Param Sethi

Digital Marketing Specialist

Hamilton, Ontario, Canada9 yrs 1 mo experience

Highly StableAI Enabled

Key Highlights

Achieved 40%+ increase in email revenue.
Built marketing teams from scratch, driving significant growth.
Expert in creating engaging content that converts.

Stackforce AI infers this person is a MarTech expert with a strong focus on content-driven growth strategies.

Contact

Skills

Core Skills

Digital MarketingClient RetentionContent StrategyMarketing StrategyTeam ManagementCustomer Acquisition

Other Skills

Google AdsMarketing Event PlanningSEOEmail MarketingSocial Media MarketingContent MarketingSocial MediaAdvertisingCross-functional Team LeadershipReferral ProgramsLocal SEOIntegrated MarketingContent CurationSocial Media Content CreationContent Management Systems (CMS)

About

I build marketing teams and strategies that don’t just look good on dashboards but drive real growth. As a content and growth marketing leader, I've built programs that actually move business metrics: Email revenue up 40%+, organic traffic that compounds monthly, and lifecycle flows that turn one-time buyers into repeat customers. I've led cross-functional teams across brand, content, demand gen, and paid - always focused on what matters: revenue, retention, and reach. My philosophy? Great marketing is just great communication at scale. Whether it's a landing page, a cold email, or a 12-touch nurture sequence, every touchpoint should feel like a conversation you're glad you had. (Yes, even the winback emails.) I'm particularly drawn to brands that create experiences people talk about - entertainment, media, tech and companies building something worth paying attention to. There's something about marketing products that make people feel something that keeps me interested. I'm currently exploring content marketing leadership roles where I can build strategy AND execution. If you're scaling a content program, fixing a broken funnel, or just want to debate whether Oxford commas matter (they do), let's talk.

Experience

9 yrs 1 mo

Total Experience

4 yrs 6 mos

Average Tenure

Current Experience

We must

Senior Digital and Content Manager

Oct 2023 – Sep 2025 · 1 yr 11 mos · Hamilton, ON · On-site

Directed multi-channel digital growth by managing Google & Meta Ads, SEO, LinkedIn outreach, and email marketing to drive acquisition and client retention.
Oversaw website content, landing page development, and social media content strategy. Orchestrated national and international event promotions, strengthening brand presence and generating qualified leads.

Google AdsMarketing Event PlanningDigital MarketingClient Retention

Recro

Marketing Content Manager

Nov 2021 – Jul 2023 · 1 yr 8 mos · Remote

Executed integrated digital marketing campaigns across paid channels, social media including Linkedin, Instagram, Twitter and Glassdoor, with content marketing that achieved 199.54% engagement rate.
Coordinated with social media and content teams to establish unified omnichannel content calendar,
implementing cross-promotion strategies and platform-specific optimization that drove 30% increase in
social media referral traffic and improved brand search volume.
Launched weekly email newsletter delivering curated tech hiring insights that kept Recro top-of-mind and drove consistent inbound inquiries from both candidates and hiring companies.

Social Media MarketingContent MarketingDigital MarketingContent Strategy

Our wedding chapter

3 roles

Senior Marketing Manager

Promoted

Jan 2018 – Oct 2021 · 3 yrs 9 mos

Built and scaled team from zero to 10+ professionals over 7 years, hiring, training, and developing junior talent into senior contributors
Delivered 50%+ year-over-year customer growth for 7 consecutive years through integrated marketing, referral programs, and local SEO
Maintained 97% client satisfaction rate across hundreds of events by building feedback loops that connected marketing messaging to operational delivery
Developed referral program that became the #1 acquisition channel higher quality leads at lower cost than any paid channel
Created brand positioning and content strategy that commanded premium pricing in a commoditized market

AdvertisingCross-functional Team LeadershipMarketing StrategyTeam Management