Praveen Mishra

Digital Marketing Specialist

Delhi, India7 yrs 11 mos experience

Highly Stable

Key Highlights

Expert in lifecycle marketing with a focus on customer retention.
Proven track record in driving measurable pipeline growth.
Skilled in orchestrating marketing automation campaigns.

Stackforce AI infers this person is a SaaS Growth Marketing Specialist with expertise in customer lifecycle management.

Contact

Skills

Core Skills

Growth MarketingLifecycle Marketing

Other Skills

AhrefsAmplitude AnalyticsB2B MarketingBrand ManagementBrand MarketingBrazeBusiness ExpansionBusiness StrategyCanvaCustomer AcquisitionCustomer AdvocacyCustomer Lifecycle ManagementCustomer RetentionData AnalysisDemand Generation

About

I’m a lifecycle and growth marketing professional with 7 years in B2B SaaS, focused on turning interest into long-term customer value. Over the years, I’ve built and scaled lifecycle marketing functions from scratch, designed nurture programs that convert, and driven measurable pipeline growth through automation, data, and cross-functional collaboration. At Scrut.io, I lead lifecycle marketing programs that sit at the center of the customer journey revival campaigns, persona-driven nurtures, ABM sequences, and Account scoring models that help sales focus on the right opportunities. Before this, I built the lifecycle marketing engine at LambdaTest, where I introduced Braze automation, trial-to-paid conversion flows, reactivation workflows, and customer advocacy programs that boosted retention and brand trust. I enjoy solving for the messy middle of the funnel where awareness needs to turn into action and relationships into revenue. My work blends strategy with execution, always guided by data and driven by impact. If you’re interested in lifecycle marketing, PLG, or building customer journeys that stick, I’d love to connect.

Experience

7 yrs 11 mos

Total Experience

3 yrs 3 mos

Average Tenure

1 yr 5 mos

Current Experience

Scrut automation

Product & Lifecycle Marketing Manager

Jan 2025 – Present · 1 yr 5 mos · United States · Remote

Lambdatest

2 roles

Product & Growth Marketing Manager

Promoted

Apr 2022 – Feb 2025 · 2 yrs 10 mos

✅ Marketing Automation: Mastering the orchestration of marketing automation campaigns, continually testing and refining workflows, lead generation, nurturing, and scoring tactics.
✅ Enterprise Demand Generation Maestro: Orchestrating and optimizing demand generation strategies across diverse channels to drive enterprise-level growth.
✅ Product Strategy Maven: Crafting innovative product strategies to enhance user experiences and drive conversion rate optimization, ensuring our products are at the forefront of user needs.
✅ Data-Driven Growth Expert: Increasing product adoption by meticulously analyzing growth funnels through data insights and user research.
✅ Customer Lifecycle Architect: Pioneering the development of LambdaTest's Customer Lifecycle Journey from scratch, focusing on seamless onboarding and nurturing workflows.
✅ Customer Advocacy Trailblazer: Leading initiatives on prominent review platforms (G2, Gartner, TrustRadius, Capterra, etc.), amplifying LambdaTest's presence and brand across the industry.
✅ Business Expansion Virtuoso: Successfully creating new business avenues, upsell, and cross-sell opportunities by engaging and nurturing users without direct sales intervention.
✅ Retention Maestro: Proactively converting monthly customers to yearly plans, utilizing predictive technology to preemptively engage customers at risk of churning, and successfully executing churn win-back strategies.
✅ Sales Enablement Prodigy: Collaborating with sales teams (SDR, BDR, AEs, AMs) to streamline and accelerate their sales cycles.
🚀 Product Marketing Strategist: Strategically driving end-to-end Go-To-Market (GTM) campaigns for new product lines and feature roll-outs.

Marketing AutomationDemand GenerationProduct StrategyData AnalysisCustomer Lifecycle ManagementCustomer Advocacy+6

Growth Hacker

Feb 2019 – Apr 2022 · 3 yrs 2 mos

LambdaTest is a continuous testing cloud that you can leverage to run both automated and manual tests across a reliable and scalable infrastructure.
With 600,000+ users from 132 different counties, the platform is used by all types of organizations ranging from freelancers all the way to fortune 500 enterprises.
LambdaTest is backed by Sequoia, Telstra Ventures, Blume, and Leo Capital.