Sep 2023 – Jan 2025 · 1 yr 4 mos · Malaysia · Remote

Aug 2021 – Sep 2023 · 2 yrs 1 mo · Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

• ♦ Strategized and supported all ATL and BTL activities for the company and executed campaigns to improve organic traffic, paid traffic, email marketing, social media marketing, and billboards.
• ♦ Write and edit blog posts, articles, and press releases to support marketing campaigns, product launches, and industry announcements, ensuring content is compelling, accurate, and aligned with brand guidelines.
• ♦ Started building the marketing team and helped hire and train new employees and interns.
• ♦ Rebuilt overall brand messaging, tone, persona, and positioning and worked on brand relaunch through competitive research, platform determination, benchmarking, messaging, and audience identification.
• ♦ Analyze and report on the performance of marketing campaigns, using data to inform future strategies and optimize ROl on a monthly basis.
• Key Achievements:
• ♦ Grew social media channels by 250% across Instagram, Facebook and LinkedIn for our year-on-year growth.
• ♦ Consistently plan and test creatives on paid ads, eDMs and landing pages to achieve the best results and efficiency. Successfully grew email subscriber base by 254% and boosted overall open and click-through rates by 33%.
• ♦ Launched several premium car brands, including the Tesla, BMW iX, Ora Good Cat and BYD Atto 3 with over 80+ coverages by leading automotive media, including PaulTan, Car Sifu, Low Yat, DSF, Soya Cincau and more.
• ♦ Collaborate with high-profile KOLs and Micro-influencers to amplify the brand’s reach with a KOL agency with a collective of 1.1 million organic reach across 9 KOLs and elevated our share of voice by 50%. Had the opportunity to work with Ivor Xian, Aedy Ashraf, Azry Herisyam, Perry Kuan & Kumaar Family.
• ♦ Spearheaded social media campaigns and marketing outreach for internal products such as Weekly EV Subscriptions, Company Car Subscriptions and P2P Programme Initiative, where we partnered with brands like Great Wall & BYD to provide additional services on our site.

Jun 2020 – Aug 2021 · 1 yr 2 mos · Federal Territory of Kuala Lumpur, Malaysia · On-site

• Spearheaded a fully automated co-working space (with no prior experience) and marketplace planning during COVID-19. ⁣
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• Jerry is an affordable co-working space. The brand was launched on May 11 2021, as the company wanted to expand our services and provide low-cost office spaces.⁣
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• During my time, I have worked closely with the CEO and management team to create a GTM deck for the next 18 months from start to launch. I have also created a 3-6 month marketing strategy for the company as we expand to 3 locations while ensuring all day-to-day tasks are done for both Jerry & Colony and our remaining brands under it too.⁣
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• Key Achievements:
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• ♦ Pioneered the branding and website building for Jerry, including creating a brand identity, designing the website, and writing copy for marketing materials.⁣
• ♦ Managed 3 creative agencies and an internal team of 2 associates to execute the launch. Created an end-to-end marketing SOP Handbook for the company before my departure.⁣
• ♦ Oversaw ATL, BTL, Digital and CRM executions. Working closely with Digital & PR agencies in determining and aligning product launch strategy with overall brand strategy.⁣
• ♦ Created SOP for all things marketing from social media, email marketing and content marketing.⁣
• ♦ Worked on a brand video with a production agency that included ideas scripting, audio recording and ideation that has gotten over 11K in 24 hours.⁣
• ♦ Improved traffic to the website by 356% and FB & IG post engagements by 76% first three months of our launch.⁣
• ♦ Supported and developed the CRM database with the operations manager as I also started improving the customer service scripts and strategy.⁣
• ♦ Started running Facebook campaigns and strategizing SEO keywords and creative content for our overall content marketing strategy to help boost engagement and improve website SEO.⁣
• ♦ Discussed strategic partnerships with companies like Anytime Fitness, Samsung & Kenny Hill Bakers to provide discounts for members.
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Mar 2020 – Aug 2021 · 1 yr 5 mos

• Worked alongside the CEO, Timothy Tiah, who was awarded the Ernst & Young Emerging Entrepreneur of the Year in 2015.
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• ♦ Developed and streamlined all standard operating procedures, processes, and operations across the department, including digital, content, branding, design, partnerships, events, and media relations.
• ♦ Oversaw day-to-day management of ATL campaigns and BTL activities to ensure brand consistency. Prepared and monitored the A&P budget on a quarterly and annual basis and allocated funds wisely.
• ♦ Created and established four business and lifestyle brand strategies under the Colony group, including setting style guides, brand guidelines, brand vision, and short- and long-term value propositions.
• ♦ Trailblazed two brands into multi-channel marketing campaigns to drive demand and generate leads (i.e., blog posts, EDM, social, remarketing campaigns, display ads, and cross-promotions).
• ♦ Worked closely with high-profile KOLs and professionals such as Awal Ashaari, Scha Alyahya, Vivy Yusof, Tan Sri Dr Jemilah Mahmood, Shahira Ahmed Bazari, and more on shoots, events, and brand launches at our spaces.
• Key Achievements
• ♦ Developed content pillars and created an engaging social content calendar for Facebook, Instagram, LinkedIn, and Twitter to significantly increase daily social traffic to the website by 320x in two years.
• ♦ Revamped the company's website focusing on lead generation and branding strategy. Achieved a 163% increase in sessions and tripled conversion rates.
• ♦ Negotiated and built over 100 strategic relationships and partnered with key industry players to boost guest experience and generate referral leads. Collaborations include Samsung, Zalora, and other similar brands.
• ♦ Spearheaded five brand launches, each achieving over 25 media coverages (business, lifestyle, and luxury) and 100+ mentions from KOLs.
• ♦ Won 3 awards for the business for the best office interiors featured on Business Insider, Bernama, and Asia One.

Aug 2019 – Feb 2020 · 6 mos

Dec 2018 – Aug 2019 · 8 mos

• A hybrid role that involved both public relations and social media work across various industries and clients.⁣
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• ♦ My main responsibilities include social media management and content execution, event management, media and competitor monitoring and developing daily, weekly, monthly and quarterly reports for clients.⁣
• ♦ Localised and developed press materials (i.e. press releases, feature articles, byline articles) and pitched to key editors of prominent publications in respective spaces to garner positive and exclusive media coverage.⁣
• ♦ Planned and executed influencer outreach and marketing programs to promote OPPO Malaysia's latest phone and Epson's Inkjet Printer with high-profile KOLs and Media from all publications from The Star, NST, Malay Mail and more.⁣
• Identified and developed a strategic partnership and sponsorship opportunities with key publications that reinforced the client's positioning in the respective space.⁣
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• Key Achievements⁣
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• ♦ Grew Epson's Facebook & Instagram followers by 243% within 5 months. The featured content on the channel consists of a mix of creatives we've developed and corporate content that Epson Japan sends us to help localise and share.⁣
• ♦ Launched several printers with Epson Malaysia from their T-Series, Cinematic Projector and helped support CSR activities where interactive projectors were given to special needs children at the Louis Centre. We've achieved over 96 coverages with Epson across all print and digital platforms.⁣
• ⁣♦ Executed 7 launches with OPPO Malaysia from their Reno, F9 & F11 series and had the chance to facilitate interview sessions with high-profile celebrities like Eric Chou, Neelofa, Fattah Amin & Elfira Loy. These launches generated over 6000+ coverage across broadcast, print, online and social media platforms.⁣
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• Client portfolio: OPPO Malaysia, Etika Sdn Bhd, Epson Malaysia, 3M Malaysia, Monash University Malaysia, Suavinex
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Dec 2018 – Mar 2019 · 3 mos

Mar 2018 – Jul 2018 · 4 mos · Sunway University

• “Truth Be Told 2.0” is an anti-bullying educational event that was held by the third year BA (Hons) Communications students specializing in Public Relations Project Management with an objective to educate people on the rising issue of bullying.
• Joining forces with Befrienders KL, a non-profit organisation providing emotional support 24 hours a day, 7 days a week, to people who are lonely, in distress, in despair, and having suicidal thoughts - the campaign managed to raise fund for the organization from the charity dinner that was held on behalf of the issues. Main responsibilities:
• Co-supervised team members towards achieving the events goals and objectives
• Approached companies/organisations and celebrities for collaborations or sponsorship
• Sent out emails to companies/organisations and celebrities for collaborations or sponsorship
• Wrote, edited and proofread speeches for performers of the event and social media posts
• Organised charity bazaar in the university compound with team member by liasing with vendors and start-up organisations to join the bazaar.

Aug 2017 – Nov 2017 · 3 mos · Sunway University

• The “Can’t Touch This”, part of their project un­der the BA (Hons) in Com­mu­ni­ca­tion
• pro­gramme, aimed to raise awareness and ed­u­cate the Sunway com­mu­nity and the public on sex­ual ha­rass­ment. Main responsibilities :
• Directed and supervised entire team and individual departments
• Approached companies/organisations and celebrities for collaborations or sponsorships
• Briefed and overlooked the work of each campaign department, such as design, logistics, public
• relations, marketing, and etc
• Wrote, edited and proofread copy of promotional materials of campaign
• Ensured that the organisation’s brand and identity is adhered to in campaigns and in all communication
• channels
• Managed campaigns’ social media accounts
• Planned, implemented and executed few events that adheres to campaign objective and goals