Prakriti Sharma — Head of Growth

Experienced marketing strategist with 9+ years of dynamic industry experience, specializing in product marketing, growth strategies, and digital initiatives. Proven track record of driving impactful campaigns, optimizing user acquisition, and maximizing ROI across diverse industries. Expertise in analyzing user behavior and market trends to inform strategic decision-making, with a keen focus on driving sustained business growth and market leadership. Skilled in leading large-scale projects, scaling marketing initiatives, and achieving exceptional results while managing multi-million rupee budgets. Recognized for effective team leadership, fostering collaboration, and cultivating high-performance cultures. MBA graduate from the renowned Indian School of Business, equipped with strategic acumen and a strong foundation in marketing principles. Currently working with Licious leading the new user growth, acquisition, retention, reactivation and ads monetization charters. Previously, worked for Games 24x7 where I lead user acquisition through product-led growth and innovation and user segment-focused marketing strategy for their Fantasy sports game - My11Circle. Have previously worked with ZestMoney in the B2C Fintech space and with Gartner in the B2B segment. Have worked with startups and SMEs in marketing, strategy, and digital marketing. Asia Pacific winner of Google Online Marketing Challenge 2017.

Stackforce AI infers this person is a Marketing Leader with expertise in Growth Strategies and Digital Marketing across Fintech and Gaming sectors.

Location: Delhi, India

Experience: 9 yrs 5 mos

Skills

Growth
Marketing Strategy
Performance Marketing
Branding
Marketing Analytics
Digital Marketing

Career Highlights

Proven track record in driving impactful marketing campaigns.
Expertise in user acquisition and growth strategies.
Asia Pacific winner of Google Online Marketing Challenge 2017.

Work Experience

Licious

Associate Director - Growth (1 yr 2 mos)

Games24x7

Marketing and User Growth (2 yrs 11 mos)

ZestMoney

Marketing Manager (4 mos)

Gartner

Sr. Marketing Analytics Specialist (4 mos)

Marketing Analytics Specialist (2 yrs 4 mos)

Google

APAC Winner - Google Online Marketing Competition 2017 (Team Captain) (8 mos)

18 Startups/SMEs in different sectors

Marketing Consultant (2 yrs 4 mos)

Education

Post Graduate Program in Management (PGP) at Indian School of Business

Executive Education Program at Northwestern University - Kellogg School of Management

Bachelor’s Degree at Delhi University

Intermediate in Science(Medical) at Darbari Lal DAV Model School

Prakriti Sharma

Head of Growth

Delhi, India9 yrs 5 mos experience

Key Highlights

Proven track record in driving impactful marketing campaigns.
Expertise in user acquisition and growth strategies.
Asia Pacific winner of Google Online Marketing Challenge 2017.

Stackforce AI infers this person is a Marketing Leader with expertise in Growth Strategies and Digital Marketing across Fintech and Gaming sectors.

Contact

Skills

Core Skills

GrowthMarketing StrategyPerformance MarketingBrandingMarketing AnalyticsDigital Marketing

Other Skills

Product MarketingRevenue & Profit GrowthStrategic PlanningCustomer AcquisitionMarketing AutomationCross-functional Team LeadershipContent MarketingBrand StrategyWeb Marketing StrategyGo-to-Market StrategyMarketing Campaign ManagementPay Per Click (PPC)Start-up LeadershipNew Business DevelopmentP&L Management

About

Experience

9 yrs 5 mos

Total Experience

1 yr 10 mos

Average Tenure

Current Experience

Licious

Associate Director - Growth

Nov 2024 – Jan 2026 · 1 yr 2 mos · Bengaluru, Karnataka, India · On-site

Heading new user Acquisition, Retention, Reactivation and Ads Monetization

GrowthMarketing StrategyPerformance MarketingProduct MarketingRevenue & Profit GrowthStrategic Planning

Games24x7

Marketing and User Growth

Dec 2021 – Nov 2024 · 2 yrs 11 mos · Bengaluru, Karnataka, India

Lead product marketing and organic growth
Marketing Strategy, Product Strategy, New product innovation, Go-to-market strategy, User Aquisition, Organic Growth

GrowthMarketing StrategyProduct MarketingDigital MarketingCustomer Acquisition

Zestmoney

Marketing Manager

Aug 2021 – Dec 2021 · 4 mos · Bangalore Urban, Karnataka, India

Led paid marketing and brand revamp project while boosting Zest’s growth and merchant alliances, handling Rs. 2.5Cr monthly budget across Google and Facebook advertising platforms.
Branding: Implemented new brand identity while managing internal teams and external consultants and agencies
Performance Marketing: Strategized multi-channel marketing campaigns aligning with brand launch to acquire new customers
Implemented data tracking and analysis system to study campaign success and create customer journey maps to identify loopholes
Growth and Merchant Partnerships: Aided Growth team in identifying ways to boost quality customer acquisition through merchants.

Performance MarketingBrandingMarketing StrategyDigital MarketingGrowth

Gartner

2 roles

Sr. Marketing Analytics Specialist

Feb 2020 – Jun 2020 · 4 mos

Demonstrated expertise in Digital Marketing, Data Analytics, Visualization and Web Analytics. Led digital segment of Marketing Analytics
team for customer journey mapping, new web application implementations, and digital marketing campaigns optimization.

Marketing AnalyticsMarketing AutomationPerformance MarketingCross-functional Team LeadershipContent Marketing

Marketing Analytics Specialist

Oct 2017 – Feb 2020 · 2 yrs 4 mos

Marketing AnalyticsDigital MarketingBrand StrategyWeb Marketing StrategyContent Marketing

Google

APAC Winner - Google Online Marketing Competition 2017 (Team Captain)

Dec 2016 – Aug 2017 · 8 mos · San Francisco Bay Area

Ran a successful Google AdWords marketing campaign for Tour My India Pvt. Ltd. resulting in profits of INR 2 lakhs+ and ROI of 954%
Felicitated by Google at its APAC Head office in Singapore, presented our journey and campaign to senior Google leadership

18 startups/smes in different sectors

Marketing Consultant

Jun 2015 – Oct 2017 · 2 yrs 4 mos · India

Managed marketing in the realms of Digital Marketing, Media Planning, Web design, Public Relations, and Brand Planning during under graduation
Delivered 18 projects successfully with SMEs, startups, and NPOs from E-commerce, Fintech, Consumer Goods, and other industries.
My functions included SEO, Performance marketing, Content marketing, Email marketing, Social Media Marketing, Corporate and personal branding, marketing strategy, Inbound marketing, Display marketing, Campaign marketing, Video marketing, Graphic designing, Website development (on Wordpress), Web analytics, website optimization, PR and media coverage on the electronic, print and digital platforms.

Digital MarketingPerformance MarketingMarketing StrategyGrowthGo-to-Market StrategyMarketing Campaign Management+1