Jan 2019 – Jun 2021 · 2 yrs 5 mos

• Demand Generation activities that include planning, implementation and execution for Industrial, Semiconductor, Consumer Electronics, Life Sciences and Software & Digital Industries
• Lead DG activities through email programs, webinars, events, content syndication, paid promotion, social and Inside Sales program
• Oversee the website development which includes site design, content updates, SEO, SEM and external backlinking.
• Lead the Inside Sales campaigns for appointment setting and lead generation activities.
• Define the overall Demand Generation strategy and priorities in line with the go to market strategy and in coordination with broader marketing team, business leaders, sales and innovation teams.
• Develop as necessary Account Based Marketing or focused industry segment programs
• Certified in Marketing Automation tools - HubSpot, Eloqua and Pardot.
• Manage inside sales teams & inside sales agencies

Feb 2016 – Jan 2019 · 2 yrs 11 mos

• Lead the Digital Marketing efforts @Aricent and have successfully implemented live chat, chatbot, website mapping, microsites, landing pages, display ads, paid sponsored updates, push notifications, QR codes and retargeting campaigns.
• Responsible for planning, implementation and execution of marketing campaigns through email programs, online/virtual events, content syndication, PPC campaigns and social paid promotion.
• Leading dialogues and interactions with stakeholders, facilitating communication, reviewing and enhancing analysis of campaign performance, planning and providing inputs
• Developing and managing detailed project plans associated with marketing program and campaign development and maintain those project plans during the life of each project
• Project managing the development of marketing assets (collateral, email HTML's, display ads, ad creatives etc.) supporting demand generation campaigns

Mar 2015 – Feb 2016 · 11 mos

• Part of the IBM Analytics team, working as a Performance Marketing Program Manager for the Communications Portfolio (Media and Entertainment)
• Responsible for planning, implementation and execution of Communication BU campaigns through email programs, online/virtual events, content syndication programs for Communications (Media & Entertainment).
• Leading dialogues and interactions with external agencies, facilitating communication, reviewing and enhancing analysis of campaign performance, planning and providing inputs
• Designing the digital marketing, nurture program framework and optimal offer mix.
• Certified in Marketing Automation tool - Unica

Aug 2013 – Mar 2015 · 1 yr 7 mos

• Program Strategy – Engage in strategic discussions at Global/Geo level to drive pipeline.
• Program Design – Design the digital marketing and Nurture Program framework, optimal offer mix, flow and response routing working with WW Program and Content owners. Engage with creative agencies or/ internal resources to develop or reuse WW demand generation assets for campaigns. Identify and replicate best practices.
• Program Guidance - Drive guidance on campaign strategy and execution plan with specified Geos. Implement Nurture tactics across specified Geos and lead bi-weekly cadence calls. Share best practices and recommendations for areas such as content syndication, paid search, and other digital tactics to improve traffic to site and overall program results.
• Program Execution – Project manage Geo deployment of Nurture site and execution of campaigns through agency or Unica marketing automation tool. Develop LDR enablement package including call guides and organize LDR enablement sessions for Geo campaign follow up.
• Program performance metrics – Analyze and review Nurture program performance and results with Geos and make recommendations for improvement based on analysis. Prepare report for Executive reviews.
• Project manage WW Translation process and lead campaign deployment across Geos
• Develop and manage social media campaigns for the program.

May 2012 – Aug 2013 · 1 yr 3 mos

• Lead the interlock and planning process with an extended team including Demand Programs Profile Lead, Market Segment Managers, Brand stakeholders, and other IBM Demand Programs Professionals
• Collaborate with Market Manager and extended stakeholder teams to ensure consistent messaging and content for marketing activities.
• Strategy and planning sessions for campaigns and tactics, driven by Demand Program Profile Lead
• Create and execute tactics that fit into the defined strategy for the assigned Program
• plan (industry or solution)
• Develop and execute innovative demand generation campaigns to include digital/web-based, telemarketing and face-to-face customer events, as well as leveraging IBM DG channels (eNewsletters, eContact)
• Project manage tactics by using all necessary system tools and processes (MEPT, BAT, EST, MFR, etc.)
• Successful collaborate, communicate and manage internal and external agencies and resources to develop and execute tactics (GPJ, Ogilvy, Redworks)
• Lead the analysis and reporting of tactic performance and results and work with Profile Lead
• to evaluate tactic/campaign effectiveness
• Coordinate lead management process working with OMS, including matchbacks/tagging, monthly pipeline reviews and pipeline analysis as needed

Jul 2011 – May 2012 · 10 mos · Bangalore

• Develop detailed project plans associated with marketing program and campaign development and maintain those project plans during the life of each project
• Development of marketing assets (collateral, advertising, direct marketing, etc.) supporting New Product Launches (NPI), programs and demand generation campaigns
• Responsible for tracking the spending status of each cost element of the campaign and providing budget forecasts to the operations team on a regular basis – all in compliance with HP financial rules for recognizing expenses.
• Tracking the translation status with the translation vendor and ensure region constituents have reviewed/approved the final translated deliverable.
• Responsibilities include posting sales tools and collateral to appropriate internal portals and content repositories (PIT, Concentra, DAR).
• Interface with IMT peers and functional team members to prepare strategy and tactical needs for the programs and campaigns.
• End to end project management of assets created through third party vendors
• Provide Campaign Manager’s with comprehensive analysis of customer preferences
• by product and customer type
• Work with the Competitive Intelligence teams on market share, and provide information on competitor’s marketing activities to the Marcom teams.
• Build a proactive Installed Base Program to develop sales over the lifecycle of the
• Enterprise Business products.
• Maintain the Blog calendar for ISS Business unit, which includes reviewing and posting blogs.
• Tools used- Concentra, Eloqua, Technology Marketing Navigator, Sales Information Gateway, Product Information Tool.

Feb 2010 – Jul 2011 · 1 yr 5 mos · Bangalore

• Marcom Account Lead for StorageWorks Division (WW TSG Customer Communications)
• Part of the Customer Collateral Team and the Sales Collateral Team which involves project management with the Copy writing, Design, QA, Publishing and the Print Teams
• Evaluates the request against the existing Collateral portfolio, usage metrics, Collateral research, Collateral strategy, Market analysis and print needs.
• Prepare the Quarterly Collateral Plan which is shared with the team, stakeholders and regions at the beginning of each quarter.
• Conceptualizing collateral requirement for HP’s storage and networking businesses as part of the Collateral Center of Excellence (COE).
• Orchestrating campaigns, product launches and strikes working with worldwide marketing teams
• Budget – effectively manage collateral development within the specific budget. Track and report on budget usage on a weekly basis; maintain a budget tracking sheet.
• Perform total quality check (TQC) internally and with the Collateral Lead upon project completion
• Most Valuable Player Award for developing an Auto-scheduler for Project management
• Work with the Business Consulting and Marketing Intelligence teams which are part of the Shared Marketing Service Organization on increasing brand value and strengthen market share.

Sep 2008 – Feb 2010 · 1 yr 5 mos · Bangalore

• Leading a team of writers, designers and editors responsible for creation of marketing collateral.
• Project-managing creation of new Customer/Sales Collateral for specific business units of the worldwide Enterprise Business communications team.
• Managing Collateral updates for specific worldwide campaigns.
• Organizing creation of new collateral in line with product launches.
• Managing Marcom content for the enterprise business.
• Lead the Planning, Initiation, Revision and the Scheduling phases of the Project.
• Supervising the complete Project Life Cycle to ensure completion within the TAT.

Mar 2007 – Sep 2008 · 1 yr 6 mos · Bangalore

• Managing process training of Solution Centre Teams and Call Management Teams
• Part of the Project Team which was involved in the transition of the Mission Critical Remote Support Specialist Admin Team and the OOH Team to GSCB
• Actively involved with the GSCB WW MCRSS Contract Admin Team which provides back office support to manage customer information, update databases, solicit, document account assignments using defined tools like HPSIC, ESMG and WFM SDI accounts.
• Best Training Delivery Specialist for Q3 2008 and Aug 2008
• Conducting regular process checks after identifying the escalation trends and also providing training to the Focus Group.
• HP Instructor Skill Set Certified trainer
• Part of Process Transition Team involved in transitions from Costa Rica and United Kingdom.

Aug 2005 – Mar 2007 · 1 yr 7 mos · Bangalore

• Supervising post-incident review with root-cause analysis for all incidents, and document technical, procedural, skill-based findings.
• Analysis of problems, assigning of tasks ensuring compliance to SLA levels HP, framed by HP and HP’s partners, customers etc
• Preparing MIS reports on no of issues of all products range and finding the root cause analysis
• Part of the successful transition of the following pilot processes;
• Scope Desk- Select Client Operational Environment which consisted of Mission Critical
• Customers, active project member which was initially involved in the successful transition
• Out of Office Hours- Involved in collating monthly data and interacting with the Account team on process improvement
• Mission Critical Proactive Services- Involved in handling Mission Critical Business Continuity Service Teams, part of the initial batch selected to handle high profile customers
• Mission Critical Remote Support Services- Subject Matter Expert for the Admin Team which is involved in updating contractual information on defined tools.
• Merit of receiving the prestigious GOLDEN DISC AWARD
• Star Performer for Q3 2006, Q2 2007 and Q2 2008

Mar 2004 – Aug 2005 · 1 yr 5 mos · Bangalore

• Part of an ISP process (Dial up)
• Providing technical assistance on network related issues to customers
• Mentoring new associates and remote monitoring the calls
• Maintaining Quality scores and C-Sat surveys