Pierre Monney

CEO

Palo Alto, California, United States11 yrs experience

Highly StableAI Enabled

Key Highlights

10+ years in Web3 marketing strategy
Proven track record in DeFi and crypto growth
Expert in community-led marketing and campaign automation

Stackforce AI infers this person is a Digital Marketing Strategist specializing in Web3 and DeFi sectors.

Contact

Skills

Core Skills

Digital MarketingCommunity ManagementSeo

Other Skills

AI Ad OptimizationAd Spend OptimizationAdobe IllustratorAdobe PhotoshopAdvertisingAffiliate MarketingArchitectural DrawingsArchitectureAudio-Visual ProductionB2B MarketingBusiness StrategyCRM AutomationCampaign ManagementCommunity BuildingCommunity Engagement

About

Forward-thinking Web3 marketing strategist with 10+ years of experience scaling blockchain, DeFi, and crypto-native brands through paid media, community-led growth, AI-driven campaign automation, and influencer ecosystems. Skilled at building omni-channel funnels, optimizing paid media with precision, and translating complex crypto products into user-centric growth strategies. Proven track record of generating measurable results for top-tier exchanges, DeFi protocols, and AI-integrated Web3 platforms.

Experience

11 yrs

Total Experience

4 yrs 4 mos

Average Tenure

Current Experience

Nitrogen

Head of Crypto Media Buying I Affiliate Manager

Feb 2021 – Apr 2025 · 4 yrs 2 mos · United Kingdom · Remote

Focus & Achievements
Crypto iGaming Performance Marketing · KOL & Affiliate Management · AI Ad Optimization · Growth Campaigns
Scaled user acquisition funnels for crypto casinos, sports betting platforms, and blockchain-based iGaming projects, optimizing ad spend across Google, Meta, Twitter (X), and crypto/iGaming-native ad networks such as DappRadar, Coinzilla, Gambling Affiliation, and AdEx.
Led and scaled KOL/influencer campaigns with top crypto casino streamers, sports betting influencers, and Web3 content creators across Twitch, YouTube, Twitter (X), Discord, and Telegram, reaching DAO operators, alpha groups, and high-value crypto players.
Managed affiliate programs through FirstPromoter, MyAffiliate, and smart contract–based reward systems, onboarding affiliates from crypto communities, casino review sites, and DeFi ecosystems, ensuring cost-effective player acquisition and tokenized reward tracking.
Built and nurtured crypto gaming communities via Discord and Telegram, leveraging automation, moderator oversight, and VIP programs to boost player retention, staking, and wagering activity.
Developed cross-channel growth strategies combining paid media, KOLs, affiliate traffic, and organic distribution across crypto forums, betting groups, and iGaming platforms.
Delivered performance dashboards to operators and token teams, providing CAC/CPL benchmarks, player LTV, and campaign ROI insights tailored to crypto gambling ecosystems.
Consistently maintained industry-leading CPAs and CPLs while optimizing crypto player acquisition via programmatic ad buying, AI-enhanced targeting, and on-chain behavioral analytics.
Key Tools & Platforms: Meta Ads · Twitter Ads · Google Ads · DappRadar · Coinzilla · Gambling Affiliation · Refersion · FirstPromoter · ChatGPT · Copy.ai · Dune Analytics · GA4 · Segment · Discord · Telegram · Twitch · YouTube · TradingView · Notion · Zapier · Typeform

Crypto iGaming Performance MarketingKOL & Affiliate ManagementAI Ad OptimizationGrowth CampaignsUser Acquisition FunnelsCommunity Building+3

Bitstamp

Digital Marketing Manager

Jan 2017 – Feb 2021 · 4 yrs 1 mo · San Francisco Bay Area

Focus: Web3 Strategy · DeFi Adoption · Community Marketing
Managed end-to-end DeFi and Web3 campaign strategy, including community growth, token awareness, and exchange-based user acquisition.
Hired and oversaw global KOLs for promotional campaigns across YouTube, Twitter, Telegram, and Discord.
Planned airdrops, NFT giveaways, and seasonal campaigns to drive token retention and wallet activity.
Built data-driven dashboards to track conversion funnels from click to on-chain action.
Launched multilingual campaigns targeting LatAm, EMEA, and APAC crypto markets.
Key Skills: Influencer Outreach · Tokenomics Awareness · Airdrop Strategy · Discord/TG Community Building

DeFi Campaign StrategyCommunity GrowthToken AwarenessUser AcquisitionData-Driven DashboardsDigital Marketing+1

Kraken

Digital Marketing Specialist

Apr 2014 – Jan 2019 · 4 yrs 9 mos · San Francisco Bay Area · Remote

Focus: Exchange Marketing · Content & SEO · Growth Ops
Created and scaled Kraken’s content-driven SEO strategy, driving a 200% increase in organic traffic.
Executed integrated campaigns across paid, organic, email, and referral channels for crypto services and asset launches.
Coordinated with DevOps to optimize on-site SEO, improve UX, and increase wallet activations.
Analyzed traffic flows and user behavior to optimize DeFi onboarding experiences.
Spearheaded early-stage automation of CRM and AI chat tools to reduce churn and increase LTV.
Key Tools: SEMrush, Google Analytics, HubSpot, Amplitude, Hotjar

Content-driven SEO StrategyIntegrated CampaignsTraffic AnalysisCRM AutomationDigital MarketingSEO