Aug 2022 – Feb 2024 · 1 yr 6 mos · Bengaluru, Karnataka, India · Remote

• Part of the core CXO team. Sole contributor to product marketing, lead gen, customer success, and retention. Build PMM function from scratch to scale.
• Product Marketing Strategy & Planning:
• Create effective and unique product positioning and messaging for our products that showcase their value and differentiation. I plan and execute product marketing strategies and initiatives that support our vision, goals, and customer needs.
• Go-to-Market Strategy:
• Collaborate with sales and demand generation teams on go-to-market strategy, sales enablement, content creation, and campaign execution. Help drive revenue growth and retention by delivering relevant and compelling messages to various audiences.
• Product Positioning and Messaging:
• Communicate the benefits and features of our products in a crisp and creative way that captures the attention of target audience. Differentiate our products from competitors and alternatives in the market.
• Sales Enablement and Content: I work closely with sales to understand their challenges and needs relative to selling our products. I develop and deliver relevant training and sales tools that help them succeed. I create and maintain a playbook of sales tools that include presentations, datasheets, case studies, demos, etc.
• Demand Generation:
• Create content and collateral that support lead generation, nurturing, and conversion. Also responsible for campaign strategy, delivering campaign assets, monitoring, and measuring effectiveness.
• Customer and Competitive Intelligence:
• Conduct market research and competitive analysis to identify customer pain points, market opportunities, and competitive advantages. Interview customers, recent evaluators, and potential buyers to validate their problems and needs. I map their needs with target markets and segments

Sep 2020 – Aug 2022 · 1 yr 11 mos · Coimbatore, Tamil Nadu, India · Remote

• Built PMM function from zero to traction. Built, managed, and launched an array of products and services successfully.
• Key Responsibilities:
• 1. Craft and execute ingenious product marketing strategies to propel product adoption and revenue growth.
• 2. Collaborate harmoniously with cross-functional teams to define visionary product roadmaps and deliverables.
• 3. Invite industry experts to be a guest for our 'The Shape of Work' podcast. Achieved 10,000+ downloads in less than 6 months.
• 4. Cultivate and nurture robust relationships with both internal and external stakeholders.
• 5. Communicate with eloquence and present product strategies with finesse to diverse audiences.
• 6. Excel in the art of prioritization, seamlessly handling multiple tasks and thriving in an agile environment.
• 7. Take ownership of PMM projects, catalyzing teams and colleagues to achieve their highest potential.
• Key Achievements:
• 1. Built 150+ landing pages
• 2. Published 50+ case studies
• 3. 70+ email campaigns
• 4. 3 product launches on PH
• 5. Managed a team of product marketers, content writers, and interns

Mar 2019 – Sep 2020 · 1 yr 6 mos · Chennai, Tamil Nadu, India · On-site

• 1. Developing and implementing comprehensive digital marketing programs across all digital channels like web, SEO/SEM, email, SMS, social media inline with project and business requirements.
• 2. Work with content and design teams to create suitable content for each stage of a customer digital journey
• 3. Plan and supervise marketing campaigns
• 4. Planning and controlling digital marketing budget and spending by allocating budgets.
• 5. Using A/B testing t optimize digital marketing performance.
• 6. Working on Search engine optimization and app store optimization
• 7. Track website traffic and other metrics
• 8. Optimize performance of the website
• 9. Strategize to increase performance (ROI) through insights
• 10. Measures KPIs
• 11. Reports performance of all marketing campaigns to senior management
• 12. Brainstorm for new growth strategies
• 13. Carries out conversion tests and reports
• 14. Prepare accurate reports on our marketing campaign’s overall performance.
• 15. Coordinate with advertising and media experts to improve marketing results
• 16. Ensuring that marketing and communication efforts adhere to agreed timelines and managing expectations with various stakeholders.

Apr 2017 – Mar 2019 · 1 yr 11 mos · Chennai, Tamil Nadu, India · On-site