Jan 2023 – Aug 2024 · 1 yr 7 mos · Remote

Apr 2021 – Oct 2022 · 1 yr 6 mos

• Initiate, facilitate and manage customer engagements on behalf of Genesys for a territory of 60 strategic accounts. Earned a larger territory with a bigger footprint based on prior success as a Global Engagement Manager
• Secure and prepare customers for high-profile speaking opportunities, customer spotlight videos, customer case studies, and peer-to-peer reference calls
• Host peer-to-peer roundtable discussions and product user groups
• Spearheaded company’s first user group for Canadian customers
• Secure customer participation in reviews and analyst discussions to drive positive movement in critical analyst reports such as the Gartner MQ and Forrester Wave
• Facilitate and manage IndyCar sponsorship activities for participating customers in assigned territory

Nov 2020 – Apr 2021 · 5 mos

• Expertly navigated internal relationships with sales account teams and sales leadership to build rapport and gain access to customers to drive advocacy and engagement
• Identified customer advocates and secured engagement opportunities for an account roster of 35 Genesys customers in North America and the public sector
• Coordinated customer reference activities and assets, including reference calls and 1:many reference forums, mining for and helping to develop success story and thought leadership content, as well as identifying and preparing customers for speaking opportunities
• Grew in-territory reference accounts by 80%, improving engagement rates and driving advocacy from customers that were not participating previously in reference and advocacy activities

Oct 2019 – Nov 2020 · 1 yr 1 mo

• Managed global customer advocacy and engagement activities through the Genesys Customer Advocacy Program (GCAP)
• Owned the relationship and managed contracts for Influitive, the advocacy, community and engagement platform of record for Genesys
• Strategized and executed reference campaigns to drive reference and engagement efforts
• Engaged with cross-functional teams to ensure updated content and opportunities were presented to Genesys customers
• Designed and executed GCAP program events and corporate event support
• Owned and managed the GCAP program budget

Jun 2018 – Sep 2019 · 1 yr 3 mos

• Managed the Genesys Customer Advocacy Program and online engagement platform, educating and onboarding customers to the company’s award-winning reference program
• Strategized and executed reference campaigns to drive reference and engagement efforts across multi-platform global customer base
• Tracked and managed customer review sites, improving customer-contributed reviews by 120%
• Coordinated customer reference activity, designed, and executed reference program events and corporate event support

Jan 2015 – May 2018 · 3 yrs 4 mos · Zionsville, IN

• Plans and coordinates industry trade shows to include, online brand presence, budgeting, logistics, lead management, and booth presence. Supervises design work with in-house content writer and graphic design specialist. Works in tandem with outside sales team to develop new business leads and manage online product introduction training. Manage branding communication between distributors marketing teams and Remco's marketing team.

Dec 2013 – Jan 2015 · 1 yr 1 mo · Zionsville, IN

• Supports internal and external business interests. Plans and coordinates industry trade shows to include logistics, lead management, and booth presence. Works in tandem with Sales Account Managers, Marketing, and Field Sales groups.Responsible for the identification and nurture of business partnerships for both existing and new business opportunities.

Aug 2013 – Dec 2013 · 4 mos · Zionsville, IN

• Supports internal and external business interests. Serves as the initial contact for incoming phone calls and emails from existing and prospective clients concerning specific product inquires, quotes, sample requests, returns, etc. Communicate with account managers, data entry and shipping personal regarding any special requests, purchase order changes or concerns. Maintain accurate and thorough records of account communications using CRM software.

May 2012 – Jul 2013 · 1 yr 2 mos · Indianapolis, Indiana Area

• Support the sales and marketing management teams with marketing and advertising materials, maintain marketing communications content, and collect and analyze results to effectively represent Diamond Chain's products and services.