Prathamesh Lele

Head of Growth

Sydney, New South Wales, Australia9 yrs 8 mos experience
Most Likely To Switch

Key Highlights

  • Proven track record in driving customer engagement.
  • Consulted for leading brands across diverse sectors.
  • Expert in MarTech and analytics for growth strategies.
Stackforce AI infers this person is a MarTech and SaaS expert with a strong focus on customer engagement and growth strategies.

Contact

Skills

Core Skills

Marketing Strategy DevelopmentGrowth InitiativesCustomer SuccessData VisualizationConsultingGrowth StrategiesCustomer SatisfactionSupply Chain ManagementStrategic PlanningSales & Marketing

Other Skills

Campaign DevelopmentMarketing MaterialsAccount MarketingDigital MediaRelationship BuildingRetention StrategiesMarketing AutomationDigital StrategyMarketing AgenciesData-driven MarketingBenchmarkingBusiness Relationship ManagementConsultative SellingGo-to-Market StrategyMulti-Channel Marketing

About

I am an experienced Marketing professional with 7 years of experience and a proven track record of driving customer engagement and growth across B2B and D2C sectors. With a deep understanding of MarTech & Analytics, I have consulted clients for implementing growth & retention strategies for leading brands such as Sugar Cosmetics, Quench Botanics, Pepperfry, Larsen & Toubro, Raymond, CASHe and Kissht, at WebEngage. My experience extends to consulting clients with omni-channel engagement strategies leveraging tools like chatbots, live chat, co-browsing, and Meta Campaigns to enhance end user experiences. I’ve worked with some of the key brands in MEA which include Mubadala Health, Medcare Hospitals, PolicyBazaar, UNext, LiftMyCar, and those in the Indian landscape which include HDFC AMC, IDFC First Bank, UGro Capital, J&K Bank, Kotak General Insurance, Mahindra Insurance, etc. In addition to my consulting experience, I have also held supply chain and operations roles on the brand side, where I managed end-to-end order orchestration for Forbes Marshall. Industry Affinity: D2C, B2B SaaS, Apparel, E-Waste, Renewable Energy I am a professional drummer on weekends, and a part-time blogger with 90,000 reads on Tripoto. Read my travelogue here: http://bit.ly/3DfHuwv

Experience

9 yrs 8 mos
Total Experience
1 yr 4 mos
Average Tenure
1 yr 7 mos
Current Experience

Fornax

Head of Growth

Oct 2024Present · 1 yr 7 mos · Mumbai, Maharashtra, India

Webengage

Growth Consultant

Jan 2024Oct 2024 · 9 mos · Mumbai, Maharashtra, India · On-site

Campaign DevelopmentData VisualizationMarketing MaterialsGrowth InitiativesAccount MarketingDigital Media+23

Cogno ai (acquired by exotel)

Customer Success Manager

Jun 2022Nov 2023 · 1 yr 5 mos · Pune, Maharashtra, India · Remote

  • 1. Led growth initiatives and provided tailored digital solutions to priority customers, including some of the biggest Banks, NBFC's and New-age startups
  • 2. Consulted on product adoption, industry best practices, while streamlining onboarding process, strategised automated project tracking mechanisms, thereby reducing TAT and delighting customers
  • 3. Implemented CS strategies and programs to increase client retention & satisfaction while providing
  • guidance on building digital touchpoint initiatives. Conducted market research to understand
  • industry trends, use-cases and, and create strategies/plans to implement it
  • 4. Led the development of Pricing Strategy for Generative AI Product offerings
Data VisualizationProject ManagementMarketing MaterialsTelcoStrategic ConsultingDigital Media+19

Gigindia

Key Account Manager

Jul 2021Apr 2022 · 9 mos · Pune, Maharashtra, India · Remote

  • 1. Ensured Customer Success by building strategic operational & execution plans while driving key
  • KPI’s and customer growth (Owned an initiative which led to customer savings of INR 6L/month)
  • 2. Portrayed bias-towards-action by creating customized performance trackers, scale-up projections,
  • customer decks and review mechanism structure ensuring growth deliverables
  • 3. Proved high analytical skills by helping CXO’s with strategic choices during new project
  • onboarding (New project onboarding which resulted in INR 80 Lakhs revenue per month)
  • 4. Ensured market intelligence & networking while focusing on increasing contribution margin, in
  • vendor negotiation, IVR partners, Tele-calling service providers
Growth StrategiesData VisualizationTelcoDigital MediaRelationship BuildingBenchmarking+13

Forbes marshall

International Operations and Supply Chain

Feb 2019Jul 2021 · 2 yrs 5 mos · Pune, Maharashtra, India

  • 1. Key Account Manager for distributor network in Turkey & Taiwan – devised dispatch plans for clubbing multiple consignments, while coordinating at multiple production levels
  • 2. Order orchestration for CFG (Boilers, SSD, Intsol), ensuring production on-time readiness, clearances, packing and dispatch (40 Crore sailing schedule per month)
  • 3. Implemented a greenfield project by developing a Portal, providing seamless manufacturing and real-time dispatch updates to branches (60% reduction in email follow-ups)
  • 4. Youngest member to represent Intops Commercial team in Value Added meetings (VA) with the CEO and management board of the organization – devising weekly invoicing plan
  • 5. Selected as the youngest member to drive Cross Culture Commercial Trainings across 28 international branches of the organization
Strategic InitiativesSupply Chain ManagementRelationship BuildingStrategic PlanningInternational OperationsLogistics Management

Brose india automotive systems pvt. ltd.

2 roles

Management Trainee

Aug 2018Oct 2018 · 2 mos · Pune, Maharashtra

  • The key responsibilities included , Support in Sales, ROI, Target Costing, which was a part of Business Model to set-up the local manufacturing of one of the upcoming products of the organization in India.
  • Conducted a Primary Market Survey of about 1000 sample size in understanding the scope of E-bike which was in line with the above business plan.
  • Having worked on this for 3 months, I concluded that with the rising purchasing power and advancements in technology, the Government's plan to start E-mobility as an alternative to the traditional diesel engines will be successful. Though it will take a few more years and will need a cultural shift in the way the consumers make their current purchasing decisions, spending potential, infrastructure availability and post purchase opportunities.

Management Trainee

Nov 2017Jan 2018 · 2 mos · Pune

  • Responsible for carrying out a secondary market research to understand the scope of E-mobility in today's automobile market. My project draft included the data analysed through various information mediums, including those from Autocar India, Top Gear, statistical collection of the EXIM trend from https://data.gov.in/ while also following the interview lectures and videos from some of the major Industry Stalwarts.

Indo-german training centre

Student

Aug 2017Feb 2019 · 1 yr 6 mos · Mumbai Area, India

  • An alumni of Indo-German Training Center, Mumbai, I took keen interests in subjects like Marketing and Supply Chain. Upright communication skill being one of my strong points, I have favored good relations with our college professors and mentors.
  • My contribution towards the subjects of Marketing and SCM during this tenure are:
  • 1. Pet Boarding Business Plan - Started as a greenfield project to being one of the successful business models in the next 5 years in Pune as a result of awareness, and the empathetic relations of people with their pets.
  • 2. House on Wheels (Caravan renting service) - With the rising scope and demand for tourism, an out of the box business concept aimed at providing plethora of customer experience in the existing housekeeping industry.

Beatbox interactive

Marketing and Sales Executive

Nov 2015Feb 2017 · 1 yr 3 mos · Pune, Maharashtra, India · On-site

  • 1. Conducted a thorough market research to understand the real estate sector, identify potential clients, while gathering insights into their needs and preferences
  • 2. Strategized Lead Generation methodologies through various channels, viz. social media, networking & trade show events
  • 3. Presented & delivered compelling presentations and demos by providing immersive property experiences to potential developers and buyers
  • 4. Scheduled and conducted meetings with real estate developers to understand their specific needs, provide customized solutions while addressing queries and concerns
  • 5. On-boarded 3 Real Estate Developers from Pune within 6 months and established successful contracts
  • 6. Collaborated with Product and Design teams for the successful launch of VR Colouring Book (booked 2000 D2C orders on the launch day event)
Project ManagementSales & MarketingProduct Demonstration

Education

Indo-German Training Centre

Post Graduate Program in Business Administration

Jan 2017Jan 2019

Fergusson College

Bachelor’s Degree — BSc Electronics

Jan 2012Jan 2015

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