Feb 2025 – Jul 2025 · 5 mos · Bengaluru, Karnataka, India · On-site

• Developed and implemented a comprehensive operational framework that improved project delivery timelines, fostering collaboration among cross-functional teams.
• Experienced structured mentorship, on implementing proven marketing systems, team building, business consulting.
• Facilitated cross-functional meetings to present research findings and insights, enhancing team alignment and driving project momentum within 4 months.

Jan 2025 – Jan 2026 · 1 yr

• Automated content workflows with AI tools, cutting deployment cycles from 2 weeks to 2 days, enhancing efficiency by 90% within 2 months.
• Increased campaign engagement by 20% within 2 months through systematic content tagging and A/B testing, optimizing audience reach and effectiveness.
• Conducted regular quality checks that enhanced compliance standards, resulting in a 15% reduction in errors across content operations within 6 months.
• Facilitated collaboration among designers, content creators, and technical teams, ensuring on-time project delivery and enhancing workflow efficiency within 3 months.
• Spearheaded the design and implementation of community-building events that strengthened relationships among stakeholders, driving a culture of collaboration and knowledge sharing.

Jan 2025 – Dec 2025 · 11 mos · Bengaluru, Karnataka, India · Remote

• Campaign Performance Optimization
• Increased campaign engagement by 20% within 2 months through systematic A/B testing, content tagging, and audience personalization, directly improving ROI and conversion metrics.
• Marketing Automation
• Designed and deployed multi-channel marketing automation workflows, reducing campaign deployment cycles from 2 weeks to 2 days (90% efficiency gain) using N8n, APIs, and email scheduling integrations.
• Audience Segmentation & Personalization
• Built persona-based content segmentation system with metadata tagging, enabling targeted campaigns for different customer segments and improving conversion rates.
• Content Operations Leadership
• Coordinated cross-functional teams (designers, content creators, technical team) to ensure on-time campaign delivery while maintaining quality standards and compliance, reducing content errors by 15%.
• Community Building & Engagement
• Spearheaded community-building initiatives that strengthened brand relationships and customer engagement, fostering long-term loyalty and repeat purchases.

Jan 2023 – Dec 2024 · 1 yr 11 mos · Kolkata, West Bengal, India · On-site

• Developed custom dashboards that streamlined operational tracking, reducing costs by 15% within 3 months through enhanced data visibility.
• Led technical project coordination with IIT engineers, deploying ML-based quality models that mitigated potential losses exceeding Rs 5 crore within 6 months.
• Implemented a 3-tier accountability system for 50 employees, boosting productivity by over 20% through enhanced performance tracking within 3 months.

Feb 2021 – May 2021 · 3 mos · Kolkata, West Bengal, India · On-site

• I worked directly under the CEO as a part of growth and development team, we were a team of 6 people, with different responsibilities.
• My key role was to handle Sponsorships for college events and fests. Completed 5 in-kind sponsorship deals during my period and got over 500 course subscriptions from college students and collected data of over 5000 students for further marketing.
• This included shortlisting events, initiating the talks, negotiating deliverables, closing the deal, creating creatives for social media announcement, and lastly seeing that all deliverables are met by both parties till the even ends.
• Further I was also involved in testing the Memes and reel content creation, to attract traffic to the social media pages. This content was specific to the Indian Stock Market. Initially tested on personal profile, now implemented on their main social media handles.

Dec 2019 – Feb 2020 · 2 mos · Sydney, Australia · On-site

• I was part of a 4 team startup, where my key roles were :-
• to write cations and hastags for social media posts
• Keyword optimization for images being posted on social media and website
• to handle website backend on wordpress to optimize the speed of the website and also created html & Css pages.
• I also used various sites like ubersugges to optimize the overall performance of the website.

May 2019 – May 2019 · 0 mo · Kolkata Area, India · On-site

• My responsibility was to collect data on company bankruptcy and default cases under the NCLT, through the website and make an excel.
• I further automated this process using Macros and Vba on excel to collect this data on click.

Jan 2018 – Apr 2018 · 3 mos · Singapore