Pooja seth

Digital Marketing Specialist

Faridabad, Haryana, India6 yrs 7 mos experience

Most Likely To SwitchAI ML Practitioner

Key Highlights

Expert in marketing automation and data analysis.
Proven track record in driving customer engagement.
Skilled in executing successful email marketing campaigns.

Stackforce AI infers this person is a MarTech specialist with a strong focus on marketing automation and data-driven strategies.

Contact

Skills

Core Skills

Marketing AutomationEmail MarketingCampaign Management

Other Skills

AbmAccount MarketingAffiliate MarketingAgile & Waterfall MethodologiesAgile MethodologiesAgile Project ManagementArtificial Intelligence (AI)Business Intelligence (BI)Campaign StrategiesChatGPTConsultingContent MarketingCreative WritingCventData Analysis

About

As a marketing automation specialist with close to 3 years of experience, I have a strong background in using software and technology to streamline and optimize marketing processes. I am skilled in using marketing automation and data platforms, such as Marketo, PowerBi to design and execute campaigns that drive customer acquisition and engagement. My expertise includes Marketing automation, email marketing, lead lifecycle management, data analysis and stakeholder management. With excellent communication and project management skills, I am confident in my ability to drive results and help organizations achieve their marketing objectives. • Power BI • Marketo • ON24 • Vidyard • Email campaigning, Webinar setup, Engagement program • Lead nurturing and Lead scoring • Lead generation, Email campaigning • Landing page creation • HTML, CSS

Experience

6 yrs 7 mos

Total Experience

1 yr 3 mos

Average Tenure

2 yrs 10 mos

Current Experience

Anaplan

Marketing Operations Specialist

Aug 2023 – Present · 2 yrs 10 mos

Ey

Marketing Automation Specialist

Feb 2022 – Jul 2023 · 1 yr 5 mos · India

Develop and implement marketing automation strategies to increase sales, including email campaigns, landing pages, and automated nurture programs.
Conduct regular A/B testing on emails and newsletters to improve conversion rates by ~10%.
Manage execution and promotions of live, hybrid and online events using Marketo-On24/ Marketo-Cvent integration.
Analyze data using Marketo reports, Power BI and MS Excel to identify opportunities for optimization and growth across channels.
Manage all aspects of the email marketing program, including list building, segmentation and engagement strategies.

Lead GenerationMarketingCampaign ManagementEmail MarketingReportingCampaign Strategies+2

Cvent

Email marketing associate

Oct 2020 – Feb 2022 · 1 yr 4 mos

Collaborated with cross-functional teams to develop a comprehensive digital strategy for each campaign execution.
Implemented and promoted live, hybrid and online events using Marketo-Cvent/ Marketo-Vidyard integration.
Managed lead flow touch points to ensure proper lead flow from Marketo to Salesforce.
Managed the development of emails, landing pages, webinars, etc., ensuring that it is engaging and effective using dynamic content and audience segmentation.
Analyzed data using Marketo reports, Tableau and MS Excel and provided recommendations to improve performance based on analysis findings and collaborated with other members of the team to implement changes where appropriate.

Campaign ManagementEmail MarketingCventMarketoMarketing Automation