Feb 2023 – Dec 2024 · 1 yr 10 mos

• Lead a horizontal team across all Xbox organizations to Create, Define, and Execute key strategic initiatives to drive growth for the Xbox platform.
• My team owns all Business Development efforts for the Xbox platform that are not content related. This includes:
• Advertising
• AI
• Decentralized Gaming
• Endpoint Expansion
• Game Streaming
• Global Expansion
• Hardware and Devices
• Marketing
• Media and Entertainment
• Player Experiences
• Product Enhancements
• Studio Partnerships
• Technical enhancements/integrations
• Tool Productization
• and so much more...

Sep 2022 – May 2023 · 8 mos

• Business Development leader for:
• Player Experiences and Platform
• Emerging Technology
• Xbox Player Services
• My role is to Create, Define and Execute initiatives and partnerships to help organizational priorities.

Mar 2019 – Sep 2022 · 3 yrs 6 mos

• Gaming BD Lead responsible for developing and implementing growth strategy opportunities for the Xbox platform. Managed, developed, and mentored a team of 7 high performing individuals.
• Program lead member for Xbox All Access responsible for strategy development and partner engagement. Developed and launched the program and eventually grew it to 19 countries and 36 retail and telco partners.
• BD lead for the launch of the Game Streaming (xCloud) program:
• Secured 160 titles for day 1 and created a process to grow the catalog to over 200 titles in some markets
• Executed a partnership with Samsung to support the launch of the program with a global marketing campaign and integration into their Note phone series
• Managed the introduction of a “Bill on Behalf of” solution for SK Telecom to launch day 1
• Secured partnerships for Day 1 launches in 4 markets and grew to 26 markets to date
• Secured technical partnerships to create tangible launch options for edge markets
• Executed a partnership with SK Telecom in Korea to develop a growth strategy in Korea that resulted in:
• Day 1 globally aligned launch of Game Streaming in Korea
• Day 1 globally aligned launch of Series X/Y in Korea
• Secured a ONE Store partnership and investment opportunity for Microsoft
• BD lead for the launch of the Game Pass Perks program:
• Developed the partner engagement strategy and program details with product lead
• Executed partnerships with:
• Discord
• Spotify
• Disney+
• Postmates
• EA
• Funimation
• BD lead to evolve our Xbox Community offering to continue delivering best in class experiences focused on relevancy, trust, and safety.
• Incubated Horizon 2 and Horizon 3 initiatives across Xbox and Microsoft to create new business models, channels, and other opportunities for the company.
• Secured platform partnerships with:
• Discord
• Amazon
• Samsung
• CenturyLink
• Citizens Bank
• Younited Bank
• Eros Digital
• Endeavor
• Facebook
• Twitter

Jan 2017 – Jan 2023 · 6 yrs

• Stadia Ventures is the global Sports Innovation Hub for early-stage investment in sports and esports.
• The three pillars of the ecosystem include a broad, independent growth fund, a deeply connected global network of sports and esports executives, and a world-class business development accelerator which combine to create unprecedented deal flow, new technology discovery and investment opportunities.
• Since late 2015, Stadia Ventures has invested in almost 50 portfolio companies and experienced 5 exits. The success of the Stadia portfolio companies has led to Stadia Ventures being one of the longest-running and truly global players in the sports and esports technology space.

Oct 2015 – Feb 2019 · 3 yrs 4 mos · Dallas-Fort Worth Metroplex

• Formed the department and created cross functional partnerships within GameStop for the launch of our titles. My role was the single point of contact for Marketing, PR, Finance, Accounting, Legal, Operations, Production, and Merchandising.
• Created a model to measure the market opportunity of potential software titles and future market conditions. Model was used to evaluate 100s of potential partnerships.
• Secured 5 AAA developers to partner with GameTrust. Published 4 titles in 2 years on all major platforms. My role finalized the partnership agreement and created the business plan to secure the funds with our executive team.
• Calculated the addressable market for our titles and owned the sales and distribution plans for each title. Every title outperformed comparable titles in our channels.
• Managed the production schedule with the developer, ran the marketing campaigns, oversaw compliance regulations and owned all the manufacturing/distribution for all the titles globally.
• Created collectibles with vendors to expand the brand of our titles. My role managed the ideation, creation and distribution of the SKUs.
• Defined the long-term lifecycle communication plan to maintain our titles relevant and create engagement of our brand with our consumers.

Nov 2014 – Sep 2015 · 10 mos

• Head of Product and all strategic planning for Latin America.
• Second promotion in 3 years in a company that requires a minimum of 2 years in a single role to be eligible for promotion consideration. This is a testament to the amazing work the Latin American team is doing to stretch the boundaries of Play across our 18 countries.

Jun 2011 – Nov 2014 · 3 yrs 5 mos

• Efficiency in roadmap planning and consumer-centric strategy resulted in sales doubling my first year and 33-44% CAGR year over year afterwards.
• Managed the launch of the PS4, PS Plus and PS Vita in Latin America, resulting in over 1.5M install base of PS4 in less than 2 years and a Vita install base over 850K in 2 years.
• Partnered with PSN to establish and brand 3 additional stores to expand the coverage of the digital marketplace to all 15 countries in the region.
• Built and maintained the relationship with development studios for partnerships to define product launch strategy, lifecycle management, and brand communications.
• Launched over 90 titles and 20 region specific products, increasing software sales by over 93% (avg 30K to 58K) and over 450% for major AAA games compared to 2010 (avg 100K units to 450K).
• Made Latin American languages standard in all first party software releases. Localized titles went from 3 to over 77. These efforts resulted in up to 300% increase in sales.
• Created the “Favoritos” greatest hits program in Latin America to increase catalog sales and unify branding of key games. (2M unit sales since it was started in 2013).
• Negotiated the distribution of 11 third party titles and created a distribution program within SCEA, creating over $40M of incremental revenue in 2 years.
• Led a team of 5 managers and 15 indirect reports. Two managers were promoted to regional marketing roles and one become her country’s marketing head.

May 2007 – May 2009 · 2 yrs

• Developed an Access database to link HP's fully segregated data channels to outline the worldwide, full company to company relationship of customers/suppliers allowing the lead time for company reports to drop from 4 weeks to 1 day. This database was the first and only source to outline the complete relationship HP had with its customers/suppliers.
• Further evolved the database into SQL server to reduce the lead time from 1 day to minutes with an increased accuracy in data of 30%+.
• Prepared close to 300 executive briefs for HP CEO Mark Hurd and the Executive Committee outlining worldwide opportunities resulting in over $5 million in additional revenue for HP.
• Collaborated with HP Marketing, Sales and Procurement to research and design a reporting standard for the various communications needed by executives, including the CEO, to successfully engage potential enterprise customers, suppliers, and partners. To date these reports have become mandatory in all executive engagements.
• Researched untapped markets and segments to create go forward strategies to find innovative ways to create stronger, mutually-beneficial relationships leveraging HP's position with suppliers in those fields.

Jul 2003 – Sep 2013 · 10 yrs 2 mos · Mexico, US, and Japan

• Managed all mining operations for 13 cooperations established by NYT Group. Under my management, the cooperations executed $284 million in contracts of 7 minerals.
• Led the implementation strategy for Mexican steel mills to enter the international market resulting in a $64 million increase in sales.
• Used our cooperation strategy on 5 lumber yards in Merida. First year sales increased to $1M from $175K and sales grew to $3.5M by the end of the 3rd year.
• Employed 63 consultants which saved 35 firms and grew 13 others into international markets.
• Finalized 4 strategic partnerships spanning 7 countries and 5 industries. Total value of market created: $380M.

Jun 2002 – Jan 2006 · 3 yrs 7 mos

• Corporate Strategist (2003-2006),
• Served as the project manager of the construction of a new manufacturing plant in Mexico.
• Duties included:
• ­-Coordinating the needs of all the relevant domestic and worldwide engineering, operations, business development, sales, and logistics departments within Yazaki.
• ­-Developing benchmarks and success metrics for the project.
• ­-Negotiating with the local government to create new bus routes, implement better economic incentives, and reduce the price of the optimal land lots.
• ­-Forecasting and maintaining the budget of the project.
• ­-Hiring and supervising the contractors for the construction of the plant.
• Planned, coordinated and presented several conferences to teach over 500 people how to implement the Toyota Production System, responsibilities included the logistics, preparation and curriculum for the events as well as the marketing and material design.
• Division Manager of Planning (2002-2003)
• Teamed up with plant managers, procurement leaders, and engineers to develop cost reduction strategies resulting in 12% reduction in costs over a three year period.