Jul 2021 – Jun 2023 · 1 yr 11 mos · Gurugram, Haryana, India · Hybrid

• Joined cars24 Australia business vertical when it was launched. I helped in creating the 1-10 product experience from scratch: Finance, C2B, checkout funnel, car discovery etc.
• Created industry and Australia’s first complete online finance experience
• Lead the app design team and revamped the complete app in a month.
 Increased app sale margin from 14% to 31% in 5 months. Monthly Active users increased from 2.5k to 18k
• Designed Australia's 1st online value added services checkout integration with penetration of 40%
• Designed personalised experiences for users leveraging deep data models
• Helped hiring design team, nurture and mentor great design talent

Jan 2020 – Jun 2021 · 1 yr 5 mos · Greater Delhi Area

• Worked for FIITJEE's digital product myPAT.in. Working here as a UX designer, I have successfully delivered more than 7+ projects so far including myPAT community, which is one of their elite products and Jarvis (myPAT in-house design system). Other projects include several landing pages, student APP, teachers APP, etc.
• Collaborate with different product managers and provide them with design solutions for their problems.
• Conduct user research and evaluate user feedback
• Execute all visual design stages from concept to final hand-off to engineering.
• Develop wireframes, designs, and UX strategy for various mobile applications.
• myPAT Community Case study: behance.net/gallery/98154483/myPAT-Community-Redesign-Case-Study

Oct 2019 – Dec 2019 · 2 mos

• I started working as a UI/UX designer at Escale. In a quick span of 8 months my role changed to design lead, I was handling a department of 4 enthusiastic designers. In my 1 year time period at Escale I worked on 20+ projects including mobile apps, web apps, desktop software, and branding projects. My day to day responsibilities include:
• Collaborate with Client and implement innovative solutions for the product direction, visuals, and experience.
• Execute all visual design stages from concept to final hand-off to engineering.
• Cognizant of schedules, can prioritize, and help your team deliver the right design on time.
• Conceptualize original ideas that bring simplicity and user-friendliness to complex design roadblocks.
• Conduct user research and evaluate user feedback.
• Establish and promote the latest design guidelines, best practices, and standards and update the team with new learnings.
• Teaching basic principles of User Experience Design (UED) & Usability

Jan 2019 – Sep 2019 · 8 mos

• Brand Designing.
• Producing visual assets, style guides and production guidelines for developers
• Develop wireframes, designs and UX strategy for various mobile applications
• Working on client communication and keeping track of all their requirements.
• Provide project estimates for designing.
• Delivers project on time.

Sep 2018 – Dec 2018 · 3 mos · Delhi, India

• Worked as a freelance product designer and developer for a period of 3 months in which I designed an e-commerce website for all types of print related items. Users can create custom designs and upload them for the final printed item.
• Collaborate with Client and design a way for the user to upload custom designs for the printed items.
• Collaborated with the developer in all the design stages from concept to final hand-off to engineering.

Jun 2018 – Aug 2018 · 2 mos · Noida Area, India

• As part of a 3-month internship in the field of graphic design and I also worked with other designers and worked on the following things to get all the design-related requirements aligned.
• APP Design
• Website
• Logo
• Flyers
• Brochures/Literature
• Posters
• Product box
• Videos for social media

Jan 2017 – Aug 2018 · 1 yr 7 mos

• Entrepreneurship cell of ADGITM aims at manifesting the entrepreneurial spirit of the students, helping them to turn their ideas & passion into businesses. Worked up my way from a coordinator to the head of the society just in the 2nd year of my college.
• My responsibilities included:
• Managing all the different departments like design, creative, marketing, management, etc.
• Organizing inter-college events for college students to bring out the entrepreneurship spirit in them.
• Conducting workshops for members of E-CELL
• Conducting and organizing events like E-summit and Internship Fair to help young minds.