Jun 2021 – Apr 2022 · 10 mos · Bengaluru, Karnataka, India · Remote

• Architected and launched the complete GTM strategy for 'Freelance Central,' including market positioning, messaging, and sales enablement, leading to 5,000+ new user sign-ups in the first quarter.
• Synthesized market research and competitive intelligence to identify a key market whitespace, informing product roadmap decisions that captured a 15% revenue increase from a new customer segment.
• Developed a comprehensive library of sales enablement assets (case studies, battle cards, demo scripts) that increased sales velocity by 25% and reduced the onboarding time for new AEs.
• Led cross-functional launch execution with Product, Sales, and Customer Success teams, ensuring a unified message that resulted in 95% of sales reps being fully equipped on launch day.
• Drove product adoption by designing and implementing targeted email nurture campaigns that increased active user rate by 18%.
• Implemented a product performance dashboard to track KPIs, providing actionable insights that optimized campaign spend and improved lead-to-customer conversion by 12%.

Nov 2015 – Jun 2021 · 5 yrs 7 mos · Greater Bengaluru Area

• Transformed the agency's own market presence from a service provider to a visible thought leader, while directly overseeing high-impact digital strategies for key B2B and B2C clients.*
• Agency Growth & Brand Leadership:
• Architected and executed the agency's own GTM and brand strategy, tripling annual revenue from $2M to $6M+ over 5 years by shifting focus from project work to retained client partnerships.
• Positioned Evercoast as a thought leader by launching an insights-driven content hub that generated 500+ MQLs and directly led to $1.5M in new business from inbound channels.
• Directed all internal lead generation efforts, designing and optimizing ABM and digital campaigns that built a sustainable pipeline and reduced the cost per lead by 40%.
• Developed the agency's proprietary marketing framework, which became a key sales tool used to secure and onboard major enterprise accounts.
• Client Strategy & Team Management:
• Led a cross-functional team of 20+ (strategists, marketers, designers, developers) to deliver integrated digital marketing solutions (SEO, PPC, Social, Email, Content) for a portfolio of 20+ clients.
• Acted as the senior strategist and client lead for key accounts, ensuring all delivered work (e.g., SEO roadmaps, content strategies, campaign creative) met strategic goals and ROI targets.
• Pioneered a data-driven reporting methodology for clients that clearly linked marketing activities to business outcomes (e.g., lead gen, revenue, brand lift), increasing client retention by 25%.
• Managed the department's P&L, ensuring profitability on both retained client business and project work, consistently delivering 15%+ net profit on a $1.2M annual operational budget.

Jun 2012 – Nov 2015 · 3 yrs 5 mos · Greater Bengaluru Area

• Responsible for marketing strategy, sales enablement and business communications
• Establish company as a leader in eCommerce space in geos of interest through content and thought leadership
• Work cross-functionally with global Product management, Engineering and sales to ensure marketing alignment with their business goals
• Develop an annual marketing plan in conjunction with the sales goals outlining pre-determined yearly goals and KPIs
• Day-to-day management of digital media/social networking campaigns including coordinating creating marketing material for web/social platforms, social media comment generation and responses, landing page optimization, budget management
• Drive the creation of world-class marketing communications for all company solutions/services - Corporate and Sales PPTs, Web–copy, Product Datasheets & Brochures, Solution Guides, Videos, Scripts, Case Studies, Whitepapers, Training Materials, Webinars, Newsletters, Press Releases as well as other promotional materials and technical documentation for external and internal audience
• Leverage technology, creativity and data driven insights to optimize campaigns by sharp contextual targeting and re-targeting
• Proven track-record of delivering online traffic growth from multiple sources including SEO, Social, direct, sponsored links, banner ads, and email
• Select and direct contractor management
• Participate as India representative in global marketing calls for sharing update on key activities/ best practices, identifying and executing global programs of marketing relevance
• Developing a brand identity for Professional Access, including logo development, brand standards, product naming, company and product messaging, website creation, and content creation
• Play an active role as the chief communicator, helping out at corporate / stakeholder events as required and completing tasks delegated by the Director of Marketing Communications

Aug 2010 – Sep 2011 · 1 yr 1 mo · Bangalore, India

• Oversee development and execution of marketing and corporate communication
• Create solution collateral, digital marketing content, SEP management, corporate & sales presentations, welcome notes, website content, employee newsletter, posters, flyers, banners and other corporate/marketing communication
• Develop, manage and have editorial stewardship of the marketing communication channels
• Provide communication planning support to solution marketing and business lines to communicate new product or solution related developments to existing sales force.
• Employee Engagement & Internal Branding

Feb 2008 – Jan 2010 · 1 yr 11 mos · Gurugram, Haryana, India

•  Work closely with Marketing, Technical and management teams to develop and implement integrated external and internal employee communications programs that support Company’s business objectives
•  Managing the portfolio of Internal/External Communications for the organization; involved in research, writing and editing articles highlighting various programs / services for communication to the clients, employees, stakeholders, vendors, investors etc.

Feb 2006 – Mar 2008 · 2 yrs 1 mo · Mumbai, Maharashtra, India

•  Developing the content from scratch for a challenging e-learning project; conceptualizing the ideas and developing them into a readable format with storyboard structure
•  Planning the instructional strategy, designing flow of the course, writing content, preparing assessment activities, and providing feedback

Aug 2005 – Feb 2006 · 6 mos · Noida

•  Responsible for writing and editing all marketing communications content including web–copy, sales collaterals, product datasheets, case studies, whitepapers, insight papers, web pages for website, sales training materials, product fact sheets, corporate presentations, marketing campaign content (e.g. email copy) as well as other promotional materials and technical documentation for external and internal audiences, employing a variety of communication styles and techniques