Prateek Devashetti

Founder

Bengaluru, Karnataka, India5 yrs 3 mos experience
AI Enabled

Key Highlights

  • Expert in building trust systems for D2C brands.
  • Led extensive research to map trust failures in commerce.
  • Skilled in product direction and GTM experiments.
Stackforce AI infers this person is a SaaS Product Manager with a strong focus on user research and trust systems.

Contact

Skills

Core Skills

Business OwnershipStart-up LeadershipProduct ManagementUser ResearchMarketing StrategyData AnalyticsStrategyMarket ResearchUser Experience Design

Other Skills

Adobe IllustratorAdobe XDAnalytical SkillsAnalyticsAndroid DevelopmentApp LaunchArtificial Intelligence (AI)Business MeetingsCommunicationCompetitive AnalysisContent Management Systems (CMS)Content StrategyCustomer EngagementCustomer SupportDesign

About

I’m building Vouch, a trust engine for D2C brands rooted in a simple belief: trust will define the next decade of commerce more than discounts or ads ever will. Most online brands don’t fail because their product is weak. They fail because buyers don’t know who to trust, and platforms don’t give them the primitives to earn it. So I’m working on the foundational layer: social proof, community signals, and trust loops, that help brands convert with credibility instead of spend. My background moves across research, product, growth, and founder’s office roles, but the common thread has always been the same: understanding how people behave, and building systems that move that behavior in meaningful ways. In early-stage environments, I’ve learned to operate with: - high agency - bias for action over polish - customer obsession over assumptions - clarity in chaotic contexts - and ruthless prioritization around what actually matters I enjoy working on problems where: - the solution isn’t obvious, - the data looks messy until you see the pattern, - and the answer lies in understanding people, not metrics. At Vouch, I’m responsible for everything from product direction to GTM experiments, research, funnels, incentive design, data architecture, and founder-level problem solving. The goal isn’t to build a feature. The goal is to build an ecosystem where trust compounds. Always open to thoughtful conversations with founders working on 0→1 products, trust systems, consumer behavior, social loops, early-stage GTM, or building for the Indian commerce stack. Currently, working with founder's across the ecosystem

Experience

5 yrs 3 mos
Total Experience
1 yr
Average Tenure
6 mos
Current Experience

Stealth ai startup

Founder | Building Again

Dec 2025Present · 6 mos · Remote · Remote

Business OwnershipStart-up VenturesStart-up LeadershipArtificial Intelligence (AI)Content StrategyBusiness Meetings

Vouch

Co-Founder

Jun 2025Dec 2025 · 6 mos · Bengaluru, Karnataka, India · On-site

  • Building the trust infrastructure for new-age D2C brands.
  • Led discovery across 500+ shoppers & 20 brand teams to map trust failures in Indian commerce.
  • Designed and shipped the 0→1 version of Vouch—covering product design, GTM, research, and activation loops.
  • Built the early data and insights system for brands to understand trust-driven conversions.
  • Structured the incentive engine that compounds referrals and credibility.
  • Running controlled GTM experiments to validate early traction pathways.
Lead GenerationStart-up LeadershipStart-up VenturesVenture CapitalProduct ManagementUser Research

Bebetta

Product Manager

Jan 2025Jul 2025 · 6 mos · Bangalore Urban, Karnataka, India · On-site

  • Worked on systems that increase motivation, stickiness, and session depth.
  • Redesigned gratification loops based on behavioral triggers.
  • Improved activation through qualitative insights and structured experiments.
  • Partnered with design + growth to refine clarity and discoverability across the product.
  • Integrated with third parties
  • Led liveops events
  • Led UXR Team & product ops
WireframingProduct OperationsSoftware Product ManagementLean StartupUX ResearchProduct Launch+2

Kuku fm

Product Manager

Sep 2024Feb 2025 · 5 mos · On-site

  • Focused on listener behavior, content depth, and retention.
  • Improved discovery pathways using behavioral segmentation.
  • Ran experiments that increased repeat listens.
  • Helped shape product decisions with mixed-method research.
  • Launch Kuku Rewind (Yearly Re-cap)
  • Create SOP & Process for App Launches (Guru App, Kuku TV, Love Nasha +10 others)
  • Collaborated with Customer Sucess to reduce complaints & optimise the workflows
Customer SupportModerationContent Management Systems (CMS)App LaunchEntertainment IndustryWireframing+4

Eloelo

3 roles

APM

May 2024Oct 2024 · 5 mos

Competitive AnalysisAnalytical SkillsProduct Road MappingStrategyData AnalyticsStatistics+2

Founders Office

Promoted

Jan 2024May 2024 · 4 mos

Competitive AnalysisAnalytical SkillsStrategyStatisticsProblem SolvingQuantitative Analytics+1

Product Researcher (User Research)

May 2023Feb 2024 · 9 mos

TeamworkCompetitive AnalysisQualitative ResearchMarket ResearchProduct ManagementProblem Solving+3

Growthx®

GrowthX Fellow & DD Winner

Jan 2024Jan 2025 · 1 yr

  • Demo Day 18 Winners [Team Slice]
  • Embarked a journey of 8 weeks divided between learning and building Proof of Work.
  • Where we looked at building strategies for Slice and how they can increase their ARR from 864 Cr to 2400 Cr in the next 12 months.
  • Mostly contributed towards, User Research, Engagement Hooks Retention Strategies and also building a presentation and creatives liked my the entire panel member and viewers (3k)
Competitive AnalysisAnalytical SkillsStrategyProduct ManagementUser ResearchMarketing Strategy+3

Colretech

Founding UX Researcher

Apr 2023Jun 2023 · 2 mos · Bengaluru, Karnataka, India · Remote

TeamworkCompetitive AnalysisQualitative ResearchSecondary ResearchUser ResearchMarket Research

Fi

Product Researcher

Jan 2023Apr 2023 · 3 mos · Bengaluru, Karnataka, India · On-site

TeamworkCompetitive AnalysisQualitative ResearchProblem SolvingSecondary ResearchUser Research+1

Airtel

UX Researcher

Jul 2022Dec 2022 · 5 mos · Gurugram, Haryana, India

  • Valuation: $8B +
  • Primary Project: Airtel Pay
  • Responsible in conducting evaluative+ generative research for airtel pay(primarly) and wink music while exploring new tools(looppanel, maze) which can be added to the organization for productivity and utility. During my internship I got to create research plans, perform research ops, primary research studies such as User Interviews, understand future prospects of the LOB, conduct design research(audits, usability testing, and many more).
  • Mentor: Srishti M
TeamworkCompetitive AnalysisQualitative ResearchUser Experience Design (UED)Presentation SkillsProduct Design+7

Byju's

UX Researcher

Jan 2022Jul 2022 · 6 mos · Bengaluru, Karnataka, India

  • Valuation: $22B
  • Conducted a detailed generative research study on the target group involved with the new vertical @BYJU’S which is the BYJU’S NEO Platform. Directly collaborated with OPS and the PM team to understand and finalize insights. Was in regular contact with the Director of Product Design, Senior UX Researchers and VP PM for feedbacks and brainstorming. Conducted interal stakeholders audit and provide help in projects wherever required.
TeamworkCompetitive AnalysisQualitative ResearchProblem SolvingSecondary ResearchUser Research+1

Betterinvest

Product Researcher & Designer

Aug 2021Aug 2021 · 0 mo · Coimbatore, Tamil Nadu, India

  • Conducting a thorough Market Research and performing a detailed competitive research which involved talking to international and local companies.
  • Collaborating with stakeholder who are almost thrice my age.
  • Creating a base for upcoming designers to come and work on.
  • Interview our competitors (which involved high value investors and NRI's)
  • Interviewed 20 participants in Chennai & Bangalore, India and recorded the perceived challenges, influences, and motivations; barriers to adoption and issues faced during investing.

Proapp - learn design

Campus Ambassador

Jun 2021Jul 2021 · 1 mo

Teamwork

Student technical community — vit vellore

5 roles

Product Design and UX Research Mentor

Jan 2021Mar 2022 · 1 yr 2 mos

TeamworkQualitative ResearchSecondary ResearchUser ResearchMarket Research

Senior Core Member

Dec 2020Feb 2021 · 2 mos

  • Mentoring over 60 first-year students at VIT in the design department roles. Serving as the full stack design mentor for the young and budding design team.
  • collaborated with Snap Inc.
  • Led a team of 6 designers
  • Created 30+ posters for various club workshops and events
  • Designed the club T-Shirt which was designed and shipped to more than 70 people
  • Launched multiple initiative on social media platforms (instagram) and handled their social media presence (instagram and LinkedIn).
TeamworkQualitative ResearchSecondary Research

User Experience Researcher

Jul 2020Mar 2022 · 1 yr 8 mos

  • Facilitating the visual design of posters and other marketing assets in order to promote the STC's events, initiatives and programs.
  • I plan relevant awareness campaigns and initiatives for the student body at STC.
  • Designing human-centered experiences in both digital and physical realms.
  • These integrations with developers, managers provided a value to UX, UI, Front-End Development, Android-App Development and physical computing skills that allow me to create meaningful, human-centered solutions to design problems.
TeamworkQualitative ResearchSecondary Research

Product Designer

Feb 2020Mar 2022 · 2 yrs 1 mo

TeamworkQualitative ResearchSecondary Research

Android-App Developer

Dec 2019Aug 2020 · 8 mos

Prishapolicy

Design Internship

Aug 2020Oct 2020 · 2 mos

  • As a design intern I was responsible for the marketing and branding part of company where I was told to ideate and create a unique identity of our company on social media.

Workafy

Social Media Marketing Intern

Apr 2020Apr 2020 · 0 mo

Fiverr

Freelance Designer

Feb 2020Feb 2020 · 0 mo

Upwork

Freelance Designer

Feb 2020Feb 2020 · 0 mo

Acm, association for computing machinery

User Experience Designer

Dec 2019Dec 2020 · 1 yr · Vellore, Tamil Nadu, India

Apple developers group (adg-vit)

Android Developer and UI/UX Designer

Dec 2019Sep 2020 · 9 mos · Vellore, Tamil Nadu, India

  • Wireframed and created the important architectures while keeping the key visual screens in mind for a Premium event ( App-based Hackathon)- Hackgrid.
  • Designed key posts for increasing the social Media engagement.
  • Created, organised and designed a complete design system for an event which was attended by more than 300 users.

Riviera, vit university

Design Student Volunteer

Dec 2019Feb 2020 · 2 mos · Vellore, Tamil Nadu, India

  • Managed the design distribution for the Riviera Design Team
  • Coordinated with different even organisers, design and media coordinators, international communities.
  • Designed posters, banners, tags, etc for the fest
  • The events ranged from International cultural shows, Agaaz ( Celebrity Stand ups) and many more.
  • Coordinated an event with more than 1000 people.

Codechef-vit

User Experience Designer

Dec 2019Jan 2020 · 1 mo · Vellore, Tamil Nadu, India

Medium

Content Writer

Aug 2019May 2020 · 9 mos

Education

GrowthX®

The Immersion Program — Immersion

Jan 2024Present

Vellore Institute of Technology

B. Tech — Information Technology

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