Nov 2022 – Apr 2025 · 2 yrs 5 mos

• Plan and execute comprehensive go-to-market strategies and campaigns for the Design and Manufacturing(D&M) and Media and Entertainment(M&E) sectors for Asia-Pacific (APAC) and Japan regions, with the objective of consistently achieving and surpassing benchmarked industry KPI’s.
• o Drive data driven quarterly budget planning and allocation across channels, i.e., LinkedIn, 6Sense, GDN etc, ensuring optimal ROI on
• these platforms.
• o Craft strategically designed campaign specific content aimed at accelerating business momentum in alignment with pre-defined
• objectives, fostering cross-collaboration with internal stakeholders.
• o Extract campaign data and perform advance analytics to assess effectiveness and identify improvement opportunities for future
• campaigns using tools like Microsoft Excel, Adobe Analytics and Power BI.
• o Employed various A/B experiments to test hypothesis related to audience behaviors driving campaign KPIs, and continuously refining
• strategies based on data-driven insights.
• Led and hosted quarterly webinars and one-on-one engagements with internal stakeholders. Focused on highlighting the latest features,
• enhancements, and updates for various Autodesk products. These engagements played a pivotal role in gathering valuable insights from audiences.

Sep 2020 – Sep 2020 · 0 mo

• Performed market research and competitive analysis particularly in automotive sector and created reports offering valuable insights for building product strategies and roadmap.
• Created and crafted product requirement document (PRDs) for the product RED Software with product managers and engineering team.
• Worked on digital marketing strategies as a part of overall go-to-market strategies for RED software.

Mar 2020 – Oct 2022 · 2 yrs 7 mos · Gurugram, Haryana, India

• Led national-level marketing campaigns including the KPMG Ideation Challenge and Campus Ambassador Program to boost employer brand.
• Planned and executed full-cycle campaigns, creative direction, channel strategy, digital outreach, and performance analysis.
• Partnered with leadership on defining strategic messaging and marketing KPIs, supporting business objectives and talent engagement.
• Coordinated with internal and external stakeholders for successful on-ground and virtual campaign activations.

Aug 2018 – Jul 2019 · 11 mos · New Delhi, Delhi, India · On-site

• Coordinated field marketing activities while setting up telecom tower projects across North India for Indus Towers.
• Managed vendor and stakeholder communication, contributing to marketing collateral development and project documentation.
• Built CAPEX/OPEX reports, highlighting strategic marketing insights and performance analysis for executive decisions.

Nov 2016 – Jul 2018 · 1 yr 8 mos · Pune, Maharashtra, India

• Created and managed internal and client-facing technical content used in marketing and operational communication.
• Supported global marketing enablement by identifying customer pain points and creating content aligned with messaging frameworks.
• Worked closely with operations and client teams in the US/UK to address issues impacting marketing efforts and customer satisfaction.

Jan 2016 – May 2016 · 4 mos · Bengaluru, Karnataka, India