Pierre Le Poulain

Business Development Executive

Brest, Brittany, France10 yrs 1 mo experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in Growth Marketing and Product Management.
Proven track record in digital marketing leadership.
Strong background in Environmental Health and Safety.

Stackforce AI infers this person is a Growth Marketing and Environmental Management expert in the SaaS industry.

Contact

pierre@buffer.com LinkedIn

Skills

Core Skills

Growth MarketingPerformance MarketingProduct ManagementMarketing ManagementDigital MarketingBusiness DevelopmentGrowth HackingEnvironmental Health And SafetyEnvironmental Management

Other Skills

A/B testingCarbon AccountingCarbon EmissionsCloud ComputingCorporate Community InvestmentCorporate Social ResponsibilityEH&S corrective actionsEnergy ManagementEnterprise SoftwareEnvironmental Management SystemsGRI ReportingGreenhouse Gas InventoryGrowth StrategiesISO 14001ISO 9001

Experience

10 yrs 1 mo

Total Experience

1 yr 5 mos

Average Tenure

4 yrs 1 mo

Current Experience

Buffer

Senior Growth Marketing Manager

Oct 2025 – Present · 8 mos · Brest, Brittany, France · Remote

Reporting to the Director of Growth and Product Marketing.
My scope includes:
Run and manage user-acquisition experiments in collaboration with marketing, content, product, data, and external partners.
Use hypothesis-driven testing and creative, data-informed campaigns to uncover and scale new growth opportunities.
Lead and optimize paid acquisition across search, social, and display
Own performance marketing campaigns and budgets, ensuring strong cost-efficiency and measurable impact.
Work closely with data science on signal integrations, measurement, and incrementality studies to better understand what drives growth.
Partner with the web and SEO teams on Buffer.com projects
Build and grow referral-driven programs and partnerships with Buffer users and third-party collaborators to attract qualified new users.
Act as a strategic partner across teams by sharing insights, aligning efforts, and turning ideas into scalable growth initiatives.

user-acquisition experimentshypothesis-driven testingdata-informed campaignspaid acquisitionperformance marketingdata science collaboration+4

Growth.talent

Member

May 2022 – Present · 4 yrs 1 mo

Le mouvement bien intentionné et pédagogique qui fait briller les carrières dans le Growth ⭐

Pleo

Growth Marketing Manager

Mar 2022 – Oct 2025 · 3 yrs 7 mos · Bordeaux, Nouvelle-Aquitaine, France

Manage the product-led acquisition channel, driving growth through innovative strategies.
Build, scale, and experiment with acquisition channels, including referrals, lead magnets, and interactive demos.
Lead a cross-functional team of growth marketers, engineers, and designers to optimize website performance.
Transform the website into a high-performing lead generation asset, continuously iterating to enhance conversion rates and pipeline impact.
Conduct A/B testing to identify and implement data-driven improvements.
Collaborate closely with key stakeholders, including Sales, Revenue Marketing, and Partner Marketing, to ensure seamless pipeline generation.
Strengthen Pleo’s leading position on third-party review platforms, creating and leveraging assets to empower sales teams.

product-led acquisitionacquisition channelscross-functional team leadershipwebsite performance optimizationA/B testingcollaboration with stakeholders+2

Whereby

Growth Marketing Manager

Mar 2021 – Mar 2022 · 1 yr · Bordeaux, Nouvelle-Aquitaine, France

Freedom to work from anywhere: our mission with Whereby is to give people freedom to live and work where they thrive. 📍Our global HQ is in Oslo, Norway, but the user base of Whereby is worldwide - having been used in nearly every country in the world by millions of users. 🌏 We're hiring: https://jobs.lever.co/whereby

Cosmodoggo

Co-fondateur

Jan 2020 – Mar 2022 · 2 yrs 2 mos · Région de Bordeaux, France

## PPC and SEO services that drive profits ##
CosmoDoggo is the digital marketing agency that ambitious brands work with when they need a return on investment.

Samboat.fr

Head of Marketing

Dec 2017 – Dec 2019 · 2 yrs · Région de Bordeaux, France

Part of the management team, with line management responsibility for all digital activities – including social, PPC, SEO, marketing automation and email marketing – providing leadership, advice and guidance to the team, ensuring they deliver innovative and inspirational solutions to the agency and clients.
Ensuring that SamBoat SEO and PPC capabilities are best in class in order to achieve maximum reach, engagement, acquisition, community management and cost-benefit
Assume direct responsibility through the digital team team for delivering campaigns and projects and creating content.
Recruit, manage and develop the team team via mentoring and coaching.
Drive continuous improvement and digital innovation by constantly reviewing and evaluating tools and strategies to help SamBoat maximise emerging technologies.

digital marketingSEOPPCmarketing automationcontent creationteam management+2

Wopata

Business Developer | Growth Hacker

Mar 2016 – Nov 2017 · 1 yr 8 mos · Région de Bordeaux, France

Wopata is a unique combination of human know-how for designing and realizing your web and mobile applications. We develop apps for the health, humanitarian, browsing and B2B application sectors.
Wopata is an IT company based in Bordeaux and Paris, dedicated to web and mobile applications. The activity is built around 3 major units :
Design (UX, UI)
Development (iOS, Android, Web)
Marketing (Analytics, App Store Optimization, Mobile Acquisition, Social Medias).
Clients: Biogaran, Legrand, Sanofi, General Electric, Philips, Euralis, Honeywell, Genzyme, Danone, Simply Market, Altech, Merck, ...
Contact us: contact@wopata.com

business developmentgrowth hackingweb and mobile applicationsmarketing analyticsBusiness DevelopmentGrowth Hacking

Foundationfootprint

Business Developer

May 2015 – Nov 2015 · 6 mos · Auckland, New Zealand

Creation and Development of a new service
Development of the company strategy
Managing successful RFPs
Managing overseas resellers
Improvement of external and internal processes
Clients prospects and relationship management
Training

service creationcompany strategy developmentRFP managementrelationship managementBusiness Development

Maped

Environmental Health and Safety Manager

Feb 2014 – Jul 2014 · 5 mos · Annecy

. Managing EH&S corrective actions toward the 2014`s action plan
. Conducting ISO 14001 ans OHSAS 18001 internal audits
. Creation and implementation of new safety procedures
. Managing the chemical risk
. Preparing 2015`s action plan
. Participating at board meeting
. EH&S training for employees

EH&S corrective actionsISO auditssafety procedureschemical risk managementEnvironmental Health and Safety

Keolis

Environmental and Safety Manager

Feb 2013 – Jul 2013 · 5 mos · Région de Bordeaux, France

. Training of employees to EH&S
. Creation of a Safety Reporting
. Environmental and Safety audits of every Keolis`s public buildings
. Managing request files for the modification of existing infrastructures concerning safety issues
. Creation of Environmental and Safety actions plan
. Creation of Emergency Plan

employee trainingsafety reportingenvironmental auditsemergency planningEnvironmental Management