Jun 2023 – Oct 2023 · 4 mos · Bengaluru, Karnataka, India · On-site

• A TVS Motors Group Company
• Appointed as CEO to lead greenfield project building the company grounds up.
• Developed and executed the strategic roadmap for DriveX, defining key objectives for growth in the 2-wheeler
• Auto Tech space.
• Led business planning and market-entry strategies, aligning operations with the evolving demands of the used 2-
• wheeler market working closely with Investors and TVS Strategy team
• Built foundational partnerships with OEMs and financial institutions, setting up the framework for future
• expansion and scalable business growth.

May 2022 – May 2023 · 1 yr · Pune, Maharashtra, India · On-site

• A Startup for multi-lender search which democratises retail auto finance
• Strategic Alliance with Automotive OEM, Dealers
• Bank and NBFC Alliances
• Digital workflow integration with banks and NBFC’s
• Designing customer journey, UI/ UX
• Business development and building Marketing strategy for B2C , B2B

Feb 2011 – Apr 2022 · 11 yrs 2 mos · Pune, Maharashtra, India

• Founding Member of Mercedes-Benz Finance: Setup Euro 1 Billion portfolio in short span of ~ 5 years right
• from the date of project inception.
• Digital Transformation Leadership: Spearheaded the establishment of the Digital Service Center, which
• drove Mercedes-Benz Financial’s digital transformation strategy in India. Introduced digital-first solutions,
• including the rollout of digital lending platforms and customer engagement tools.
• End-to-End Digital Solutions: Launched Mercedes-Benz Financial’s “Digital Touchpoints Platform (DTP)”
• which digitized customer interactions at dealerships and significantly improved the financing journey and
• was an astounding success. The platform was replicated in several countries across the globe
• Retail of the Future (D2C Model): Pioneered the digital workflow integration for Mercedes-Benz’s Retail of
• the Future project, leading the transition to a direct-to-consumer (D2C) sales model, a marquee initiative for
• the brand.
• Innovative Financial Solutions: Engineered and launched new financial products including Star Agility, a
• first-of-its-kind car buy back product that expanded customer accessibility to luxury cars.
• Leadership & Team Development: Built and nurtured cross-functional teams that drove the sales and
• marketing strategy for passenger cars, enhancing brand visibility and sales volume. Developed training and
• talent retention programs to cultivate leadership talent within the organization.
• Strategic Partnerships Negotiated key investor agreements securing investment from holding company for
• India market.

Apr 2002 – Feb 2011 · 8 yrs 10 mos · Pune, Maharashtra, India · On-site

• As Assistant Vice President for Retail Assets in Automotive Finance at HDFC Bank, I led strategic initiatives to drive business growth, manage P&L, and build robust partnerships within the automotive sector. My role encompassed the full spectrum of channel management, business development, and execution, ensuring alignment across retail banking, wholesale finance, and automotive OEMs.
• Key Responsibilities and Achievements:
• Strategic Alliances & Partnerships: Negotiated and managed high-value partnerships with Automotive OEMs to expand distribution and market reach.
• Channel & Distribution Management: Spearheaded retail banking and automotive finance channels, optimizing sales strategies and boosting revenue generation.
• Business Development: Drove new business growth by identifying market opportunities, executing go-to-market strategies, and cultivating relationships with key stakeholders.
• P&L Ownership: Managed P&L responsibilities for the automotive finance portfolio, ensuring profitability while balancing risk and growth objectives.
• Team Leadership & Training: Led and trained large, cross-functional teams, fostering a high-performance sales culture to exceed targets.
• Cross-Functional Collaboration: Partnered with internal stakeholders across functions (Risk, Operations, Legal) to streamline processes and ensure successful project execution.
• With a strong focus on both strategy and execution, I successfully helped expand HDFC Bank's footprint in the automotive finance space, positioning the bank as a leader in retail assets.

Jan 2001 – Jan 2002 · 1 yr · Kolhapur, Maharashtra, India · On-site

• As a Relationship Manager at Kotak Mahindra Primus, I was responsible for executing end-to-end processes in automotive financing, managing key relationships, and driving sales across retail assets.
• My primary focus was on delivering customer-centric solutions, ensuring seamless loan origination, and achieving sales targets while maintaining operational efficiency.
• Key Responsibilities and Achievements:
• Client Relationship Management: Developed and maintained strong relationships with individual customers, dealers, and channel partners, offering tailored automotive financing solutions.
• Sales & Business Execution: Delivered consistent sales growth through direct and indirect sales channels, including dealer partnerships and retail banking networks.
• Loan Origination & Processing: Managed the complete loan lifecycle from origination to disbursement, ensuring quick and accurate processing to enhance customer satisfaction.
• Target Achievement: Consistently met and exceeded monthly and quarterly sales targets through proactive prospecting and effective pipeline management.
• Cross-Functional Coordination: Worked closely with operations, credit, and collections teams to ensure smooth loan processing, risk management, and post-disbursement customer service.
• In this role, I developed a strong operational understanding of the automotive finance market, driving growth through efficient execution and strong relationship management.