Jan 2016 – Apr 2017 · 1 yr 3 mos · Delaware Area

• Managed end-to-end acquisition initiatives for Chase Credit Cards across multiple online and offline channels.
• Online Lead Generation Analytics
• Multi-channel Marketing
• Search Engine Marketing
• Affiliate Marketing
• Social Media Marketing
• Display Advertising
• Banner Ads
• A/B Testing

Apr 2013 – Jan 2016 · 2 yrs 9 mos · Delaware Area

• Led analytical efforts to redesign existing customer acquisition strategy, forecasted to generate 200K incremental accounts annually
• Designed and analyzed test campaigns and recommended future initiatives to drive new acquisition for existing card members
• Optimized existing customer targeting by analyzing historic cannibalization post ECM acquisition
• Revamped the global exclusion process by analyzing 200 existing suppression rules and retiring 65 obsolete ones, hence expanding the monthly marketable mail universe
• Started bi-annual global exclusion review process and weekly meetings with key stakeholders for tighter controls and audits
• Extensively used SAS, SQL & advance Excel to fulfill analytical requests & drive new acquisition

Jun 2012 – Aug 2012 · 2 mos · South Korea · On-site

• Rotational intern in General Motors Korea Knock Down, Production Control, Order Fulfillment & Logistics divisions
• Analyzed end to end supply chain operations for knock down(KD) & completely build units(CBU) of GM, Korea
• Assisted managers in performing logistics operations for 16,000 import parts and CBU exports to 105 countries
• Analyzed forecast deviations of import parts and new car production process for 2012-2013 new car launches

Jul 2010 – Jul 2011 · 1 yr · Singapore

• Led and managed an engine operations team of multinational crew members to perform schedule operations
• In charge of planning and executing procurement of $1 million of crude oil for ship operations
• Independently executed critical operations to load and discharge cargo oil valued at +$250 million
• Operated, maintained, and overhauled critical shipboard systems on a 303,430 tons oil tanker ship
• Prepared budget and forecast to optimized inventory of spares and stores onboard resulting in cost savings
• Monitored activities and ensured full compliance with International Maritime Laws and Regulations concerning environmental protection, pollution prevention, and safety of life at sea
• Analyzed ship operations to predict mid-sea breakdowns and developed critical maintenance schedule

Nov 2008 – Jun 2009 · 7 mos · Singapore

• Liaised with senior engineers in operations and maintenance of 8,000 container capacity ship
• Assisted in maintenance, operation, and repairs of machines such as the main engine and auxiliary engines, turbine generators, and pumps
• Responsible for maintenance of critical emergency machinery like fire pumps and hoses, extinguishers, and fire detectors
• Responsible for ship safety and security, organized and led teams in shipboard anti-piracy measures, held safety meetings and emergency drills
• Collaborated with shore staff during dry-docking at Shanghai
• Monitored and controlled waste and use of stores and spares