Aug 2025 – Present · 10 mos · Zurich, Switzerland

Mar 2018 – Jul 2025 · 7 yrs 4 mos · Zürich Area, Switzerland

• As a Sr. Product Marketing Manager, I make sure our computer vision software products find their place across many different industries while providing our Sales and Marketing departments with the best tools to leverage our product offer.
• Product growth with positioning and messaging
• Product videos
• Sales enablement
• Demo experience
• Product releases

Dec 2014 – Sep 2017 · 2 yrs 9 mos · Dublin

• I covered Go To Market and product growth for our IoT, Indoor Location Tracking solution. I created a marketing strategy and set up all marketing channels. We were selected to deliver indoor location to the largest Whirlpool warehouse in Canada and we have been mentioned in the biggest industry magazines.
• Marketing: I set up and managed our branding, website, SEO, content and social media. I implemented a full CRM solution.
• Product: I was involved in product design. I helped with coordinating developers, and I designed and implemented UI into our web apps. I coordinated and supported IoT hardware installations.
• Sales & Business: I covered international sales including pitching, sales calls, and presentations. We joined in a business accelerator in the U.S., where I gained a strong business experience.

Jun 2014 – Nov 2014 · 5 mos · Bratislava

• I led online marketing for one of the biggest banks in Slovakia.
• I directly managed bank's online campaigns
• Media planning (With an agency, we tested RTB ads for the first time, it was the 2nd most converting paid channel of the campaign)
• SEO (I worked with a top SEO agency, reaching top 1st page results for target keywords)
• I cooperated on managing bank's website
• Google Adwords (I improved CPC of a winter insurance campaign by 16%, I introduced Gmail Ads and also managed Youtube, Display and Keyword search ads)
• Social media (Working with an agency, we increased the number of followers and engagement rate on Facebook significantly)
• Affiliate (I set up partnership with a new affiliate network)

Jan 2014 – Jan 2018 · 4 yrs

• I consulted an AI online advertising startup Nanos.ai, based in Zurich, with their go-to-market, product and marketing.
• I have animated and produced over 10 animated explainers for startups including instructional videos for Heineken http://bit.ly/2xNePL9.
• I doubled the SEO visits of a software client Evolveum in 3 months.
• I worked on multiple website projects and managed PR and influencer campaigns.

Jan 2013 – May 2014 · 1 yr 4 mos

• I led marketing and growth of a webinar sector, scaling up 'Kakushin Webinars' branch at Fleming. I covered:
• Demand generation (I increased the number of leads by 3x in the first 3 months)
• Email Marketing (I wrote over 100 email blasts, measured and keep improving their effectivity)
• I started blogs, developed and executed a Content Marketing strategy, including case studies and whitepapers for download
• I introduced inforgraphics as a strong demand generation channel
• Website (I created new websites for webinars using Joomla, Html and CSS)
• Social Media Marketing (Linkedin, Facebook)
• I was actively setting up new Media Partnerships
• Competition Analysis, Website Analysis (Google Analytics), PPC(Google Adwords)
• I worked with a top SEO agency in the region
• I set up and managed PPC: Google Ads, Facebook Ads, Linkedin Ads

Jan 2011 – Jan 2012 · 1 yr

• Marketing of pharma/healthcare conferences
• Website building for conferences (Html, Javascript, PHP, CSS, CMS)
• Twitter, Linkedin (I increased the number of Twitter followers from 100 to 2000 in 1 month)
• PPC (Google Adwords), Website Analysis (Google Analytics), On-page SEO
• Communication with design and production department
• Media Partnerships support, Online banners