Pranav M. — Product Engineer

🚀 Data-Driven Digital Marketing & Martech Specialist | 7+ Years in Web Analytics, Martech & AI Growth Strategy | Freelance & Job Support Hi, I’m Pranav, a passionate Digital Marketing and Martech professional with 7+ years of experience in Web Analytics, Martech Implementation, Product Growth, and Consulting. I help brands and professionals build data-driven digital ecosystems and improve ROI through actionable insights, automation, and smart experimentation. I also provide freelance and job support services for individuals or teams looking for help with analytics setup, Martech tools, tracking, and performance marketing. ⸻ 🔧 Core Expertise 📊 Analytics & Martech Adobe Analytics, GA4, Amplitude, CJA, Databricks, Power BI, Tableau, Looker, ContentSquare, Branch.io. Platforms: Adobe Target, Campaign, Adobe Launch, AEM, AEP, Salesforce Marketing Cloud. Expert in SPA tracking, event-based analytics, and reporting automation. 🏷️ Tag Management GTM & Adobe Launch expert | Data Layer design, debugging, WebSDK | Cookie consent (OneTrust, Didomi). 🧪 A/B Testing & CRO Adobe Target, Optimizely, AB Tasty, Amplitude, VWO | Heatmaps, Funnel Optimization, Drop-off Analysis. 💻 Performance Marketing Google Ads, Meta Ads, Bing Ads, LinkedIn Ads, Amazon Ads, ASO, PPC, Media Buying. 🔍 SEO, AEO & SEM Technical SEO, On/Off-page SEO, Keyword Research, Link Building | SEMrush, Ahrefs, Screaming Frog, GSC, AI SEO 🛠️ CMS & Dev WordPress, Shopify, BigCommerce, AEM, HTML, PHP. 📅 PM Tools: JIRA, Confluence, Asana, Azure DevOps. ⸻ 🎓 Certifications Google Ads & Analytics, HubSpot Paid Media, Databricks, Product Management, Adobe RTCDP, GenAI, Adobe Analytics Expert. ⸻ 🌟 Why Work With Me • Deep Martech & Analytics expertise aligned with business goals. • Data-Driven Growth approach focused on measurable ROI. • Freelance Job Support & Consulting for digital marketing and analytics tools. • Clear communicator, trainer, and stakeholder manager. 🌍 Industries & Projects Experience across Banking, E-commerce, SaaS, Retail, Healthcare, and EdTech—helping brands optimize campaigns, personalize journeys, and enhance performance through Martech & Analytics. Currently consulting clients and professionals to build stronger Martech ecosystems, improve tracking, and boost conversions with strategic insights. 💬 Let’s collaborate to unlock your digital potential — whether you need freelance marketing support, analytics setup, or Martech job guidance. 📧 Open to: Freelance | Consulting | USA Job Support | Contract Projects

Stackforce AI infers this person is a Digital Marketing and Martech specialist with expertise in analytics and performance optimization.

Experience: 9 yrs 4 mos

Skills

Adobe Analytics
Digital Marketing Analytics
A/b Testing
Amplitude Analytics
Web Analytics
Conversion Optimization
Performance Marketing
Campaign Management
Marketing Analytics
Email Marketing
Search Engine Optimization (seo)

Career Highlights

7+ years in data-driven digital marketing.
Expert in Adobe Analytics and A/B Testing.
Proven track record in performance marketing.

Work Experience

Confidential

Specialist - Software Engineering (1 yr 10 mos)

Confidential

Freelance Analytics Consultant (5 mos)

Adobe

Senior Consultant - Analytics (1 yr 5 mos)

eClerx

Associate Process Manager (Data Science and Analytics Consultant) (1 yr 1 mo)

Logicserve Digital

Senior Specialist - Biddable Performance Marketing (5 mos)

Confidential

Assistant Manager - Digital Marketing (Freelancer) (5 mos)

Futurism Technologies, INC.

Internet Marketing and Branding Consultant (4 yrs 3 mos)

Everest Web Solutions Pvt Ltd

Digital Marketing Executive (4 mos)

Vincit Media

Digital Marketing Intern (3 mos)

Education

Bachelor’s Degree at Dr. Babasaheb Ambedkar Technological University

High School at R.C.F school and college

Pranav M.

Product Engineer

India9 yrs 4 mos experience

AI EnabledAI ML Practitioner

Key Highlights

7+ years in data-driven digital marketing.
Expert in Adobe Analytics and A/B Testing.
Proven track record in performance marketing.

Stackforce AI infers this person is a Digital Marketing and Martech specialist with expertise in analytics and performance optimization.

Contact

Skills

Core Skills

Adobe AnalyticsDigital Marketing AnalyticsA/b TestingAmplitude AnalyticsWeb AnalyticsConversion OptimizationPerformance MarketingCampaign ManagementMarketing AnalyticsEmail MarketingSearch Engine Optimization (seo)

Other Skills

Adobe Data WarehouseAdobe Experience Platform (AEP)Adobe LaunchAdobe RTCDPAdobe TargetAdvanced Google AnalyticsAmazon AdsAnalytical SkillsApple adsAzure DatabricksBloggingBusiness AnalysisCompetitive AnalysisContent Management Systems (CMS)Content Square

About

Experience

9 yrs 4 mos

Total Experience

1 yr 6 mos

Average Tenure

1 yr 10 mos

Current Experience

Confidential

Specialist - Software Engineering

Aug 2024 – Present · 1 yr 10 mos · Hybrid

Specialist - Software Engineering | Analytics, CRO & Digital Marketing
Adobe Expertise: Proficient in Adobe Analytics, AppMeasurement, WebSDK, Customer Journey Analytics (CJA), Adobe Target, Adobe Launch, Adobe Journey Optimizer (AJO), RT-CDP, Adobe Audience Manager, and Adobe Campaign for delivering cutting-edge digital solutions and unified customer experiences.
Implementation & Integration: Hands-on experience in implementing Adobe Experience Platform WebSDK and AppMeasurement, integrating Adobe Analytics for web, SPA, Target, Launch, RT-CDP, and Audience Manager to enable real-time data collection, audience activation, cookie consent management platform (CMP) and personalized targeting.
A/B Testing & CRO: Expertise in A/B testing with Adobe Target and AB Tasty, driving Conversion Rate Optimization (CRO) to enhance user engagement and conversions.
Client Engagement: Managing RFPs, gathering client requirements, crafting tailored proposals, and strategizing competitive pricing models.
Team Building: Leading hiring efforts for Analytics and Digital Marketing roles and ensuring optimal resource deployment on projects.
Project Execution: Overseeing implementation and optimization of analytics and marketing strategies to enhance performance and deliver client success.

Adobe AnalyticsAdobe TargetDigital Marketing AnalyticsAnalytical SkillsBusiness AnalysisConversion Optimization+17

Confidential

Freelance Analytics Consultant

Aug 2024 – Jan 2025 · 5 mos · Remote

As a Digital Analytics and Optimization Specialist, I worked extensively on Amplitude Analytics, focusing on:
Data Analysis & Segmentation: Creating segmentations, funnels, cohorts, and analyzing sessions to extract meaningful insights.
Data Collection & Governance: Ensuring accurate data tracking, classification, and governance for actionable decision-making.
A/B Testing & Experimentation: Conducting A/B tests within Amplitude Analytics to optimize copy, CTAs, user journeys, website experiences, in-product designs, and new functionalities through Adobe Target, Amplitude A/B testing tool.
Strategy & Monitoring: Brainstorming innovative ideas, developing test strategies, and monitoring performance to refine hypotheses and execution.
Heatmaps & Session Analysis: Leveraging Microsoft Clarity for heatmap and session analysis to gather user behavior insights.
Email Marketing Analytics: Reporting and evaluating the performance of email marketing campaigns for continuous improvement.
Reporting & Insights: Generating weekly and monthly reports, highlighting actionable insights and KPIs to inform stakeholders.
Job Support & Consulting on all of above

A/B TestingAmplitude AnalyticsHeatmapsProduct AnalyticsHubSpotAnalytical Skills+10

Adobe

Senior Consultant - Analytics

Feb 2023 – Jul 2024 · 1 yr 5 mos · Hybrid

Experienced in Digital & Web Analytics, specializing in Conversion Rate Optimization, A/B Testing, Data Visualization, and UI/UX Optimization.
Proficient in tools such as Adobe Analytics, Amplitude Analytics, Customer Journey Analytics (CJA), Content Square, Adobe Target, Power BI, App Store Analytics, and Google Play Console Analytics.
Expertise in deep-dive analysis, test analysis, acquisition, retention, conversion analytics, and root cause analysis.
Skilled in analyzing and optimizing product growth KPIs through data-driven strategies and comprehensive research.
Strong focus on improving user experience and driving engagement with actionable insights.
Adept at aligning strategic thinking with business objectives to enhance digital performance and growth.

Web AnalyticsAdobe AnalyticsDigital Marketing AnalyticsConversion OptimizationAmplitude AnalyticsContent Square+1

Eclerx

Associate Process Manager (Data Science and Analytics Consultant)

Jan 2022 – Feb 2023 · 1 yr 1 mo

Consulting with a Fortune 500 banking client for their A/B Testing and Personalization requirements and helping them improve customer experience/conversions by leveraging Data.
Ideate hypothesis and perform pre/post launch impact assessment for new product launches
Coordinate with multiple stakeholders across multiple continents to optimize internal processes
Work with Product and Technology teams to improve the data accuracy for client’s digital asset
Key Responsibilities:-
Data Science and Analytics, Conversion Rate Optimization, Heatmap, User Behaviour, Web Analytics, Journey Flow Analysis, Adobe Debugger, Omnibug
Reporting: Adobe Analytics, Data Studio, Excel Dashboards, Adobe Data Warehouse , Glassbox
A/B Testing: Data driven design and optimization, right from hypothesis formulation to driving business impact with insights derived from analytics, Research driven testing, Personalization on Adobe Target
Runtime Calculation for Pre & Post Test Analysis
Data Visualization on Adobe Analytics & Data Studio
Customer Feedback Analysis
Understand and Solve Business Problems (Android, iOS, Website)
Tag Auditing, QA, Observepoint

Web AnalyticsAdobe AnalyticsDigital Marketing AnalyticsMedalliaAdobe TargetConversion Optimization+2

Logicserve digital

Senior Specialist - Biddable Performance Marketing

Jul 2021 – Dec 2021 · 5 mos

Worked on Paid Media Performance Marketing for E-commerce, IT, Manufacturing, Automobiles Clients.
Planning & Strategy of Paid Campaigns
Creating Media Plans
Campaign Execution
Campaign Reporting
Client Servicing for Tech Queries and Campaign Strategy
Google Analytics, Data Studio, Google Analytics 360, Google Merchant Centre, GA4, Google Tag Manager
Google Ads - Search, Display, Shopping, Local Campaign, Video, Performance Max
Facebook Ads - Brand Awareness, Reach, Engagement, Traffic, Store Visits, Conversion, Catalogue Sales.
Bing Ads, LinkedIn, Amazon, Flipkart Ads
Clients - PetSutra, ACKO, ACC Cements, HomeTown by Future Group, iMocha, Greensoul, Wakefit

Digital Marketing AnalyticsPerformance MarketingMedia PlanningGoogle AdsFacebook Ads ManagerGoogle Analytics

Confidential

Assistant Manager - Digital Marketing (Freelancer)

Mar 2021 – Aug 2021 · 5 mos · Remote

Amazon Marketing Services - AMS, Amazon Seller Central
Media Planner,
Paid Marketing- Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads
SEO, Technical SEO, Content Management
Digital Marketing Pitch
Google Analytics, Adobe Analytics, GA4, Google TAg Manager (GTM), Data Studio
Industry - Healthcare, Digital, Automotive, NGOs,

Google Tag ManagerCampaign ManagementMedia PlanningMarketing AnalyticsSocial Media Marketing

Futurism technologies, inc.

Internet Marketing and Branding Consultant

Apr 2017 – Jul 2021 · 4 yrs 3 mos

My Key Responsibilities at Futurism :
Web Analytics - Google Analytics, Data Studio, Google Optimize, Conversion Rate Optimization, Journey Analysis, A/B testing, GA4, Data Studio, Data Layer, Google Tag Manager (GTM)
E-commerce Website Promotion - SEO, Google Ads, Bing Ads, Shopping Ads, Lead Generation ads, Social Media, Email Marketing, Marketing Automation Tools.
Content Strategy and Planning
Track and analyse website traffic flow regularly, improving conversion. Data analysis with Excel.
Constant competitor analysis- Using various competitor analysis tools.
Attaining certain and specific goals in generating leads.
Develop and manage SEO campaigns, monitoring and improving performance, fixing On-page SEO Errors.
Collaborate with developer, designer & content writers to optimize user experience,
website structure and content for search engines.
Setting up and optimizing Google Adwords campaigns from scratch.
Improving brands presence on all social media platforms.
Improving Google AdWords Performance, Conversions, CTR.
Handling Google Merchant Center for Product Listing Ads.
Building Email Marketing Strategy for various Business, Setup of Abandon Cart Notification

Email MarketingGoogle Tag ManagerGoogle AdsGoogle Webmaster ToolsFacebook MarketingGoogle Analytics+3

Everest web solutions pvt ltd

Digital Marketing Executive

Dec 2016 – Apr 2017 · 4 mos · Pune Area, India

Keyword Research and On-page Optimisation.
Search Engine Rank Optimisation.
Link Building and Off-page Optimisation.
SEO Planning and Strategizing.
SEO Content writing and Proof Reading.
Assisting on various marketing communication process.
Designing and developing content as per client's requirements.

Vincit media

Digital Marketing Intern

Jul 2016 – Oct 2016 · 3 mos · Pune/Pimpri-Chinchwad Area

Search engine optimization(SEO) - onpage optimization, offpage optimization
SEM - Setting Up Different Campaigns by setting Bid and Budgets and running the campaigns. Good Knowledge in Google Dispaly Network and Search Network campaigns.
Google Analytics - Deep knowledge in Google Analytics User Behaviour on site and Setting up Different Goals, and using Remarketing Strategies and all Analytical Reporting.
SMO- Handling all social media accounts,posting,
SMM
Email marketing, Online Reputation Management,.