PremKumar Ganesan — CEO

As an Adobe Practice Leader & Expert I have been involved in the below activities and 7x certified from Adobe ✍️1 Master, 2 Expert, 3 professional and 1 AEP Qualified Adobe certification ✍️Built Certified Experts Adobe Experience Cloud Practice from the scratch ✍️Lead Content(AEM), Customer Journey(Adobe Campaign/AJO) & Data, Insights & Audiences(Analytics, RTCDP) of 30+Professionals Team ✍️Building Re-usable Assets/Templates for the Delivery team ✍️Supporting the competency to scale up in Alliances Partnership ✍️Enabling the Sales Team with new capabilities, features and providing pre-sales training ✍️Speaking in conferences/webinars & build client relationship/opportunities ✍️Project proposals- Resources estimation and budgeting (T&M/FP) ✍️Developing Use Cases/POC for Client Demos ✍️Gathering Business Requirements & document FSD/LLD/HLD accordingly ✍️Designing the Data model of Marketing data ✍️Setting up Adobe Campaign server on premise network for both Linux & Windows (Hybrid/On-premise deployment) ✍️Configuring Mid-Sourcing sever, Frontal Servers with the load balancer ✍️Administrating AC instances & handle Access rights ✍️Customizing the Nav tree and command menus ✍️Creating Omni Channel Campaign Journey using Data/Content Schemas, Forms, JST, Personalization blocks & custom targeting mappings ✍️Creating Custom reports to capture metrics like Emails Sent, Delivered, Bounces(Soft/Hard), Clicks, Opens, etc. Customize the dashboard using cubes/hypothesis to measure the campaign effectiveness ✍️Developing Offer propositions/catalog/categories, Create Real-time Transactional messages & Landing pages, Capture Survey responses & making API calls (Soap/Rest) ✍️Writing JavaScript codes,SQL queries for the complex segmentation of customers to send campaigns across various channels (Email/Direct Mail/SMS/Push Notifications) ✍️Creating Technical/Targeting/Campaign, AB testing workflows & Web applications for handling Newsletter Subscription/UnSubscription ✍️Integrating Adobe Campaign with Adobe Experience Manager(AEM/CQ5) & Adobe Analytics ✍️Integrating Salesforce/MSCRM/Oracle using CRM connectors, DB2/Teradata using FDA & FB/Twitter using Social module ✍️Building Team, Leadership skills & providing Adobe Campaign training to people newly onboarded to the team

Stackforce AI infers this person is a MarTech expert with extensive experience in customer experience management and digital transformation.

Location: Chennai, Tamil Nadu, India

Experience: 13 yrs 1 mo