SOP adherence
• Handling professional onboarding (recharge funnel and screening funnel)
• End-to-end ownership of the supply side of the vertical
• Working with the product and marketing team to create a great user experience for the category

Oct 2020 – Dec 2020 · 2 mos · India

• Developed the Course Curriculum & taught underprivileged children from Navodaya Vidya Niketan, Ahmedabad

Jul 2020 – Jan 2021 · 6 mos · India

Jul 2020 – Dec 2020 · 5 mos · India

Jun 2020 – Aug 2020 · 2 mos · India

• Social Media Marketing, Lead Generation & Vendor Management

May 2020 – Jul 2020 · 2 mos · India

• Quantified Market penetration for Welspun Products & identifying Vendor Pain Points basis a
• Sales Survey of 270+ Retailers & subsequently conceptualizing a Retailer Retention & Loyalty
• Program
• Created a Sales Data Rate & Margin Repository of 150 Products to optimize Lead conversion
• Crafted a Post-COVID Branding & Communication Strategy for Welspun to generate Sales
• Revenue for their Mass-premium offerings
• WhatsApp for Business & IVR Deflection Adoption & Execution across sales channels
• Catalogue Benchmarking for SPACES against Competitive brands on E-Commerce Websites
• (Amazon, Flipkart, Myntra) & devising an eCommerce Strategy for the same
• eCommerce Brand Store, Content optimization & visual branding recommendations for
• SPACES via Amazon Advertising Tools, SEMRush, SEOAnalyzer & Flipsnack
• Explored new avenues for WelHealth - Welspun’s Health & Hygiene segment (Instagram
• Store) & Communication & go-to Market Strategy formulation for the same

May 2020 – Jul 2020 · 2 mos · India

• Running LinkedIn Campaigns for RHB - (Impressions - 47376 , CTR - 2.33% & CPC - 10.71)
• Running Ads for Instagram using FB Ad Manager to get engagement, Traffic and create Brand Awareness
• Working on Email Funnel for Reach Enhancement via MailChimp
• Scheduling and Cataloguing posts using FB Creator Studio and Hootsuite

Mar 2020 – Mar 2021 · 1 yr

• Headed a team of 4 to onboard Sponsors (Cash & in-kind) & generate Sales via online ticketing channels for Annual Production - The Flagship event of MICA Sankalp

Jul 2019 – Mar 2020 · 8 mos

• Responsible for managing Academic & Non-Academic Activities for 400 students on campus and Organize, plan, allocate and audit budget for 17 student-led committees.
• Responsible for all inter-student and administration conflict resolution & planning the academic curriculum & calendar for MICA.
• Responsible for managing all On-campus extracurricular events including Marketing fests & conferences.

Dec 2019 – Apr 2022 · 2 yrs 4 mos · India

• Interning at McCann Worldgroup as an Anthropological Researcher working on projects for their 'Global Intelligence Unit', Truth Central, focusing on the Gen Z perspective. Responsibilities include conducting Ethnographic Research and participating in Roundtable Discussions with other researchers and members of Global Strategic and Creative teams.

Jul 2017 – Oct 2018 · 1 yr 3 mos · India

• Worked as a Product Design Engineer to create & test 3D Machine & Component models of 50+ Products on software like AutoCAD, CREO, ANSYS & HyperMesh.
• Worked as a Site Supervisor for Safety & Surveillance System installation for companies like Dabur India Ltd., Ruchi Soya Industries Ltd. & National Automotive Test Tracks (NATRAX)

Jan 2016 – Feb 2017 · 1 yr 1 mo · India

• Steering & Suspension Head of SVCE, Indore's BAJA 2017 Team - Vivekanand Falcons