Dec 2016 – Jul 2018 · 1 yr 7 mos · Gurugram, Haryana, India

• Managed Advertising Technology (AdTech) products, contributing >10% in company bottom-line.
• In this tenure, I delivered key revenue generating features by increasing ad relevance, ROI for seller, seller acquisition on platform, ad inventory and by reforming adtech architecture.
• Built native ad format for paid promotions
• Launched one-click facebook ads for sellers, integrated with company's performance marketing
• Launched AdTech on mobile site and web platform
• Delivered major changes in the ad relevance algorithm and AdTech architecture
• Managed Snapdeal Gold, a loyalty program for customers. I defined the value proposition, and delivered features to increase program salience by 20%
• Evaluated product proposition through A/B tests and customer feedbacks
• Released various features related to product awareness, evaluation and evolution; shipped a major iteration in the construct

Dec 2015 – Nov 2016 · 11 mos · Bengaluru, Karnataka, India

• Founded the company to solve a dire problem in $3bn+ electronics repair, refurbished buy-sell market in India. Delighti offered an instant on-site gadget repair with 6 months guarantee and upfront budget quotations.
• Built a team of 10 people and grew the company scale to 1.4Cr/year revenue
• India’s first service platform with fully automated service cost estimator
• Built the SEO optimized web/msite featuring into page 1 organic results

Jun 2014 – Aug 2015 · 1 yr 2 mos · Greater Bengaluru Area

• Core member of Furniture launch and a new fulfillment product launch - a 800 Cr growth driver project
• Was instrumental in product planning, feature finalization, prioritization, and defining scope for a seller-to-customer direct fulfillment product (Self-shipment) to enable large sized goods delivery at Flipkart
• Operationalized the product; Made the organization ready by engaging with 15+ teams across company to define all policies and processes and seeing them through execution.
• Built a 13 member central support team for Self-shipment product, anchoring all issues related to the product. Designed Ops Protocol for the team. The team outperformed expectations and 20+ other category signed up to use the setup.

Jun 2013 – May 2014 · 11 mos · Greater Bengaluru Area

• Managed Fashion Accessories category during the period. Responsible to deliver performance on key growth indicators: sales, revenues, working capital and customer experience
• Turned around the category showing 11% jump in profits and 230% rise in the revenue within a year of management
• Analyzed category performance and optimized category selection, pricing and inventory on a regular basis
• Launched Travel and Out-gear portfolio and increased its market share in category to 16% within 4 months
• Executed growth plans & marketing campaigns for 30+ brands; increased monetization by 10x in 12 months
• Launched 10+ new brands, with one of them ranking in top 5 brands in category within 8 months
• Revamped catalog framework, resulting in 20% reduction in returns and 13% rise in visit-to-order ratio
• Became India's No. 1 partner for two major brands in the industry
• Led the category to become Best Performing Category in Fashion segment in 2014
• Been “Outstanding” Performer on multiple occasions during tenure