Prafull Badyal

Business Development Executive

Oman10 yrs 2 mos experience
AI Enabled

Key Highlights

  • 10+ years in performance marketing across diverse industries.
  • Expert in conversion optimization and digital marketing strategies.
  • Proven track record of driving measurable ROI for brands.
Stackforce AI infers this person is a Digital Marketing Expert specializing in E-commerce and Hospitality sectors.

Contact

Skills

Core Skills

E-commerce OptimizationDigital MarketingConversion OptimizationDigital StrategyProject ManagementMedia Strategy

Other Skills

Web Marketing StrategyDigital Marketing MediaMedia PlanningWeb AnalyticsCustomer Relationship Management (CRM)Agile Project ManagementPPCEmail MarketingduettoRevenue AnalysisAgile MethodologiesMobile AdvertisingWeb DevelopmentCampaign ManagementSEO

About

By day, I help brands turn ad spend into profit. By night, I’m probably overthinking life, diving into a random business idea, or reading ancient philosophy for “fun.” For 10+ years, I’ve lived inside performance marketing running Google and Meta ads, optimizing funnels, and figuring out how to make people click (and buy). I’ve worked across E-Commerce, Automotive, and Retail, but the mission never changes: smarter strategy, better returns, fewer buzzwords. I geek out on consumer psychology, growth loops, and the weird power of a well-written headline. I believe human behavior is the ultimate algorithm. That’s why I read more psychology than marketing books, treat landing-page copy like poetry, and test ad creatives like I’m solving a puzzle from the universe. When I’m not working, I’m usually sketching side hustles, refining my FIRE plan, or trying to balance ambition with peace. This is my digital playground expect ideas on marketing, mindset, and the occasional rant about why most ads are boring.

Experience

10 yrs 2 mos
Total Experience
1 yr 4 mos
Average Tenure
--
Current Experience

Kempinski hotels

E-commerce

Jun 2024Mar 2026 · 1 yr 9 mos · Oman · On-site

Waldorf astoria lusail doha

Head of Ecommerce

Apr 2023May 2024 · 1 yr 1 mo · Lusail, Qatar

  • Led digital and PR marketing initiatives with a focus on performance, visibility, and brand alignment.
  • Executed a targeted marketing strategy that drove a 25% increase in off-season bookings.
  • Managed a QAR 175K+ media budget, delivering a 12:1 ROAS across social, search, and display.
  • Secured high-profile media coverage through PR outreach, influencer stays, and digital features.
  • Ensured consistent brand presence across channels through close collaboration with corporate and agency teams.
  • Improved booking efficiency by 30% via enhanced GA4 and GTM tracking.
  • Used LinkedIn Ads to generate qualified leads for residential apartment sales.
  • A fast-paced role that balanced creative storytelling with performance-driven execution.
E-commerce OptimizationConversion OptimizationWeb Marketing StrategyDigital Marketing MediaDigital Marketing

Areneva technologies

Director Digital Transformation

Jan 2021Dec 2022 · 1 yr 11 mos

  • Led digital strategy and execution for 50+ clients across industries including hospitality, real estate, SaaS, and fintech—with a focus on performance, automation, and B2B growth.
  • Built and scaled multi-channel marketing campaigns, driving measurable ROI across Google, Meta, and programmatic platforms.
  • Led LinkedIn ABM strategies for hotels and SaaS brands, improving lead quality and sales pipeline velocity.
  • Implemented CRM systems and marketing automation workflows, increasing client engagement and retention rates.
  • Delivered a 35% increase in conversion rates through strategic audience segmentation and personalized ad creatives.
  • A results-oriented role where I helped brands modernize their marketing, adopt data-led decision-making, and scale with clarity.
Conversion OptimizationCustomer Relationship Management (CRM)Agile Project ManagementProject ManagementDigital Strategy

Hilton

Cluster E-commerce Manager at Waldorf Astoria Hotels & Resorts/Hilton Hotels & Resorts

Jul 2019Nov 2020 · 1 yr 4 mos · United Arab Emirates

  • Drove digital growth across three Hilton properties, blending data, creativity, and performance media to boost bookings and revenue.
  • Executed targeted digital campaigns that generated over 4,000 room nights in just 4 months, focusing on regional audiences.
  • Ran LinkedIn and Google Ads to support branded residence sales and long-stay apartment leads.
  • Revamped email marketing strategy—growing the database by 73% and improving open rates from 9% to 23%.
  • Designed a dynamic pricing model using market insights, increasing RevPAR by 40% through smarter rate packaging.
  • This role was all about making digital channels work harder—driving both visibility and commercial outcomes.
Conversion OptimizationMedia StrategyProject ManagementDigital Marketing

Hyatt hotels corporation

2 roles

Digital Marketing Executive

Jul 2018Jul 2019 · 1 yr

  • Making digital strategy since the pre-opening of the hotel and assisting outlets and rooms with creative ideas and marketing.
  • Build relationships with key strategic partners to ensure consistent delivery of best in class, innovative and customer focused website experiences.
  • Identify new opportunities to enhance awareness of the hotel to segment audience groups through all digital platforms and SEO.
  • Working with senior managers and directors to optimally leverage new and existing channels.
  • Weekly and monthly meeting with the Leadership, management and stakeholders showcasing the digital report and discussing the opportunities
Conversion OptimizationMedia StrategyDigital Marketing

Digital Marketing Executive

Feb 2016Jun 2018 · 2 yrs 4 mos

  • Own the Digital Marketing / Paid User Acquisition strategy, plan and budget
  • Manage the ongoing maintenance, implementation, tracking and management of campaigns, including search, social, mobile, display/remarketing and more as applicable
  • Work closely with our design team to creative strong landing pages & ads
  • Strong data focus to track and forecast performance, budget again goals and KPIs
  • Achievements
  • Food & Beverage Bookings - Increase in F&B online covers by 36% (Year 2016-2017).
  • Online Travel Agent Ads- the Highest number of bookings through Expedia ads in the region in 5-star hotels
  • category, 2016.
  • Hotel Gym & Spa- Successfully launched a Gym membership campaign in Nov & Dec 2017 with spending of
  • $500 and got 72 new gym members and revenue of $102,466.
Media Strategy

Mindcypress

Digital Marketing Trainer

Jan 2017Aug 2017 · 7 mos · Qatar

  • Successfully conducted many digital marketing training sessions in Doha with US-based skill development training company MindCypress.
Media Strategy

Campus sutra

Digital Marketing Manager

Apr 2015Jan 2016 · 9 mos · Bengaluru Area, India

  • Campus Sutra
  • Campussutra.com is an E-commerce website in India
  • Gained an average 500 orders a day with average order amount of Rs 500 with spent of Rs 40000 a day over Facebook.
  • Made exceptional targeting strategies using Facebook custom audience based on engagement and database provided.
  • Developing online marketing strategies with advanced marketing techniques like Re-marketing, Dynamic
  • product ads, Google search and dynamic ads for E-commerce and Dynamic Re-marketing.
  • Coordinate with the website developers to resolve website issues and improve user experience on both web and mobile application.
  • Achievements
  • Successfully done social media campaigns with a very high ROI, able to achieve 700 Orders/day with the spent of Rs 60000 with an average order cost of Rs 1000.
  • Re-marketing on Facebook to users entering the consideration phase of a funnel and ending up with an conversion rate of 5%.
  • The highest sale in the apparel category in Amazon and Flipkart through Marketplace Ads.
Media Strategy

Education

miet engineering college,jammu

Bachelor of Technology (B.Tech.) — Computer Science

Jan 2009Jan 2013

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