Dec 2021 – Aug 2022 · 8 mos · Bangalore Urban, Karnataka, India

• ■Conceptualising programs and strategies to engage different user segments & driving actions through PN,E-Mails,IN-APP & SMS for onboarding, engagement, retention.
• ■ Conceptualising and setting up automated journey-based user funnel campaigns to drive Onboarding and Activation increasing the activation by 4%.
• ■ Identifying segments and cohorts as per usage patterns and driving core actions for each segment through marketing interventions to increase engagement hence managing the drop-offs.
• ■ Driving Retention across different lifecycle stages both for new users and older users through resurrection.
• ■ Increased engagement on the platform by increasing WoW Repeat by 10% leading to 3% increase in GMV

Mar 2021 – Dec 2021 · 9 mos · Gurugram, Haryana, India

• ● Spinny Assured Transactional and Promotional Customer Journey
• ■ Revamped the user transactional journey (Demand and Supply) of customers from communication &
• event
• viewpoint hence increasing the SMS reachability by 35% of total user and unique conversion by 3%.
• ■ Setting up the event/trigger based and segmented Push Notification and Emailer resulted in increasing the
• overall conversion by 5% and traffic on the website by 7% overall.
• ■ Identified the touchpoint for dropped leads from the funnel both for supply and demand hence increasing the
• leads and conversion by making product changes, re-targeting, drip journeys,re-directions,growth campaigns.
• ■ Helped the CX team in onboarding salesforce and setting up the process & API of ticket creating tool for
• post-sales query and warranty related query by creating the user life cycle and survey journeys on webengage.
• ● Transactional User Journey for Truebil (Budget Segment) and Spinny MAX (Luxury Segment)
• ■ Successfully implemented the triggers and events for customers on websites for communication and analytics.
• ■ Created all event based communication journeys from lead creation to car procured and delivered for customers.
• ● Referral Program By Spinny
• ■ Worked on logic and PRD of a Referral program (product and marketing) for the Spinny Ecosystem.
• ■ Launched the program on pilot basis in Delhi NCR with 20% usage rate of points by new/old customers.
• ■ Worked on the right earning and burning points in customer journey to help drive retention & adoption.

Oct 2020 – Mar 2021 · 5 mos

Nov 2019 – Oct 2020 · 11 mos

• Project Associate, AutoExpo 2020
• 1. Created and implemented an efficient product road-map increasing customer retention rate by 12%.
• 2. Successfully planned, managed, and implemented MICROSITE for AutoExpo 2020 for hosting news, articles, etc.
• 3. Built partnership with MG, GWM & TATA raising 2.5cr INR and launched fully functional custom pages for them on our web platform which improved user engagement and increased active traffic by 16%.
• 4. Digitally created 1611 properties; organically serving 8.91mn impressions, 8.41mn reach to 1.03mn engaged users.
• 5. Successfully increased the traffic by 23% on Cardekho, Zigwheels, and AutoExpo website.
• Project Manager for Influencer Marketing Campaign of “Cardekho Gaadi Store"
• 1. Improved Gaadi product in coordination with the tech and design team for better booking and checkout flow.
• 2. Developed pricing framework and go to market strategy successfully capturing 1lakh+ user sessions.
• 3. Implemented dynamic marketing tools improving ROI by 14%.
• 4. Successfully conducted the campaign with 30 micro & 1 mega influencer (Flying Beast - Mr. Gaurav Taneja).
• 5. Successfully started an Influencer marketing campaign to build brand awareness doubling the leads within a week.
• Product Executive for Loyalty Program By Cardekho
• 1. Working on a Loyalty program (product and marketing) for the Girnar Ecosystem.
• 2. Working on the right earning and burning avenues for Indian automobile customers with stakeholders.
• 3. Formulated and conceptualized the Go To Market strategy for the digital launch of the product.
• Product Executive for TrustMark Certified Used Cars
• 1. Working on Product Development and Marketing for an upcoming platform to buy certified used cars.
• 2. Prioritizing features and tasks for the product and reviewing the plans and current work as and when needed.

Jul 2016 – Dec 2017 · 1 yr 5 mos · Kanpur Area, India

• Responsibilities
• 1. Dealt with clients in multiple cities and convinced them to have a barter partnership with the company.
• 2. Devised budget marketing strategies, studied multiple business partners to work out better negotiations and cheaper contracts.
• Accomplishment
• 1. Expanded the operations to Jabalpur & Kanpur onboarding 10 restaurants within a week.
• 2. Implemented the idea for the company to focus on colleges first.
• 3. Started to get 50 orders per college per day getting sales of about Rs. 10,000 for the same.