Oct 2021 – Oct 2022 · 1 yr · Bengaluru, Karnataka, India

Jan 2020 – Oct 2021 · 1 yr 9 mos

Jan 2018 – Dec 2019 · 1 yr 11 mos

Jun 2015 – Dec 2017 · 2 yrs 6 mos

• Create and configure marketing assets in Marketo (target lists, segmentations, email templates, landing pages, workflows, forms)
• Monitor Marketo and Salesforce data synchronization
• Maintain the regional campaign, Global Campaign and events calendar
• Update social media and website, promoting relevant content, projects and client successes
• Perform pro-active data cleanse on contact lists, ensuring the database is maintained with maximum accuracy
• Implement a progressing testing program and conduct regular A/B testing on marketing emails and Landing pages.
• Collect and monitor campaign performance and KPIs to deliver insightful analyses through the creation and management of performance dashboards and Campaign analysis.
• Coordinate with internal business stakeholders on segmentation and campaign tracking to ensure optimal engagement and conversions
• Create and manage smart lists as needed to support segmented campaigns/tactics.
• Standardize and upload lead data based on defined standards and best practices
• Create and upload email templates for use from Salesforce.com and from Microsoft Outlook
• Create and manage automated workflows and campaigns including: digital lead tracking, lead scoring, email blasts, triggered nurture campaigns, sales tasks and notifications, campaign activities.
• Perform in-depth research to build a detailed understanding of the target market including industry, company, product, and people as per campaign requirements.
• Drive and execute marketing database strategy – analysing gaps in our data, executing ongoing account and contact acquisition, ensuring the highest level of data quality, and measuring database health.

Sep 2012 – May 2015 · 2 yrs 8 mos · Bengaluru Area, India

• Performing analysis and supporting Global Marketing Database in segmentation and list pulls.
• Handling data management activities, track and report campaign results using Eloqua.
• Working in coordination with the Marketing Department in the US and implementing new features and functionality within Eloqua by setting up Multi-step campaigns.
• Expert on modern B2B digital marketing, eCommerce and communication techniques.
• Creating HTML emails, landing pages, newsletters, forms and registration page utilizing approved templates or building from scratch in dreamweaver and Eloqua.
• Assisting with quality assurance of emails (content, links and graphical testing on different devices)
• Understanding Salesforce, Bluedoor, and Jigsaw contact database for creating and preparing distribution lists.
• Conducting Webinar campaigns and assisting marketing managers to drive sales leads, client upsells and help with retention and win back programs.
• Creating website content, case studies, lead nurturing emails, product collateral, and feature prioritization
• Work with the campaign owners to expand campaigns and increase their effectiveness by analysing keyword metrics.

Dec 2010 – Sep 2012 · 1 yr 9 mos · Bengaluru Area, India

• Handling Production Issues and Releases.
• Running SQL queries and generating reports.
• Coordinating with cross-functional teams in different locations for quality data and analysis.
• Conducting In-house training for data processing in the team and KA (knowledge associates) about data capture.
• Project Management, Business Analysis, Business Modelling, and Data Modelling.
• Creating web crawling robots on Mfg websites.
• Dos scripting to switch data and files from different directories
• Documentation for various data processes
• Writing and Executing Test Plans.

Feb 2010 – Dec 2010 · 10 mos · Bengaluru Area, India

• Responsibilities include Answering calls and providing technical Support for PCs, Laptops, Gaming console.
• Configuration of Windows 98/2000/XP/Vista and 07 Operating systems, implementing & managing home LAN, maintaining and troubleshooting network issues.
• Configuration of wireless routers (Net gear, Sagem and Dlink) and taking escalation calls depending on the database E-tickets.
• Management of various services like DHCP, DNS, Active directory.