Priyanka Bilurkar

Digital Marketing Specialist

Pune, Maharashtra, India16 yrs 10 mos experience

Highly Stable

Key Highlights

Over 15 years of digital marketing experience.
Proven track record in increasing brand visibility and revenue.
Expert in leveraging multiple digital marketing channels.

Stackforce AI infers this person is a digital marketing expert with a focus on performance marketing in B2B sectors.

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Skills

Core Skills

Digital MarketingPerformance MarketingSearch Engine Marketing (sem)

Other Skills

B2B StrategyCampaign Performance AnalysisContextual AdvertisingConversion TrackingCorporate BrandingCost Per AcquisitionCost Per LeadDART SearchDisplay AdvertisingDisplay CampaignsEmail MarketingGo-to-Market StrategyGoogle AdwordsGoogle AnalyticsKeyword Generation

About

 Dynamic and results-driven digital marketing professional with over 15 years of comprehensive experience in creating and implementing successful digital marketing strategies.  Proven track record of driving significant increases in brand visibility, customer engagement, and revenue generation across diverse industries.  Proficient in leveraging various digital marketing channels such as SEO, SEM, PPC, email marketing, social media, and content marketing to achieve business objectives.  Strong analytical skills combined with creativity to identify market trends, consumer behaviour, and opportunities for optimization.  Effective communicator and leader, adept at collaborating with cross-functional teams to deliver impactful campaigns and initiatives.  Passionate about staying updated with the latest industry trends and technologies to continually enhance performance and deliver exceptional results.

Experience

16 yrs 10 mos

Total Experience

2 yrs 5 mos

Average Tenure

1 yr 11 mos

Current Experience

Avalara

Paid Search Manager

Jul 2024 – Present · 1 yr 11 mos · Pune, Maharashtra, India · Hybrid

Touchstorm

Director - Digital Marketing

Jun 2021 – Jun 2024 · 3 yrs · Pune, Maharashtra, India · Remote

Campaign Performance AnalysisSearch Engine Marketing (SEM)Digital MarketingWeb AnalyticsYouTubeB2B Strategy+5

Bmc software

SEM Manager

Mar 2015 – Apr 2021 · 6 yrs 1 mo · Pune/Pimpri-Chinchwad Area · On-site

Developing/implementing multi-channel campaigns strategy for SaaS and on-premise software solutions for demand generation.
Use Heatmaps, Screen Recordings, Surveys using Hotjar as user testing tool.
Project Mgmt. - Knowledge Mgmt. Portal, Intranet portal& Mktg. Center of Excellence (COE).

Paid Search CampaignsGoogle AdwordsB2B StrategyWeb Marketing StrategyPerformance MarketingSEO+1

Discounted flats

Manager - Web Promotion

Oct 2014 – Feb 2015 · 4 mos · Pune/Pimpri-Chinchwad Area

Collaborate with city managers on new projects, launches & deals.
Customer acquisition for real estate industry across major cities in India. through various paid channels like Google Ads.

Performance MarketingDigital Marketing

Everest web solutions pvt ltd

Head Of Online Search

Oct 2012 – Oct 2014 · 2 yrs · Pune/Pimpri-Chinchwad Area

Setting up PPC (paid search) accounts & campaigns including developing, organizing, monitoring and optimization of campaigns on Search & Display network both.
Responsible for planning & establishing budgetary control of PPC campaigns.
Measure performance of overall account; create reports to drive in-depth key analysis on performance of keywords, ad copies, landing pages & conversion rates
Conduct split or A/B ad testing.
Bid Management/Optimization – Manage CPC bids & hence maintain ad position and cost.
Developing different strategies for increasing website traffic and generate the leads in Pay-Per-Click advertising. This also involves minimizing CPA and maintain it as low as possible.

Performance MarketingDigital Marketing

Timeless learning technologies

Senior Search Executive (Team Lead)

Jun 2012 – Oct 2012 · 4 mos · Pune/Pimpri-Chinchwad Area

Look after SEM-PPC Adwords Campaign, SEO (On-Page & Off-Page), SMM and Facebook Paid Ads in the sectors like Travel & E-Learning
Keywords’/Placements’ Research, Generation & Analysis.
Setting up PPC (paid search) accounts & campaigns including developing, organizing, monitoring and optimization of campaigns on Search & Display network both.
Analyzing the data using the analytic tools like Google Analytics to improve the exposure of the campaign and performance of the website
Maintain Conversion track, linking Google Adwords with Google Analytics.
Implementing the tracking codes; creating profiles; goals and funnels; filters.
Implementation and administration of all SMO/SMM activities.
Website Promotion on various Social Media Platforms

Performance MarketingDigital Marketing

Iprospect communicate 2

Senior Search Associate (Team Lead)

Mar 2009 – May 2012 · 3 yrs 2 mos · Pune/Pimpri-Chinchwad Area

Worked for the UK clients and have hands on experience in SEM-PPC, SEO & SMO for various sectors like Automobile, Oil & Gas, Insurance, Tours & Travel, Real Estate.
Measure performance of overall account; create reports to drive in-depth key analysis on performance of keywords, ad copies, landing pages & conversion rates etc.
Improve performance by reducing CPC, CPM, CPA, & CPL & hence get better ROI.
Ensure that we get competitive click-through-rates (CTR) for relevant keywords.