Prashant Puri

CEO

Mountain View, California, United States21 yrs 4 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Transformed AdLift into a $10M+ ARR agency.
Grew traffic by 800% YoY at BookRenter.com.
Developed market segmentation model for Yahoo!.

Stackforce AI infers this person is a MarTech expert with extensive experience in SEO and performance marketing.

Contact

Skills

Core Skills

SeoPerformance MarketingSemMarket SegmentationGtm Strategy

Other Skills

AdvertisingBusiness DevelopmentCMSDigital MarketingDigital ROIDisplay AdvertisingE-commerceGoogle AdwordsGoogle AnalyticsIntegrated MarketingInteractive MarketingMarketingMarketing StrategyOnline AdvertisingOnline Lead Generation

About

Prashant Puri is a seasoned marketing professional with over 17 years of online experience.He brings to the table a proven track record of dramatically increasing traffic and effectively monetizing traffic. Prashant has successfully utilized a variety of online marketing strategies and techniques - SEO, SEM, Display/Rich Media Ads, Affiliate Marketing and E-Mail Marketing Speaking Engagements: https://www.adlift.com/ceo-speaks/ BrightonSEO - Brighton, 2023 Digital Summit - Phoenix, 2023 Digital Summit - Dallas, 2022 Digital Summit - Chicago, 2022 Content Marketing Conference - 2022 SEMRush Marketing Show - 2018 ad:tech - 2018 iMedia Brand Summit - Goa, 2017 Digital Travel APAC – Singapore, 2016 Pubcon - Las Vegas, 2015 iMedia Brand Summit - 2015 Clickz - Singapore 2015 SearchEngineJournal - SearchMetrics - Chicago, 2014 SMX Advanced - Seattle, 2014 Conversion Conference - San Francisco 2013 Conversion Conference - San Francisco 2012 Pubcon Hawaii - Hawaii 2012 Conversion Conference - London 2011 Pubcon Las Vegas - November 2011 SMX New York - September 2011 Pubcon Dallas - April 2011 Pubcon Las Vegas - November 2010 SES San Francisco - Aug 2010 SES New York - March 2010 Specialties: Search Engine Optimization ( SEO ), Search Engine Marketing ( SEM ), E-mail Marketing, Affiliate Marketing, Viral Marketing, Performance Optimization, Conversion Rate Marketing, Advertising Revenue Models, Subscription Revenue Models, E-commerce Revenue Models, Analytics.

Experience

21 yrs 4 mos

Total Experience

5 yrs 8 mos

Average Tenure

11 yrs 7 mos

Current Experience

Yral.digital

Board Member

Feb 2016 – Present · 10 yrs 4 mos

yral - Connecting Advertiser to Real Influencers !
yral is a joint venture between AdLift & YouWeCan Ventures

Columbia university in the city of new york

Advisory Board Member

Nov 2014 – Present · 11 yrs 7 mos · Greater New York City Area

Part of the Entrepreneurship Advisory Board (EAB) at Columbia University. Work with, advise and mentor young entrepreneurs in building successful enterprises.

Bookrenter.com

Director, Traffic Aquisition

Apr 2010 – Aug 2011 · 1 yr 4 mos

Responsible for overseeing SEO, SEM & Display advertising
Grew traffic 800% YoY
Reduced Cost per acquisition by 45%

SEOSEMDisplay Advertising

Adlift

CEO & Co-Founder

Mar 2009 – Present · 17 yrs 3 mos

Led the acquisition of AdLift by Liqvd Asia
Led the growth of AdLift from a startup to a $10M+ ARR global performance agency specializing in SEO and performance marketing.
Developed strategies to drive digital ROI and enhance online visibility for clients.

SEOPerformance MarketingDigital ROIOnline Visibility

Shopping.com

Head of Global Search Marketing

Mar 2009 – Apr 2010 · 1 yr 1 mo

Managed Global Search for Shopping.com (including Epinions and Dealtime). Responsible for a multi-million dollar P&L.

Yahoo!

Sr. Manager, Product Marketing

Nov 2007 – Feb 2009 · 1 yr 3 mos

Developed the advertiser market size & segmentation model used in profiling each of the several advertiser segments – currently used to guide Yahoo! Search Marketing’s business development team in securing strategic accounts.
Branded, re-positioned and executed Yahoo!’s go-to-market (GTM) strategy that delivered unmatched demand solutions (targeting solutions across search and display) and pricing models (CPM/CPC/CPA) thereby increasing advertiser acquisition rate.
Developed business cases for products that streamlined account management operations and increased operational efficiency by 20%.

Yellowpages.com an at&t company

Sr. Product Manager

Oct 2006 – Nov 2007 · 1 yr 1 mo

Held P&L responsibility, overseeing a multi-million dollar ad budget
Led YELLOWPAGES.COM from #8 spot with declining US Market share to #2 spot under Yahoo! Local.
Generated an increase in revenue by increasing overall Search Engine traffic.
Pioneered the launch of a Multi-Million Dollar SEM Campaign (PPC & Paid Inclusion)
Managed a slew of successful SEO projects
Spearheaded the effort to evaluate, select and implement an advanced Web Analytics tool.

Market SegmentationGTM StrategyOperational Efficiency

Citysearch

SEO Engineer

Jan 2005 – Oct 2006 · 1 yr 9 mos

Defined and implemented all of citysearch’s Search Marketing initiatives, instrumental member of IAC’s SEO team.
Collaborated with the Business Intelligence team to analyze SEO effectiveness on products for different search engine (Google, Yahoo, and MSN). Benchmarked the product’s strengths and weaknesses, uncovering and presenting key insights
Developed and implemented numerous SEO “best practices” which optimized Lead Conversion and increased advertiser clicks

P&L ResponsibilitySEM CampaignsSEO ProjectsSEMSEO

Iac

Intern

Jun 2004 – Aug 2004 · 2 mos

Strategic Analysis: Developed a Search Engine Ranking Tool (SER v1.0) which dramatically improved site rankings for IAC’s various business divisions (expedia.com, ticketmaster.com, citysearch.com etc.)
Business Intelligence: Enabled employees to view and monitor site rankings which helped track effectiveness of their SEO efforts. Utilized PERL, MySql, JavaScript and HTML to develop SER - regarded as a flagship product at Citysearch.

Search Marketing InitiativesSEO Best PracticesSEO