Priyadharshini Ramasamy

Business Development Executive

Bengaluru, Karnataka, India11 yrs 2 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Proven track record in driving category growth.
Expertise in data-driven decision making.
Strong leadership in managing cross-functional teams.

Stackforce AI infers this person is a data-driven E-commerce professional with strong capabilities in brand management and business development.

Contact

Skills

Core Skills

Business DevelopmentBudgeting

Other Skills

Data AnalysisP&L ManagementSQLE-CommerceBusiness PlanningBusiness AnalysisStrategic PlanningManagementProject ManagementEvent PlanningMicrosoft OfficePowerPointFreshdesk TicketsQuality AuditingMicrosoft PowerPoint

About

A highly motivated individual with proficiency in solving day to day problems with data-driven solutions with an unparalleled work ethic. Propose, plan, coordinate, execute & analyze projects to solve for product discovery through search queries in the E-commerce industry with prior experience in leading a team. Skilled in Search Analysis, Cataloging, and Vendor Management.

Experience

11 yrs 2 mos

Total Experience

2 yrs 9 mos

Average Tenure

5 yrs 9 mos

Current Experience

Amazon

3 roles

Category Manager

Aug 2024 – Present · 1 yr 10 mos

Brand Manager

Promoted

Sep 2023 – Present · 2 yrs 9 mos

End-to-end ownership of Women's category brands by managing customer experience, growth of category & driving Advertisement sales for Apparel category through targeted marketing levers with an aim to boost traffic & conversions
Implemented short and long term strategies and improved the brands growth by 35% YoY
Analyze customer needs through trend forecasting and implement them to production to bring in the relevant assortment to Amazon fashion platform
Create budget planning and monitoring for Apparel brands with an aim to scale up Ad revenue
Improved Ad spends by 8% of GMS. Moved Product sales by 30% LY for Women's Western top brands
Conceptualize & drive analytical projects to solve business problems through returns analysis, new brand launches and automations
Support top tier brands by identifying and improving sales metrics and key customer inputs for growth
Building selection: Identify selection gaps across competitors and brand’s offline catalogue to ensure all relevant selection is present on Amazon
Demand generation: Responsible for demand generation. This includes working with other members on category management team to create marketing calendars based on partner's objectives
Business Advice: Support participation of brand in Amazon programs like Influencer activation, Social media contests, Coupon creation, COOP and Ads
Integrated brand stores on Amazon in order to have complete selection for customers