Mar 2022 – Dec 2022 · 9 mos · Remote

• Leading India PR
• Working on Branding Projects & Leadership Branding
• Storytelling for Social Media

Nov 2020 – Feb 2022 · 1 yr 3 mos · Remote

• Responsible for all brand touchpoints - owned & earned; internal & external.
• PoC for everything PR & Social Media
• Strategic projects that put Chargebee on the mind map for customers, partners, prospects, investors & employees.
• Entrepreneur in residence on running the Champions of Change Merchandise Store

Mar 2022 – Present · 4 yrs 3 mos · India

• Published 5 Children's Books: https://linktr.ee/poojasriram
• 1. Amma's Work From Home Buddy (2-4 years)
• 2. Hairdresser in a Hairless Town (3-8 years)
• 3. The Librarian who lost her books (4-9 years)
• 4. The Busy House Diaries (7 years to Adults)
• 5. Are We All Different? (6-9 years)

Dec 2019 – Nov 2020 · 11 mos · Bangalore

• Owning end to end organic & paid social media & search engine strategies across 8 channels and 6 geographies.
• Responsible for Thought Leadership & Influencer Marketing.

Apr 2017 – Aug 2019 · 2 yrs 4 mos · Mumbai Area, India

• Copy writing for multiple digital campaigns across Product, PR, Events, Webinars & various other assets.
• Creation of tangible marketing assets such as case studies, blogs, webinars & videos with top customers
• Track record of achieving lead generation targets in 6 consecutive quarters
• Responsible for paid traffic generation to the company's website
• Successful budget management for both inbound & outbound SMM & SEM
• Eminent role in Account Based Marketing
• Online Reputation Management along with advanced analytics & reporting

Aug 2019 – Dec 2019 · 4 mos · Bengaluru Area, India

Jun 2015 – May 2017 · 1 yr 11 mos · Mumbai Area, India

• End to End management of all content creation for paid and unpaid media
• Fueling Content into Social Marketing initiatives
• Strategist for hybrid marketing techniques to arrive at Integrated Marketing plans
• PR & Branding responsibilities along with Online Reputation Management
• Blog link - http://udioforyou.com/blog/

Oct 2014 – May 2015 · 7 mos · Mumbai Area, India

• Key role in fleshing out service features & content curation for the Fitness & Dance service
• Responsible for product life cycle of all entertainment based Actve Channels- Cooking, Music, Fun- Learn & Poetry.
• Involved in the maintenance of technical services such as Karaoke, Video on Demand & Push VoD
• Actively involved in conceptualizing new products
• Responsible for the only loyalty/retention program on DTH- Zeetos

Jul 2014 – Jan 2019 · 4 yrs 6 mos · Mumbai Area, India

• Writing well researched articles on E-commerce in India. Articles can be read at http://www.indianonlineseller.com/author/poojasriram/
• Other Articles around Marketing & Travel are here -
• https://medium.com/me/stories/public
• Strategising & Creating content across social media channels for YogaTrippie - A travel website for wellness retreats around the world based in Dubai

Mar 2013 – Nov 2014 · 1 yr 8 mos · Bangalore

• Product Marketing- Affiliate marketing programs and alternate marketing strategies. Working on new go to market strategies and easy discovery and user experience for the VAS in the Mobile world. Mobile application development- from conceptualization, to defining the user experience on the same. Responsible for end to end development and deployment of projects.
• Selected to be part of the 'Special Task Force' and had hands on experience of the process of Blackblot Product Management

Oct 2012 – Mar 2013 · 5 mos · Bangalore

• Creative Anchor to multiple products such as Mobile Radio, Mobile Governance, Love products & Safety products. Product management of products handled by the User Experience team and actively involved in gathering customer insights that add value to existing and forthcoming products/services in the VAS and Application fields.

Mar 2013 – Jan 2017 · 3 yrs 10 mos

• Partnering with my mother, we jointly create accessories and handmade articles.
• Involved with Product Design, Marketing & Business Development

Jan 2012 – May 2012 · 4 mos · Bangalore

• Content Development, Media Relations, Client Interface, Plan development & deployment, Invoice follow ups, reviews & reports on weekly, monthly, quarterly & annual basis.
• Knowledge sharing and resource on various home and network clients- Bosch India, Volvo Buses India, Roamware, Ford India etc...

Jun 2011 – Dec 2011 · 6 mos · Bangalore

• As a PR executive I have been playing the role of both Client relations and Media Relations. I solely also manage the social media, mainly the Facebook page of a couple of clients. Apart from drafting high quality press releases; keeping up to deadlines, preparing presentations, and coordinating team effort are predominantly part of my profile. Clients who I dealt with are, the Taj Hotels, Titan Eye Plus, Tata Coffee and Plantation Trails.

Aug 2008 – Jul 2009 · 11 mos · Bangalore

• I was made solely in charge of the Customer Loyalty Program for our resorts. I was also involved in Joint Promotions, Online Campaigns, Advertisements, Packaging and Pricing of our products. Product Development,especially in terms of Creativity as been my core area of interest. My employers having noticed my aptitude and interest for creativity and have entrusted me with writing blogs for our Website. I have been given credit for designing the Menu Cards for Our resorts, T-shirts, Mugs & Key Chains. Designing of posters, boards, hoardings etc were part of my work profile too. Responsible Tourism was another area where I was involved to a large extent.I have also gained expertise in procuring Visas for different Countries. Areas concerned with Accounting of expenses of the department, clearance of bills, negotiation with printers & designers, documentation and the like were also part of my daily chores.

Jun 2008 – Aug 2008 · 2 mos · Bangalore

• I was in charge of the departure as well as arrival proceedings of LH755 at Bangalore International Airport. I was also recognised as a competent and efficient check-in agent, with the most number of Check-ins and was in charge of Business Class & First Class passenger counters. Owing to clarity of communication I was made
• responsible for all public announcements for the airline.