Jan 2025 – Present · 1 yr 5 mos

• I lead the development and execution of innovative strategies that empower suppliers to scale their businesses through influencer-driven content.
• Key Responsibilities :
• Influencer-Led Growth Strategy: Spearheading initiatives that integrate influencer marketing into the supplier ecosystem, providing scalable and effective promotional channels.
• Working closely with product, analytics teams to develop and implement solutions that address supplier needs to maximize their growth via influencer led contents on various social media channels
• Team Leadership : Manage a team of 60+ direct and indirect reports, overseeing end-to-end supplier operations within the influencer-led content commerce vertical

Jan 2023 – Feb 2025 · 2 yrs 1 mo

• 1. Working on a potential 10x project of Affiliate Marketing Program (PMF achieved seller as well as influencers' side).
• 2. Managing a team of 50 members (direct + indirect reportees) - responsible for hiring/training, P&L.
• 3. Responsible for demand gen (seller side) and scaling influencer partners in the affiliate marketing team.

Sep 2021 – Dec 2022 · 1 yr 3 mos

• Leading a team of KAMs/Sr KAMs and TLs.
• Responsible for hiring, training of KAMs and TLs to scale up monetization BU.
• Key Projects :
• 1. Sale Events - handled single and multi-sale events to improve ad active GMV and ad spend.
• 2. Tele CRM - Analyzed various tele solutions and implemented tele software which is economic and easy to use to improve efficiency in the system - this has been implemented across multiple teams, current there are 600+ agents using this tool.
• 3. Active Upsell - Purpose of this project was to improve commitment spends which will finally lead to improved ad spends/GMV, were able to deliver impact of 10 lacs commitment (0.024 Ad commitment by GMV on MoM basis.