Pranay Pasricha — CEO
I'm a marketing leader who believes great brands are built on measurable impact, not just creative campaigns. Currently heading Brand and Marketing at Pakka Limited, a ₹406 Cr sustainable packaging company. Over the past few years, I've helped grow revenue 2X, scale our quick commerce business 3X to achieve 60% market share, and contribute to a 3.5X increase in stock price through strategic PR and investor communications. Before Pakka, I spent nearly 6 years at Bajaj Auto, where I led the nationwide launch of the new Pulsar range, Bajaj's flagship brand, managing ₹100Cr+ annual media budgets. That campaign helped Pulsar become the highest-selling sports bike globally. I also increased market share by 20% across Delhi and Haryana as an Area Sales Manager. What drives me: I'm passionate about building brands at the intersection of sustainability and technology. At Pakka, I've combined traditional brand building with modern performance marketing—our influencer campaigns achieve 2.2% CTR (double the FMCG average), we've built the largest social media presence globally in our category (33K followers), and we consistently deliver 5-8X ROAS across channels. I also won the ET Brand Equity Kaleido Award in 2023 for our plastic ban campaign, which positioned Pakka as a thought leader in sustainable packaging. My approach: I bring a somewhat unique background—B.Tech in Computer Science and early career at Accenture—which gives me a technical edge in marketing. I've implemented AI-powered analytics that increased our team's productivity by 100 hours monthly, and I'm always looking for ways to leverage technology to make marketing more effective and measurable. I've built and now lead a 12-person marketing team that supports both our India operations and US market expansion. Areas I'm exploring: I'm particularly interested in how AI is transforming marketing, sustainable brand building, account-based marketing for B2B, and creating marketing organizations that scale efficiently. Always learning about new approaches to performance marketing, brand measurement, and team development. Let's connect if: You're working on innovative marketing challenges You're interested in sustainability and brand building You want to discuss marketing technology and AI applications You're exploring collaboration opportunities in marketing You simply want to exchange ideas about brand growth and strategy I'm always open to conversations with fellow marketers, brand builders, founders, and anyone passionate about creating meaningful business impact.
Stackforce AI infers this person is a Marketing Leader in Sustainable Packaging and Brand Development.
Location: New Delhi, Delhi, India
Experience: 11 yrs 2 mos
Skills
- Brand Strategy
- Marketing Management
- Performance Marketing
- Digital Marketing
- Brand Development
- Product Launch
- Marketing Operations
- Account-based Marketing
- Public Relations
- Brand Management
- Sales Management
Career Highlights
- Doubled revenue and achieved 60% market share at Pakka.
- Led successful launch of Bajaj Pulsar, highest-selling sports bike globally.
- Implemented AI analytics, boosting team productivity by 100 hours monthly.
Work Experience
Pakka
Brand and Marketing Head - India (1 yr 7 mos)
Head of Brand Marketing (1 yr 7 mos)
Brand Head (2 yrs 9 mos)
Head of Brand (2 yrs 9 mos)
Bajaj Auto Ltd
Brand Manager (2 yrs 11 mos)
Area Sales Manager (2 yrs 7 mos)
Dabur India Limited
Summer Intern (Sales & Marketing) (1 mo)
Accenture
Software Engineer (1 yr 4 mos)
Bharat Electronics
Trainee (1 mo)
Education
Master of Business Administration (M.B.A.) at Symbiosis Centre For Management and Human Resource Development
Marketing Accelerator at 10Xer Club
Bachelor of Technology (B.Tech.) at Guru Gobind Singh Indraprastha University
at Vivekanand Scool
Master of Business Administration at Symbiosis Centre for Management Studies- Pune
Bachelor of Technology at NIEC Indonesia
