Nov 2024 – Dec 2025 · 1 yr 1 mo

• As Category Head, I held full P&L accountability for the $1 billion Consumer PC portfolio across India, Bangladesh, and Sri Lanka, steering strategic growth and operational excellence in a dynamic market. I led the formulation and execution of go-to-market strategies to maximize revenue, margin, and market share.
• My role focused on market segmentation, product lifecycle management, and channel optimization leveraging consumer insights. I drove innovative business models and team alignment to scale profitability and sustain competitive advantage.
• Achievements:
• Delivered +3 pts YoY margin improvement in a $1B market category.
• Achieved 50% market share in the emerging AI PC product segment.
• Spearheaded alternate channel development, boosting long-term growth pipelines.
• Skills:
• P&L Management, Strategic Planning, Go-To-Market Strategy, Product Lifecycle, Channel Development, Team Leadership

Nov 2023 – Oct 2024 · 11 mos

• As National Sales Manager, I oversaw sales leadership for the $500 million Consumer Business including PC, Print, Peripherals, and Consumer Services categories across India. I drove revenue growth through team motivation, sales process optimization, and strategic account management.
• Focused on delivering strong topline results, I built cross-functional collaboration and streamlined execution of sales initiatives aligned with corporate objectives. My leadership accelerated market penetration and customer engagement.
• Achievements:
• Led sales teams to consistently exceed quarterly revenue targets across multiple product lines.
• Enhanced sales pipeline quality, increasing forecast accuracy by 15%.
• Initiated strategic partnerships improving channel coverage and market reach.
• Skills:
• Sales Leadership, Revenue Growth, Channel Management, Strategic Partnerships, Team Development

May 2018 – Oct 2023 · 5 yrs 5 mos

• As Category Head for Print Hardware and Supplies, I commanded P&L ownership of a $180 million business, driving turnaround strategies and business model innovation to enhance profitability and market share. I led efforts to disrupt traditional models by implementing profit-upfront and subscription approaches.
• My leadership was pivotal in doubling market share on Continuous Ink Supply Systems (CISS) and identifying operational efficiencies to optimize supply chain and inventory management.
• Achievements:
• Achieved 2X market share growth in CISS over three years; recognized as WW best practice.
• Delivered two successful business turnarounds, improving margins and revenue base.
• Led transition to profit-upfront business model, enhancing cash flow stability.
• Skills:
• Business Turnaround, P&L Ownership, Market Share Growth, Subscription Models, Supply Chain Optimization

Nov 2015 – Apr 2018 · 2 yrs 5 mos

• Manage the Volume Laser Print business for India
• P&L responsibility with a Business Size of $180 Million

Nov 2014 – Oct 2015 · 11 mos

• As Country Manager for Large Format Retail, I led all HP product line sales across retail channels, driving category dominance with an emphasis on tablets, PCs, and printing products. I shaped retail strategy to achieve market leadership and expand business footprint.
• My initiatives focused on new category development, channel expansion, and customer experience enhancements, resulting in measurable visibility and market penetration gains.
• Achievements:
• Established new tablet category, capturing 10% market share within launch year.
• Secured 40%+ PC and 80%+ print category leadership across retail channels.
• Developed channel programs boosting brand presence and consumer engagement.
• Skills:
• Retail Management, New Business Development, Channel Strategy, Market Penetration, Category Leadership

Nov 2012 – Oct 2014 · 1 yr 11 mos

• As Zonal Manager, I managed the most profitable business segment of HP’s supplies division for North and Central India. My leadership resulted in consistent zone recognition for superior revenue generation and operational excellence.
• I focused on team development, channel partnerships, and executing strategic sales programs to sustain competitive advantage and customer loyalty.
• Achievements:
• Led ‘Best Zone’ award-winning performance for two consecutive years.
• Developed and promoted three team members into leadership roles.
• Increased zone revenue share through improved channel engagement and training.
• Skills:
• Sales Management, Channel Development, Team Leadership, Profitability Improvement

Jun 2011 – Oct 2012 · 1 yr 4 mos

• As Country Manager for Retail and Strategic Channels, I led initiatives across e-commerce, retail, and modern trade segments, fostering strategic alliances with platforms like Amazon and Flipkart. I expanded large format retail business and improved channel effectiveness.
• My leadership contributed to new business category establishment and a significant rise in market contributions.
• Achievements:
• Established e-commerce partnerships driving incremental revenue streams.
• Increased large format retail business contribution from 3% to 8%.
• Awarded winners summit recognition among top 1% global sales performers.
• Skills:
• Strategic Alliances, Retail Expansion, E-commerce, Channel Strategy, Sales Growth

Feb 2007 – May 2011 · 4 yrs 3 mos

• In this role, I led zonal sales strategy and execution for consumer hardware and supplies, emphasizing consultative selling and customer retention. I strengthened channel networks and optimized territory coverage contributing to steady revenue growth.
• Focused on operational rigor and sales coaching, I cultivated high-performance teams aligned with corporate goals.
• Achievements:
• Consistently achieved and exceeded sales targets across multiple product lines.
• Enhanced customer engagement and channel satisfaction scores.
• Built scalable sales processes improving team productivity by 20%.
• Skills:
• Sales Management, Territory Development, Customer Retention, Team Coaching

Jan 2004 – Jan 2006 · 2 yrs

• As DGM Sales, I led channel sales for Delhi and Punjab regions and managed Modern Trade for entire North India, focusing on distribution expansion and channel innovation to drive market penetration and gain share.
• Key initiatives included rural distribution models and auto-replenishment systems that optimized supply chains and improved service levels while increasing both the numeric as well as weighted distribution
• Achievements:
• Created rural super-stockist network enabling expanded reach.
• Piloted auto-replenishment model in Delhi, later adopted nationwide.
• Positioned brand Ezee for 50% sales growth through re-positioning strategy.
• Skills:
• Sales Leadership, Distribution Strategy, Channel Innovation, Market Penetration

Jan 2003 – Jan 2004 · 1 yr

• As Brand Manager, I led marketing strategy for liquid detergent brands, driving brand repositioning and market share growth through brand extensions, new product introductions, consumer insights and integrated campaigns.
• I executed category strategies that rejuvenated brands and enhanced competitive positioning in a challenging market.
• Achievements:
• Increased brand sales 50% by repositioning and de-seasonalizing.
• Launched consumer-centric campaigns boosting brand loyalty and awareness.
• Skills:
• Brand Management, Marketing Strategy, Consumer Insights, Campaign Execution

Apr 2000 – Jul 2001 · 1 yr 3 mos

• PLed pre-sales and solution strategy for telecom projects in the US, managing technical proposals and client engagements to secure new business. Provided a bridge between technical teams and clients, while ensuring solution fit.
• Achievements:
• Strengthened client relationships leading to repeat project awards.
• Contributed to pre-sales strategy improving proposal success rate.
• Skills:
• Pre-Sales, Client Engagement, Telecom Solutions, Technical Leadership

Jan 1998 – Jan 2000 · 2 yrs

• Managed product marketing and channel sales for Reliance Telecom’s cellular services, launching mobile services in key markets and driving channel expansion for early revenue growth.
• Recognized for outstanding performance and innovation in market development.
• Achievements:
• Launched mobile services in M.P., expanding early subscriber base.
• Awarded COO’s Special Recognition for business impact.
• Skills:
• Product Marketing, Channel Management, Market Launch, Sales Strategy

Jan 1997 – Jan 1998 · 1 yr · Gurugram, Haryana, India · On-site

• Completed foundational engineering training in telecommunications, supporting network delivery and technical operations during initial career phase.
• Skills:
• Telecommunications, Network Operations, Engineering Suppor