Aug 2025 – Mar 2026 · 7 mos · On-site

Jul 2023 – Aug 2025 · 2 yrs 1 mo · On-site

Jun 2022 – Oct 2023 · 1 yr 4 mos

• 1. Created brand strategy for the two new revolutionary Electric Brands (XUV & BE) for Mahindra Automotive
• 2. Launched 5 new E-SUVS in the United Kingdom in 2023 & spearheaded the Grand Electric Vehicle Fashion Festival for the Born Electric Vision in Hyderabad, 2023 (Awarded Star performer for a high impact launch)
• 3. Spearheaded Pininfarina Battista India launch & Mahindra Auto’s collaboration with the first ever Formulae E in India

May 2021 – May 2022 · 1 yr

• 1. Drove volume & market share growth for designated dealers & area (Highest Market Share achieved for Anantapur, Kurnool, Kadapa territory in FY-23)
• 2. Strategised & executed new promotions & strategies to ensure increased share of market
• 3. Drove customer centricity and ensured a zero complaint policy (Bestowed an Excellence Award by National Head of Sales for Customer Centricity)
• 4. Ensured a robust system for dealer profitability & growth
• 5. Brand champion for XUV3OO & Pickup category
• 6. Drove new business model parameters such as Digital & other allied services (Achieved Highest Accessories Sale Pan India for Private Vehicles)

Feb 2021 – Apr 2021 · 2 mos

• 1. Consulted Mahindra Agriculture North America on their channel strategy, identified dealer potential and helped determine best course of action
• 2. Developed a demand model for predicting industry size and demand for Mahindra North America
• 3. Analysed customer and dealer data to understand key influencing variables to identify potential high performing channel partners
• 4. Developed a dealer onboarding questionnaire and model

Nov 2020 – Jan 2021 · 2 mos

• 1. Led the Marketing Technology implementation for all brands under MFCW
• 2. Benchmarked and improved UI/UX for all brands under MFCW
• 3. Scaled Social Media & Engagement campaigns
• 4. Spearheaded the IBB 2021 report implementation

Aug 2020 – Present · 5 yrs 9 mos

• Part of Mahindra Rise GMC Batch of 2020.
• Group Management Cadre is the prestigious flagship, accelerated leadership program of the Mahindra Group. The program aims to groom future senior leaders by delivering cross functional exposure with rotational stints across various industries & roles within the Mahindra Group.

Apr 2019 – Jun 2019 · 2 mos · Mumbai, Maharashtra, India

• Notable achievements:
• Recognised and awarded as the “Best Intern in Marketing”
• Worked in the Marketing department for Mahindra Automotive division as a summer intern
• Offered a Pre Placement Offer by Mahindra Rise

Aug 2020 – Oct 2020 · 2 mos · Pune, Maharashtra, India

• 1. Developed a network expansion plan for new dealerships pan India for the year 2020
• 2. Inaugurated a record setting 48 dealerships in 3 months
• 3. Audited, improved efficiency for supporting functions & clients
• 4. Increased client satisfaction to an average likert scale score of 9/10
• 5. Designed a future project roadmap and model to scale operations sustainably
• 6. Ideated, envisioned and presented a technology backed model for expansion of Dealer Development team that would cut cost by over 40% in the long run and smoother out reporting, storage and use of data

Mar 2019 – Mar 2020 · 1 yr

Jul 2018 – Mar 2019 · 8 mos

Jan 2018 – May 2018 · 4 mos · Mumbai Area, India

• 1. Spearheaded domestic and international sales in the following regions: ANZ, SEA, US, Europe
• 2. Proactively initiated contact, analysed needs and ensured integration for newly discovered potential clients
• 3. Planned and oversaw marketing & promotional initiatives
• 4. Analyzed competitor strategies and created a game plan to tackle them successfully

Jun 2015 – Jul 2017 · 2 yrs 1 mo · Mumbai Area, India

• 1. Identified and segregated potential market segments and categories for maximum revenue generation
• 2. Analyzed data and built reports to consistently increase revenue, identified trends and patterns in customer habits
• 3. Studied client's existing technology/systems and provided professional advice on most appropriate process, to ensure seamless integration of our solution
• 4. Worked closely with account managers to ensure optimum optimisation of clients offers and campaigns
• 5. Worked with design teams to deliver end-to-end creative solutions to clients
• 6. Worked with research analysts to strategise commercial and marketing efforts and focus on adding value and capitalising on latest market trends
• 7. Worked with the compliance team, to ensure legality and sustained functioning of the business
• 8. Worked with developers to manage any discrepancies in data and build new models and systems to increase revenue and reduce operational overload
• 9. Ensured client campaign/offer optimization on a consistent basis to help maintain revenue generation above specified thresholds

Mar 2014 – Mar 2015 · 1 yr

• 1. Spearheaded a 60 full time member team
• 2. Organised a multitude of sports events in but not limited to the college
• 3. Led the college contingent to victory on multiple occasions in tournaments across the country. Major tournaments won include: Spree (Bits Goa) , BOSM (Bits Pilani) , Sympulse (Symbiosis Pune) etc.
• 4. Associated with event formulation and execution
• 5. Key role in Budgeting, Marketing and planning for the club

Mar 2013 – Mar 2014 · 1 yr

• 1. Worked in synergy with the president and a 40 member team
• 2. Organised a multitude of sports events in but not limited to the college
• 3. Contingent leader for a multitude of tournaments across the country such as BOSM (Bits Pilani), Spree (Bits Goa) etc.
• 4. Associated with event formulation and execution
• 5. Key role in Budgeting, Marketing and planning for the club

Mar 2012 – Mar 2013 · 1 yr

• 1. Organised a multitude of sports events in but not limited to the college
• 2. Associated with event formulation and execution
• 3. Focused on handling Lawn Tennis as a vertical