Mar 2022 – Aug 2024 · 2 yrs 5 mos · Mumbai, Maharashtra, India · Remote

• Led end-to-end revamp of the Referral Program (cohort-based offers + new UI/UX), driving ~2.5L monthly client acquisitions and contributing to 9.2% CDSL market share with improved COA (CTR < 90%).
• Built a scalable multi-reward engine, now powering multiple “Offers & Rewards” initiatives across the organization.
• Improved customer experience, reducing referral complaints 30K → 9K/month and cutting CS TAT & repeat complaints by 50% through dashboards & support tools.
• Introduced Referral NPS (score: 38) and established continuous feedback loops to drive product improvements.
• Enabled insights-driven decisions by delivering performance analytics & visualization dashboards.
• Led cross-functional execution to deliver roadmap outcomes ahead of schedule.

Jan 2020 – Mar 2022 · 2 yrs 2 mos

• Planning & Strategising marketing/branding activities. Implementing partnerships, tie ups
• Acquiring customer’s with low CTA & effectively reducing the TAT
• Handling 3rd parties vendors for campaign/events/logistics & collateral
• Managing pan India NRI acquisition & also leveraging this cohort to have a foothold in strong geographies.
• Publish Trackers, Dashboard of campaigns/conversions & Database of leads to various internal stakeholders for the team

Jul 2019 – Dec 2019 · 5 mos

Jun 2018 – Jul 2018 · 1 mo · Gurgaon, India

• Conducted market research for potential client business and analysed their requirements
• Designed Electronic Digital Mailer for market outreach for the business vertical
• Assisted in creating the functional specifications and flow of the event based on the research
• Exercised client engagement and presentation to get them on board
• Supported clients throughout the pre-event phase to get their offerings in place up & running
• Research brand partners for sponsorship & alliances

Sep 2017 – Oct 2017 · 1 mo · New Delhi, Delhi

• Conducted research on benchmarking of the product – school security system (ERP Software)
• Analysed the market and provided feedback to the product team regarding the platform
• Prepared marketing strategy for awareness and branding of the product
• Created product flow presentation for different clients

Jun 2017 – May 2019 · 1 yr 11 mos · New Delhi, Delhi · On-site

• Designed-Managed-Executed Campaigns for the department.

Jun 2017 – May 2019 · 1 yr 11 mos · New Delhi Area, India · On-site

• Led Industry interaction and student activity committee
• Fostered and maintained many industry relations like Pernod Ricard, IKEA, FICCI, Airtel, JNPT GOI to name a few.
• Took batch of 50 students on a 3 day Hike in Himalayas on theme of "No mountain is tall enough, if you plan & execute right"

Jan 2017 – Jul 2017 · 6 mos · Gurgaon, India

• Responsibilities:
• # As a part of my work I was involved in generating reports based on qualitative market research
• # I conducted research in geographies including UK, APAC, Benelux, Scandinavia & Broader EU
• # Aligning research activities basis the specifications of the contract with the client and providing a real-time check on data collection
• # As an associate I undertook direct interviews & focus discussions to analyze trends in telecom, FMCG and other service industries with various C-Level Executives
• # Further presenting the detailed report to clients on project completion
• # I also worked with paid databases like Hoovers, Factiva & Bloomberg
• Project:
• # Effect of European General Data Protection Regulation on service sector companies in the UK, Sweden and Netherlands
• # UK Exit from EU (BREXIT) covering various aspects like Global Economic Situation, Impact on Investments in the UK, Impact on British Pound, Immigration

Jun 2015 – Aug 2015 · 2 mos · Yamunanagar Area, India

• Captive Thermal Power Plant

Jun 2014 – Aug 2014 · 2 mos · Raigarh Area, India

• Overall Plant survey and functioning.