May 2022 – Jun 2023 · 1 yr 1 mo · India · Remote

Apr 2021 – May 2022 · 1 yr 1 mo

• Set up the digital arm of the organisation and led a team of 5 digital marketers
• Worked with business owners of small-medium sized businesses to scale and grow through hands-on implementation of digital marketing
• Maintaining social media presence across all digital channels for all clients
• Measuring and reporting the performance of all digital marketing campaigns
• Brainstorm new and creative growth strategies
• Executing Influencer Marketing activities: onboarding, briefing, content creation & managing relationship managers in influencer marketing teams

Jan 2020 – Apr 2021 · 1 yr 3 mos

• Influencer & celebrity collaborations, email marketing, social media marketing, content creation and writing, community engagement and management

May 2020 – Dec 2020 · 7 mos · Gurgaon, Haryana, India

• Write 1000+ word well researched and SEO optimized blog posts for clients like Zamouse, UpGrad, Swiss Beauty

Sep 2019 – Oct 2019 · 1 mo · Greater New York City Area

• Proofread marketing materials and blog content
• Assist with the hiring process

Oct 2018 – May 2019 · 7 mos · New York, New York

• Copywriting for sales material and eblasts
• Created blind case-studies
• Compiled mid- and post-campaign survey reports
• Managed relationship with vendors to source items
• Data entry and management on Salesforce

Oct 2018 – Dec 2018 · 2 mos · Greater New York City Area

• Conducted primary (focus groups) and secondary research to understand the role of gender in business education

Jun 2018 – Aug 2018 · 2 mos · New Delhi Area, India

• Conducted an immersive cultural study of 3 states in South India, by taking factors like digital conversations, pop-culture analysis, fashion trends, etc into consideration
• Analyzed the conversation around 'money' (in TV commercials, music industry, print ads, etc.) within the Indian context

Sep 2017 – May 2018 · 8 mos · Greater New York City Area

Sep 2017 – Dec 2017 · 3 mos · Greater New York City Area

• - Intro to Marketing course

Sep 2017 – Dec 2017 · 3 mos · Greater New York City Area

Jul 2017 – Aug 2017 · 1 mo · Gurgaon, India

Apr 2017 – May 2018 · 1 yr 1 mo

Jan 2017 – May 2017 · 4 mos · Greater New York City Area

Aug 2016 – Sep 2016 · 1 mo · Greater New York City Area

• Supervised 3 large-scale and small-scale events for more than 6,000 first-year undergraduate students to promote campus life
• Fostered community through the integration of larger groups of students by directing them to various events being held on campus
• Managed lines of over 3,000 thousand people during large-scaled events, reducing confusion to ensure the smooth functioning

Jun 2016 – Jul 2016 · 1 mo · Gurgaon, India

• Researched the partnership between 15 banks and FinTech firms to investigate the growth of digitalization in the banking sector
• Supported 3 transaction banking experts to monitor the trend of the fee and price structures for banks located in the United States
• Coordinated with the team to evaluate the consequences of Brexit on the Corporate and Investment Banking sector across Europe
• Developed 5 documents on the NPL ratios, operating costs, issuance and guarantee fee of US banks to understand the client needs

Sep 2014 – Oct 2014 · 1 mo · Gurgaon, India

• Conceptualized 3 questionnaires for endusers, developers, and brokers to observe the factors influencing real estate market price
• Scheduled appointments with 10 developers and brokers to explain the rationale of this project and method of filling out the survey
• Analyzed the questionnaires to explore the impact of factors like caste, social infrastructure and return on investment in the market
• Authored an article after collating the conclusions from the surveys to determine the dominant factors impacting the Indian market

Jul 2011 – May 2014 · 2 yrs 10 mos · Gurgaon, India

• Published Unforgettable after proof-reading, selecting of book cover and blurb with the team of 3 editors to inspire young authors
• Marketed the book through website promotion and sale at monthly set-up stalls at cultural fairs and book fair in my high school
• Launched this novel physically in bookstores in India, sold 200 copies online on Amazon, Infibeam, and as an e-book on Kindle