Mar 2025 – Present · 1 yr 3 mos · On-site

• - Heading Marketing, Revenue & Central Analytics for Greenhorn Group (Eloelo, Connecto & Story TV)

Feb 2024 – May 2025 · 1 yr 3 mos · On-site

• Leading Digital Revenue, Monetization Strategies, Retention, and Central Analytics for Eloelo & Connecto, reporting directly to the CEO
• Managing a monthly marketing budget of INR 7 Cr, achieving 50% CAC recovery within 1 month and targeting breakeven in 2 months—setting the fastest CAC recovery in the live entertainment industry
• Implementing Parallel Feed strategy to enhance activation, D1%, and ARPU, driving performance channels toward break even within 30 days
• Scaled digital channels, growing app installs MRR from 3 Mn to ~8 Mn, with a 30% CPI reduction, 50% CTR increase, and consistent top 10 ranking on Google Play Store.
• Heading Brand Media initiatives by signing national and regional celebrities to drive both national and regional brand awareness
• Boosting Retention by 3pp thru. optimized acquisition mix, deep funnel engagement, & creator affinity models, increasing vernacular DAU from 5% to 20%

Dec 2022 – Feb 2024 · 1 yr 2 mos · Bengaluru, Karnataka, India · On-site

• Overseeing an Annual Revenue Plan of $400 Mn - Digital Marketing (Perf and Brand), SEO, CLM, and CX
• Heading the Marketing & Revenue Strategy for AHEL (Hospitals) & ProHealth - Responsible for
• Performance Marketing & Brand Media Planning | CLM Strategy | SEO | ORM | Customer Experience.
• Enhancing Profitable Marketing PnL: Reconfigured the Digital Funnel Structure, moving from Ad
• platforms to Apollo Platforms, Call Center, CRM, and finally, Patient Walk-in.
• AHEL - Apollo Hospitals - India & International - Highest Marketing Authority - Reporting to Group CRO. Overseeing an Annual Marketing Budget of ~ $40 Mn & an Annual Revenue Plan of $400 Mn generating through TOFU & Retention Marketing, Funnel Improvement - ~150% Revenue Growth
• Increased the Monthly Digital Revenue to INR 120 Cr from 60 Cr within 3 months - Scaled TOFU thru. existing channels, Channel expansion, & Funnel Improvement, setting up the right attribution logic and
• cost optimization
• Enhanced patient retention via the app by promoting various functionalities such as patient reporting and virtual consultations.
• Apollo Prohealth (Health Checkups)- Increased the digital contribution from 3% to 25% in 4 months -
• Digital Scale-up + Funnel Improvement - Price Point - 10K ( Competitors Product Priced at INR 4K)

Jun 2022 – Dec 2022 · 6 mos

• Headed the Global priorities for EV, Mobility, and OFS across Paid Media and CRM to drive the
• highest ROAS for the business
• Budget Management - Developed the Annual Marketing Plan of $45 Mn (Perf. & Brand) across India,
• UK & ANZ for all businesses
• 2W Electric Vehicle - Crafted the Digital First strategy to drive 2W demand and sold 60K+ Scooters
• through online channels
• 2W Electric Vehicle - Reduced the Paid Digital CAC from INR 70K to INR 2.8K within 3 months through
• optimizing Test Ride and Purchase Journey, Test Ride Conducted % through a better follow-up system,
• and solving Finance (Loan) Issues (60% Finance sales)
• Mobility - Increased India Mobility MS by 4% in 6 Months & 40% in the UK by driving new & repeat
• bookings plus increased supply partners
• Mobility Performance Marketing - Reduced the Mobility CAC by 80% and Cost Per Repeat Booking by
• 40% through better Audience Segmentation Strategy, Channel Expansion, Personalization, and City
• Expansion
• Mobility Digital Brand Marketing - Designed and delivered the digital brand media strategy, and oversaw
• a budget of $25M. India Organic new customer Baseline Shift - Bike - 50% | Auto - 4% | Cab - 4%.
• Birmingham - 3%
• Pre-Owned Car - Led the Used Car Digital Revenue Strategy and achieved the #3 Position within 5
• months of the Launch.
• Pre-Owned Car - Reduced the Customer Acq. cost from INR 2.5 Lakhs to INR 25K & Procurement Cost
• from INR 1 Lakh to INR 28K
• Platform Growth - Designed Multi-Channel Digital & CRM Framework optimizing for Growth & LTV
• (Funnel Conversion, Usage & Retention)- 2% NU Uplift MoM | $0.2 Mn GMV lift through the increased
• ride frequency | generated monthly $0.5 Mn incremental business through Cross- Sell strategy
• Headed app marketing, Facebook ads, other paid media, programmatic channels and brand media
• Explored new tech in digital marketing, fraud prevention, and attribution modeling.

Apr 2021 – Dec 2022 · 1 yr 8 mos

• As the Head of Digital Strategy at Ola Financial Services, I was responsible for driving growth across multiple business lines -
• OLA Money PostPaid
• OLA Money Wallet
• OLA Money Credit Card

Apr 2021 – Jun 2022 · 1 yr 2 mos

• Leading the global priorities for Mobility, Foods, Cars, & Supply business across Paid Media and CRM in order to drive the highest ROAS for the business

Apr 2021 – Dec 2022 · 1 yr 8 mos · Bengaluru, Karnataka, India · On-site

• Crafted a Digital-First strategy for 2W Electric Vehicles, leading to the successful sale of 60K+ scooters through online channels.
• Achieved a significant reduction in the Paid Digital CAC for 2W Electric Vehicles, bringing it down from INR 70K to INR 2.8K within three months. This was accomplished through the optimization of the Test Ride and Purchase Journey, improved Test Ride Conducted percentages via an enhanced follow-up system, and effective resolution of Finance (Loan) Issues, accounting for 60% of finance sale

Jun 2019 – Apr 2021 · 1 yr 10 mos · Bengaluru, Karnataka, India

• Driving growth initiatives for Home Appliance, Electronics, Furniture, Fin-tech, Personal Care & Home
• ▪ Leading the Brand & Growth Marketing initiatives & Insights for Home Appliance, Electronics, Furniture, Personal Care & Home, and Fin-tech
• ▪ Developing the media investment strategy through a deep understanding of the category, consumer and media and managing a monthly budget of INR 7 Crores across all mentioned categories
• ▪ Working closely with BU Heads to identify the marketing needs & developing the annual marketing plan for all categories
• ▪ Driving customer-cohort focused marketing initiatives helping to accelerate the customer journey across the marketing funnel
• ▪ Working with the Analytics & Research team to develop robust frameworks & publish findings on media measurement & effectiveness

Sep 2017 – May 2019 · 1 yr 8 mos · Bengaluru Area, India

• ▪ Heading the digital business (acquisition and retention) for FreshMenu-SMM, Affiliates, App Store
• Optimization, App Remarketing Channels, Partnership & Alliances, SEM, and Email
• ▪ Devised strategies to communicate product offerings through new and innovative marketing
• strategies which create awareness, generate transactions, thereby strengthening the market position
• of a product using digital media
• ▪ Developed strong, trusting relationships by supporting & partnering with vendors/agencies
• to plan, ideate & execute marketing plans
• ▪ Partnered with creative, technology, & analytics teams to ensure successful project handoff

Jul 2015 – Jul 2017 · 2 yrs · Bengaluru, Karnataka, India

• Social Media Marketing: Managing Facebook, LinkedIn, Twitter, and Quora Marketing for Simplilearn. Increased leads by 230% in just one year and had a success story published by Facebook (https://www.facebook.com/business/success/simplilearn ) for efficiently leveraging capabilities of multiple features and ranked amongst Top 10 Most Influential Brands by LinkedIn basis content and engagement.
• Brand Marketing: Managed Digital Branding for Simplilearn across India and the US.
• Managed end-to-end development and execution of campaigns that drove awareness & engagement.
• Remarketing: Handling remarketing partners to increase the leads and revenue. Increased leads by 520% in a year and continuously optimizing the campaigns to decrease the cost per lead across the channels.
• Affiliates, Media Buying, and Jobsites: Managing Affiliate networks, media buying, and jobsites for Simplilearn. Continuously partnering with Affiliates, blogs, and jobsites across the globe to increase the lead numbers and monitoring their activities to avoid fraud and increase the actual revenue.
• B2B Marketing and Partner Promotions: Part of B2B team and responsible for increasing B2B and partner leads using online channels. Continuously working on the ad copies to increase the engagement rate and improving the customer experience on the landing page.

Sep 2013 – May 2015 · 1 yr 8 mos · Bengaluru, Karnataka, India · On-site

• Social Media -Led Facebook ad analytics for all categories (men’s and women’s apparels and men’s footwear). My responsibility was to scale up all aforementioned categories in terms of sales, brand visibility and did extensive analysis to provide meaningful and actionable insights in order to improve ROI and sales.
• Decreased CPS by 40% and Cost-Per-Click by 63% & increased Customer base by 30%
• Initiated mobile advertisements and developed strategies to increase mobile traffic & transactions