Sep 2023 – Jan 2025 · 1 yr 4 mos · Punjab, India · On-site

• ●Growth & Scale: Successfully scaled the Ludhiana cluster to an annual run rate of 7.2M orders, driving 33% YoY growth and generating INR 300M in monthly Gross Order Value (GOV). Achieved a monthly EBITDA run rate of INR 25M.
• ●Leadership & Team Management: Led a team of 20+ professionals, including Program Managers, Zonal Heads, Key Account Managers, and Acquisition Managers, to oversee 3,000+ restaurant partners (RPs) and ensure smooth cluster operations.
• ●P&L & Revenue Optimization: Cut promo costs by 57% and doubled Ads revenue to INR 1.2 Cr/month.
• ● Strategic Growth & Marketing: Drove order growth, increasing user frequency (+0.2pp) and market share (+4pp) through data-driven promos at the user/restaurant/locality/ distance level, influencer & POI marketing, OOH ads, and delivery charge optimisation.
• ●Sales & Partnerships: Led the sales team to onboard 1,500+ new restaurant partners and strengthen existing relationships, building a diverse and well-balanced partnership portfolio across Ludhiana, Bathinda and 3 tier III cities.
• ●Cross-functional collaboration: Worked closely with central teams to integrate city-specific nuances, enhancing the overall user experience

Nov 2022 – Jun 2023 · 7 mos

• AC Business | Bangalore and Pune
• ●Scaled AC Category in Bangalore and Pune by onboarding 800+ service professionals; delivered 33,000 services per month and generated a revenue of INR 16 million per month.
• ●Partner Reliability: Worked on utilisation improvement through incentivising milestone achievement to maximise the number of deliveries
• per partner.
• ●Designed a subscription renewal model based on professional purchasing behaviour resulting in 100% adoption of subscriptions to an active partner base using Excel and SQL.
• ●Improved traffic conversion by 2% through competitor price benchmarking.
• ●Hired and managed a team of 12 Business Development Associates across Bangalore and Pune to manage category operations.
• ●Actively collaborated with Product, Finance, Supply Chain, Quality and support teams to ensure smooth operations.

Jun 2022 – Oct 2022 · 4 mos

• Salon CPL Business | Bangalore
• ● Set up processes to improve partner activity on the platform and improved partner utilization by 20%.
• ● Delivered 52k services in peak month and generated revenue of INR 73 million.
• ● Collaborated with a cross-functional team to get the right PMF (Product Market Fit) for Salon Classic and scaled the category by 80% from INR 9.7 million revenue to INR 17.5 million per month.
• ● Reduced partner churn rate from 6% to 4% by incentivization and changing the catalogue prices.

Feb 2021 – Jun 2022 · 1 yr 4 mos

• Salon Luxury Category :
• ● Launched Salon Luxury for Women and scaled the category to 4 Indian metro cities (Bangalore, Hyderabad, Chennai, Ahmedabad: 40 % of the portfolio) by onboarding 400+ women service professionals; delivered 9500 services per month; generated a revenue of $3.1 million annually and received the highest category NPS (Net Promoter Score) of 55.
• ● Reduced Fulfillment breakages from 6% to 3% and improved Partner NPS for Salon Luxury PAN India by 20pp.
• ● Led a team of 1 Category Manager I, and 7 Business development associates across 4 cities to build and scale the Salon Luxury category.
• ● Awarded with the Prestigious UC Champion Q1 2022 and Rockstar in Feb 2021.

Jan 2020 – Jan 2021 · 1 yr

• ● Played a pivotal role in expanding the Men's grooming category in Bangalore by adding supply and growing the business by 65.5%.
• ● Improved partner onboarding selection-to-approval rate by 22% by developing and implementing "Butter Funnel".
• ● Worked on a PAN India (Majorly Tier 1 cities) bike adoption project for Men's Grooming vertical, through tie-ups with rental providers to make 600 professionals commute faster leading to more deliveries per partner.
• ● Launched Men's Grooming category in Indore and managed overall Spa and Massage-For-Men category operations in Bangalore.

May 2019 – Aug 2019 · 3 mos · Punjab

• Launched Zomato in 3 cities :
• ● Primarily responsible for the launch and scale up of online ordering services in 3 cities of Punjab node.
• ● Hired and managed a delivery fleet of 200+ riders for 4 cities i.e (Jalalabad, Nawanshahr, Samrala, Nangal).
• ● Analyzed and assessed the cluster to ensure there is no supply demand gap in the online ordering business.
• ● Accountable for onboarding, engagement, support and quality of the delivery fleet.
• ● Received a full time offer of employment.

Dec 2017 – Jan 2018 · 1 mo · Mohali, Punjab

• Project :- To reduce Churn rate and No- show % of OYO properties.
• ● Collaborated with a team to analyze the Sellable Room Nights/ Used Room Nights (SRNs/URNs) and micro conversions data to draw useful business insights.
• ● Developed various dashboards to visualize different metrics in Excel and Tableau.
• ● Suggested measures to slash down the churn and No show %.

Jun 2017 – Jul 2017 · 1 mo · Chandigarh Area, India

• Project :- To derive business potential by exploring offline channels and expanding OYO services to new domains.
• Tasks :-
• ● To explore new opportunities for OYO rooms to connect with different travel services for expansion.
• ● Signing up agents across the region into the affiliate program.
• ● To build and sustain TA base for distribution expansion for the region.
• ● Getting regular feedback from the clients and undertaking effective measures to deepen the relationship with all clients as per the feedback.
• ● Have working experience in both B2B and B2C space.
• ● In-depth experience in product marketing and general strategy development and execution.
• Achievements:-
• ● Generated leads of around 20+lakhs during the period of Internship.
• ● Onboard 110+ travel agents all across India.

Apr 2017 – Jun 2017 · 2 mos · Jalandhar, Punjab, India

• Achievements/Tasks:-
• ● Proposed and successfully implemented a workshop to increase the awareness of "Vision Alpha", a data analytics cum trading platform.
• ● Achieved a target of 450+ customer base making them analyze trends and provide quality analysis.

Aug 2016 – Oct 2016 · 2 mos · Delhi

• I was the Campus Representative of Rendezvous at IIT Delhi. I promoted their events and seminars in various colleges and on online forums .