Puja Popat

Product Marketing Manager

India9 yrs 3 mos experience
Highly StableAI Enabled

Key Highlights

  • Over 250% growth in partnerships YoY.
  • Expert in B2B marketing and account management.
  • Strong leadership in cross-functional team collaboration.
Stackforce AI infers this person is a B2B marketing expert with a strong focus on account management in the Fintech sector.

Contact

Skills

Core Skills

B2b Marketing StrategyAccount Management

Other Skills

Problem SolvingStrategic PlanningP&L ManagementTeam ManagementMarketingBusiness-to-Business (B2B)Generative Artificial IntelligenceArtificial Intelligence (AI)Corporate BrandingIntegrated MarketingPublic RelationsAdvertisingSocial Media MarketingEvent ManagementBrand Development

About

I’m a dynamic and a passionate achiever who thrives on building lasting relationships and driving business growth. As a seasoned Key Account Management professional with a marketer’s mindset, I specialize in nurturing high-value partnerships, driving sales, and creating strategic brand narratives that leave an impact. Over the years, I’ve mastered the art of managing and expanding key accounts by fostering deep client relationships, understanding their evolving needs, and delivering tailored solutions. My approach blends strategic sales planning, marketing-driven insights, and data-backed decision-making to ensure sustained revenue growth and brand visibility. Guided by my belief that strong partnerships are the foundation of sustainable business success, I’ve built my career across account management, business development, and marketing strategy. From earning a BBA in Marketing to an MBA in Marketing Communications, and later specializing in Digital Marketing, my journey has been driven by curiosity, innovation, and a results-oriented mindset. With over eight years in the corporate sector, my expertise includes: ✔ End-to-end account management, from acquisition to retention and expansion ✔ Developing and executing Go-to-Market strategies for new product rollouts ✔ Building and scaling partnerships, contributing over ₹150 crore to channel revenue ✔ Driving sales growth through consultative selling and cross-functional collaboration ✔ Implementing strategic ATL & BTL initiatives to enhance customer engagement ✔ Leading high-performing teams, ensuring synergy between sales and marketing functions ✔ Consistently exceeding targets, earning recognition as a top performer year after year I thrive on solving complex challenges, creating win-win partnerships, and turning strategies into measurable success. Let’s connect and explore new opportunities to grow together! 📩 Reach me at popatpuja@gmail.com | linkedin.com/in/popatpuja

Experience

9 yrs 3 mos
Total Experience
2 yrs 10 mos
Average Tenure
7 mos
Current Experience

Amazon pay india

Product Marketing Manager I

Oct 2025Present · 7 mos · Bengaluru, Karnataka, India · On-site

Career Break

Oct 2024Oct 2025 · 1 yr

  • Took time off, attended master classes, consulted, mentored and spent time with family

Icici prudential life insurance company limited

4 roles

Senior Manager II - Project

Apr 2024Oct 2024 · 6 mos · On-site

Senior Manager II - Strategic Channel Manager

Apr 2023Oct 2024 · 1 yr 6 mos · On-site

B2B Marketing StrategyProblem SolvingAccount ManagementStrategic PlanningP&L Management

Senior Manager I - Strategic Channel Manager

Apr 2021Mar 2023 · 1 yr 11 mos · On-site

  • Handling two large partnership across the country contributing over ₹ 90 crores in the channel
  • Responsible for devising sales strategy and initiatives with Partner CEO, their National Heads and Zonal Heads
  • Achieved over 250% growth on YoY basis through product penetration and market expansion across different verticals and geographies
  • Leading and managing a team of 45 direct and indirect reportees inclusive of relationship managers, frontlines and sales managers
  • Successfully executed new product launches and ensured product placements through BTL activities, trainings & webinars,
  • Developed client facing marketing materials, provided expert inputs into product development activities and created effective pitches/ product solution after analysing the competition
  • Coordinated and worked with cross functional teams such as compliance , finance, digital for expediting partner services
  • Managing daily operations including MIS, Partner queries, escalations, Issuance and coordination with operations for smooth execution of services
B2B Marketing StrategyTeam ManagementMarketingProblem SolvingAccount ManagementStrategic Planning+1

Manager II Strategic Channel Manager

Feb 2018Mar 2021 · 3 yrs 1 mo · On-site

  • Handled one of the accounts for the channel
  • Achieved the growth for the partnership over 180% on YoY basis through strategic plannings at top level and executing them at the ground
  • Looking into product placements, marketing activities, digital initiatives in the partnership to enable sales
  • Engaging the leadership teams of partner company, designing targets for partner sales teams
  • Designing targets and goal sheets for the company sales team
  • Driving rewards and recognition as well as MIS for various initiatives
  • Help the partner with audits and any other compliance requirements
  • Design and execute initiatives and activities to over achieve Life Insurance Target
B2B Marketing StrategyProblem Solving

Randstad india

Assistant Manager

May 2016Jul 2017 · 1 yr 2 mos · Mumbai, Maharashtra, India

  • Handling sales and business development for West Region
  • Planning and executing offline Marketing Events along with the Marketing Team
  • Planning digital marketing initiatives & ensuring proper execution for the same
  • Market Mapping and Market Intelligence
  • Consultative selling and Up selling of services
  • Developing pricing models for new and existing clients
  • Networking and building relationships with the senior management at top companies

Mullen lowe lintas

Account Management Intern

Apr 2015Jun 2015 · 2 mos · Mumbai Area, India

  • Handled Advertising and Communications for Tata Starbucks. My responsibilities included the following:
  • Understanding the client's requirements and indulging into generation of new ideas accordingly
  • Understanding the competitors business and analyzing the competition
  • Executing the on going campaign
  • Aiding the Creative Department whenever required
  • Delivering the promised deliverables to the client
  • Apart from this take up and execute any work delegated by the Superiors

Edge english

Marketing Intern

Apr 2012Jun 2012 · 2 mos · Ahmedabad Area, India

  • My responsibilities included:
  • Playing a key role in planning an Integrated Marketing Communication Plan
  • Conducting a Competition Analysis
  • Creating a Corporate Identity
  • Initiating an Operational Start up
  • Building brand identity in the market
  • Contribution in revenue generation of branch
  • Media planning for the company, related to paper ads, hoardings etc

Education

K J Somaiya Institute of Management

Post Graduate Diploma of Management (PGDM) — Marketing Communications

Jan 2014Jan 2016

MICA | The School of Ideas

Advanced Certification Program in Digital Marketing and Communications

Aug 2022Aug 2023

Ahmedabad University

Bachelor of Business Administration - BBA Honors — Marketing Management and Entrepreneurship

Jan 2010Jan 2013

Mount Carmel School

High School — Commerce

Jan 1997Jan 2010

MICA | The School of Ideas

Advanced Certification Program in Digital Marketing and Communication

Aug 2022Present

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