Mar 2025 – Present · 1 yr 2 mos

May 2024 – Present · 2 yrs · On-site

• Web 3 ready, RentTech startup, log on to know more.

Jan 2024 – Present · 2 yrs 4 mos · On-site

May 2023 – Present · 3 yrs · Dubai, United Arab Emirates · On-site

• Transforming AdTech

Sep 2022 – May 2023 · 8 mos · Dubai, United Arab Emirates

Aug 2022 – Present · 3 yrs 9 mos · Dubai, United Arab Emirates · On-site

• Female health is at our core, Diva'Me is a FemTech brand committed to the period wellness and care of every woman.

Sep 2020 – Present · 5 yrs 8 mos · Dubai, United Arab Emirates · On-site

• At A&M Martech, we believe in the power of storytelling and the impact of well-executed marketing campaigns. Our approach is holistic, integrating various marketing channels to create cohesive and effective campaigns that captivate and engage audiences.
• As the Executive Director at A&M Martech, I lead a pioneering boutique marketing agency that delivers end-to-end solutions across ATL (Above The Line), BTL (Below The Line), TTL (Through The Line), digital marketing, events, PR, and communications. Our agency stands at the forefront of innovation, integrating advanced technologies such as AdTech, Martech, Web3, and digital transformation to drive exceptional results for our clients.
• In my role, I manage the entire business process, ensuring seamless execution and impactful outcomes. My core responsibilities include:
• Strategic Planning: Crafting and executing strategic marketing plans that align with our clients’ objectives and drive business growth.
• P&L Management: Overseeing profit and loss to maintain financial health and achieve sustainable growth.
• Budgeting: Allocating resources effectively to maximize return on investment and meet project goals.
• Creative and Content Development: Leading a talented team to produce compelling and innovative content that resonates with target audiences.
• Pitch Management: Developing persuasive pitches that secure new business and foster strong client relationships.
• PR and Communications: Designing and implementing communication strategies that enhance brand visibility and reputation.
• Business Strategy: Formulating and executing business strategies to position A&M Martech as an industry leader.

May 2020 – Jun 2022 · 2 yrs 1 mo · Dubai, United Arab Emirates

Feb 2020 – Apr 2021 · 1 yr 2 mos · Dubai, United Arab Emirates

Sep 2016 – Present · 9 yrs 8 mos · Dubai, United Arab Emirates

Sep 2016 – Apr 2019 · 2 yrs 7 mos · United Arab Emirates

•  Streamline business processes to enhance growth and ensue enhanced profitability
•  New business development and opportunities through client relations digital marketing PPC, Affiliate and Social Marketing
•  Creating new marketing campaigns for potential clients with mix of ATL, BTL, Digital and Event
•  Forging alliances with tourism boards, creating implementing innovative co-branded campaigns
•  Developing new business verticals and opportunities in international markets in international markets.
•  International market development, establishing operations and offices
•  Investor relations & client relationship management
• Significant Accomplishments
• o Created new events and digital marketing divisions
• o Forging business in content creation and localization with leading Media houses and OTT giants
• o Managing business worth 110 million expediting in operations, marketing, product development through business relations, increasing bottom lines by 17%
• o Managing client relations, investors interests, new business development in MENA region
• o Expediting new age and digital marketing for client’s solution and business category expansion
• o Managing P&L, profitability, budgeting, business planning and partner relations
• o Spearheading the business expansion by leveraging on digital revolution and creating channel, distributor and retail marketing strategies with technological platforms including AI, Blockchain and Digital Content

Oct 2015 – Sep 2016 · 11 mos · India, Russia, UAE

•  Set up the E-commerce and Digital Marketing division for the organization from scratch
•  Developed go-to-marketing strategies, managed product portfolio for vertical & horizontal expansion across markets
•  Devised an integrated branding, communication and marketing strategy to enhance brand persona
•  Administered brand & product portfolio for DRGW with global launch of 2 products in wellness, complete skin care range and 8 products in nutritional segment
• Significant Accomplishments
• o Managed the marketing portfolio of INR 10 Million; reduced the marketing spent by 37% and increased the revenues by 35% by switching to Digital Marketing and Social Media Marketing for lead generations
• o Conceptualized new product launches and increased the business topline with CAGR of 35% with innovative sales for driving marketing strategies; Focused on white collar Digital Marketing strategy
• o Set up new product portfolio in cosmeceuticals beauty & weight management; Closely worked for its development in France and led the successful launch of skin care range in India
• o Anchored online customer loyalty program achieving 98% CSAT, 99% customer retention and 28% in business revenues
• o Setup digital platform for customer engagement; Streamlined CRM/ERP systems for seamless customer experience
• o Steered the Avant-garde Digital marketing innovations; added 42% in business revenues, reduced the RTO’s and financial settlement TAT with partners; Enhanced the E-commerce business

Sep 2014 – Sep 2015 · 1 yr · Delhi, India

•  Mainline responsibility for stewarding business operations and P&L management
•  Devised go-to-marketing strategies for vertical and horizontal expansion in local & global markets
•  Spearheaded customer segmentation and devised brand positioning and communications strategies towards helping brands to connect more emotively to consumers
•  Formulated/executed B2B marketing & communication strategies – assessed & analyzed the impact on businesses
•  Developed/fostered alliances and developing business plans for launch & sustainability

Aug 2013 – Sep 2014 · 1 yr 1 mo · Delhi, India

•  Spearheaded the marketing campaign of portfolio companies AskMe, American Swann, #FameBox
•  Intrapreneur for KontentMint & BlogMint from idea to winning $1 million funding
•  Established brand tone of voice for portfolio companies & spearheaded the business & marketing mix
•  Investor relation for attracting funds into the system ToTheNew
•  International partnerships, trade events & road shows to attract potential clients and partners
•  Spearheaded Digital marketing through Inbound, Outbound, PPC & performance marketing by increasing the value profit by 28% PAT of spent vs gained analysis

Dec 2010 – Aug 2013 · 2 yrs 8 mos · Delhi, India

•  Built and managed pan India Profit centre; Played key role in generating over INR 1 Bn
•  Initiatated new profit making divisions AudioMantra & Digital Initiative MMOnline
•  Established key client relationships with focus on ensuring YOY growth of ~ 34%
•  Developed/executed a mass awareness award winning campaigns for Inhouse & Clients
•  Daily radio programming creative innovations to increase listenership
•  On air AOP, Marketing AOP, content and communication plans
•  Hiring and training new and existing team
•  Creating innovative solutions for sales team, attracting new business opportunities
•  On Air talent with award winning show, Friendship se Freedom tak
•  Devised/executed of a 360* mass media campaign for Tupperware; Launched multiple products & sub brands for clients
•  Administered entire media (Digital, Print, TV and Radio) marketing plan & budget for Radio Mantra

Apr 2006 – Dec 2010 · 4 yrs 8 mos · Delhi, India

•  Radio Programming, Branding strategy formulation and execution.
•  Editorial and Content Specialist
•  Expert in IP (Intellectual Properties) and sourcing, liasoning of Content
•  Entire Stations show planning, prep sheets and Air Checks.
•  Digital and Social media integration.
•  Station imaging and OAP.
•  Client solutions and all production in charge.
•  RAM analysis.
•  Cume and TSL building plans and executions.
•  Music Strategy/ Record Label (Vendor Management)/ Content Acquisitions.
•  ON Air Programming, Content generation and Editorial responsibility.
•  Marketing Initiatives.
•  Brand building and Management.
•  Brand Chakra, CHV’c, Marketing P & L.
•  ATL / BTL promotions and Executions.
•  Team Management and retention.