Jul 2011 – Dec 2018 · 7 yrs 5 mos

• During my tenure at Nolte, I was responsible for both the top & bottom line growth of the organisation by maximizing sales in Middle East, Africa, South East Asia and Canada.
• Canada Operations: (2017 - 2018)
• Responsible to oversee all strategic direction and management of Nolte Group’s Retail and Projects business, with full P&L responsibility in Canada and align with Nolte’s US operations.
• Middle East, Africa and South East Asia: (2011- 2017)
• I handled both established markets and also developed new markets from ground zero. Some of my established markets include U.A.E, Bahrain, Saudi Arabia while Iran, Iraq, Egypt, Nigeria, Ghana, Kenya, South Africa & Namibia were developed from ground zero.
• My revenue contribution towards the topline was 35% in 2016 and 42% in 2015. In 2016, I signed one of the largest project in the region Nolte had worked consisting of 2400 kitchens in Saudi Arabia with our partner which were produced & delivered within 12 weeks.
• Oversaw annual budgets (internal and external) and managed monthly forecasts and was responsible for finalizing trading terms and policies, product mix, pricing strategy and incentive schemes for all export markets.
• Was part of the ERP initiation and implementation team in sales-module combining sales reporting, forecasting and budgeting.
• Involved, participated and coordinated in various international trade shows in Germany, Italy and Egypt.
• As part of my role I devised and implemented comprehensive marketing plan for every region comprising of advertising campaigns, sales promotion, incentive programs and PR activities.
• I oversaw recruitment, managed teams internally, trained teams in sales, products & software at both dealer establishments and through regional workshops.
• A proud moment in 2015 when I was awarded the employee of the year for outstanding contribution to the growth of the organisation.

Jan 2008 – Jul 2011 · 3 yrs 6 mos

• Promoted to lead the business development wing in 2009. Was responsible for the top-line growth by maximizing sales of kitchen and fitted cabinetry works for the projects market in UAE, Bahrain, India and Qatar. Drove sales of kitchens & fitted cabinetry works for the project market.
• Delivered the largest project for Alno FZCO with 1357 Kitchens and 5600 Wardrobes – project value of $ 10 Million in 2010.
• Oversaw pre-qualification, product specification with architects and consultants, offer commercial + technical proposal, negotiation and bag award winning projects.
• Drive sales through channel partners in export markets.
• Proactively conduct opportunity analysis by keeping abreast of market trends and implement measures to capitalize market.
• Train, coach and mentor sales teams on the technical and commercial aspects of the industry/market and products
• Support sales team by providing sales data, market trends, forecasts and new product information.

Jun 2006 – Dec 2007 · 1 yr 6 mos

• Managed Strong clientele comprised of corporate entities, retail chains, consultants, contractors, and interior designers.
• Prepared personnel forecast & sales strategies to target a niche market and prepare appropriate plan of action to penetrate into the targeted market.
• Devised preliminary space planning, estimation and preparation of commercial offer & negotiate offer by ensuring safe revenue and targeted profitability.
• Served as a link between the projects department and the client by handling queries & meetings.
• Key project management in terms of project evaluation, internal job costing, resource tapping and maintaining vendor relationships.
• On site supervision, active participation in site coordination and ensuring timely completion of the project.
• Ensured timely after sales service to all clients & in turn was able to bag repeat orders.

Jan 2004 – Jun 2006 · 2 yrs 5 mos