Apr 2024 – Feb 2025 · 10 mos · Gurugram, Haryana, India

• All Brands Website-App Team | Role reporting to Vipul Maheshwari (Vice President Product & Data)

Jul 2022 – Mar 2024 · 1 yr 8 mos · Gurugram, Haryana, India

• Growth Product Team | Role reporting to Abhishek Gupta (SVP Growth)
• D2C & E-commerce Operations Cost:
• Achieved 30L+ Logistics Cost Savings by warehouse network & inventory allocation logic optimization.
• Customer Experience:
• Boosted CSat by 18% via targeted automation, addressing customer pain points effectively.
• Drove NPS growth by 108% in 6 months through strategic launch and implemented automated data dashboards with alerts.
• Achieved a 12% reduction in customer queries by enhanced order tracking and communications, a Help Centre upgrade - minimizing customer effort in case of difficulties.
• D2C Revenue:
• Boosted revenue by 1.3% with a "Buy Again" functionality.
• Elevated Search Add-to-Cart (ATC) by 2% in 3 months, resulting in a 7% revenue boost and a 9% improvement in search index.
• Boosted Combos Revenue by 3% monthly through strategic alignment with B2C-D2C and FBT frameworks.
• E-Commerce Process Excellence:
• Drove a 70% revenue surge for Mamaearth from Meesho within a month.

May 2021 – Sep 2022 · 1 yr 4 mos · Delhi, India

• CoRE Team | Role reporting to Swati Chopra (Assitant Director)
• Smart Courier Allocation -
• Pioneered CoRE Engine, propelling over 40% of transactions.
• Developed an algorithm optimizing courier assignments based on
• seller persona for 40%+ platform shipments. Integrated smart AI
• across organizational teams.
• Automated sellers' refunds process, resulting in a 12% increase in
• retention.
• Internal CRM:
• Led 10-member team to establish Operations Excellence in iCRM,
• reducing customer queries by 13%.
• App:
• Boosted first recharge by 6% by leading app enhancements.
• Launched New App UI/UX, App dashboards
• Miscellaneous:
• Onboarded 156 sellers in 2 days by collaborating with COO,
• Marketing, and Sales Lead for early adoption.
• Initiated R&D forum in the product team, tripling experimentation
• efforts.

Jul 2020 – May 2021 · 10 mos

Sep 2019 – Jun 2020 · 9 mos

Nov 2018 – Aug 2019 · 9 mos

• Building scripts in Java and Python using Selenium Webdriver to automate repetitive manual tasks and testing them.

May 2017 – Jul 2017 · 2 mos · Dwarka Area, India

• Redesigned an already built website.
• Worked on website's responsiveness on various devices, dimensions and browsers.
• tested it on various devices and browsers.